Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, retail broker E*TRADE Financial (Nasdaq: ETFC) has earned a respected four-star ranking.

With that in mind, let's take a closer look at E*TRADE's business and see what CAPS investors are saying about the stock right now.

E*TRADE facts

Headquarters (Founded) New York (1982)
Market Cap $2.36 billion
Industry Investment brokerage
Trailing-12-Month Revenue $1.39 billion
Management Interim Chairman/CEO Steven Freiberg
CFO Matthew Audette
Return on Equity (Average, Past 3 Years) (15.8%)
Competitors Charles Schwab (NYSE: SCHW)
TD AMERITRADE (Nasdaq: AMTD)


Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 94% of the 2,762 members who have rated E*TRADE believe the stock will outperform the S&P 500 going forward. These bulls include dbensou and GingerInOz.

Earlier this week , dbensou tapped E*TRADE as a tempting turnaround opportunity: "They will continue to make money on trades while the bad loans wind down. Time is in their favor."

In fact, E*TRADE currently sports a paltry price-to-cash flow of 4.3. That represents a clear discount to main rivals Charles Schwab (8.2) and TD AMERITRADE (11.3).

CAPS member GingerInOz expands on the outperform argument:

E*Trade has much to offer. Comparing it to "similar" sites, its costs to customers are in the mid to low range. They are not the least expensive because they offer tools a true investor needs to evaluate a company they are considering buying. More and more people are going to turn to online trading.

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