Nike Stock Analysis: Buy, Sell, or Hold?

By Parkev Tatevosian, CFA – Sep 20, 2023 at 7:00AM

NYSE: NKE

Nike

Market Cap

$142B

Today's Change

(0.19%) $0.18

Current Price

$94.12

Price as of April 26, 2024, 4:00 p.m. ET

The iconic brand is implementing a direct-to-consumer push.

Fool.com contributor Parkev Tatevosian evaluates Nike's (NKE 0.19%) latest strategy and answers if the stock is a buy.

*Stock prices used were the afternoon prices of Sept. 17, 2023. The video was published on Sept. 19, 2023.

Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nike. The Motley Fool recommends the following options: long January 2025 $47.50 calls on Nike. The Motley Fool has a disclosure policy.

Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.