The start to 2024 has been anything but boring for cryptocurrency investors.

After the market surged to start the year, a sell-off over the past couple of days tied to regulatory concerns around the expected approval of spot exchange-traded funds (ETFs) shook investor confidence. The market has recovered today, with all cryptocurrencies appreciating nearly 4% over the past 24 hours. And Aptos (APT -0.89%) has taken the top spot as the leading gainer in the market among top-30 cryptos, surging 21% over the past 24 hours, at 2:30 p.m. ET.

Broader enthusiasm around an influx of institutional capital appears to be driving interest in the broader sector today. However, there's a specific catalyst investors appear to be zeroing in on when it comes to Aptos. Let's dive into what that is.

Aptos continues to gain acceptance as a top crypto platform

Today's rise in Aptos appears to be related to news that crypto exchange OKX will be adding support for Aptos inscriptions to its non-fungible token (NFT) marketplace. A prominent crypto exchange for investors in the digital collectibles and non-fungible tokens space, this move further validates Aptos' value as a leading blockchain in the world of NFTs and related applications.

Aptos' architecture is unique in that developers are able to use smart programming language Move to create NFTs and other Web3 applications. This programming language was originally created by developers at Meta Platforms, but now resides within the Aptos ecosystem.

As OKX and other digital asset exchanges pursue growth, Aptos appears to increasingly become a network to partner with. Notably, OKH has a robust NFT marketplace, which has become popular among certain investors due to its zero-fee transactions. Thus, for those betting on Aptos as a way to play growth in the NFT space, this announcement is one that's certainly worth considering.

Has this token gotten ahead of itself?

Certainly, the market has good reason to price in some sort of valuation bump into Aptos today. This announcement is broadly good news for investors in the Aptos ecosystem, and some recognition of this partnership is warranted.

However, as is the case with many moves in the crypto sector, investors are left wondering if a more than 20% move in a given token on a single announcement has more than priced in any sort of future value created by said partnership. We'll see. On the one hand, it's entirely possible that activity on Aptos' blockchain could skyrocket in the weeks and months to come, and perhaps the market didn't price in enough value to this update. On the other hand, if sentiment sours and investors focus increasingly on risks rather than growth catalysts, a reversion toward the mean could be likely.

Notably, Aptos is among the large-cap altcoins that remain higher on a one-year basis, and certainly has strong momentum. It appears to me that at least some of today's move can be tied to a certain level of speculation and momentum-based trading, and could warrant caution.

That said, if this crypto rally continues, Aptos certainly has some intriguing catalysts investors can hang their hats on. Relative to other crypto projects, that's an important factor to consider, and could drive further outperformance at least over the medium term.