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Investing doesn't need to be complicated to be effective. But a lot of brokerages still make it feel that way -- cluttered platforms, unnecessary fees, and tools that assume you already know what you're doing.
Robinhood takes a different approach. It strips investing down to the essentials: low costs, a simple app, and just enough features to help beginners get started without feeling overwhelmed. It's one of the easiest ways to buy your first stock, start a portfolio with just a few dollars, or begin saving for retirement.
I'll walk through what Robinhood does well, where it falls short, and who it actually makes sense for so you can decide if it's the right fit for how you want to invest.
A top pick for beginners, Robinhood combines $0 commission trades, an easy-to-use app, and a rare retirement deposit match.
$0 for stocks, ETFs, and options
$0
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On Robinhood's Secure Website.
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Our aim is to maintain a balanced best-of list featuring top-scoring brokerages from reputable brands. Ordering within lists is influenced by advertiser compensation, including featured placements at the top of a given list, but our product recommendations are NEVER influenced by advertisers. Learn more about how Motley Fool Money rates brokerage accounts.
At Motley Fool Money, brokerages are rated on a scale of one to five stars. We primarily focus on fees, available assets, and user experience; however, we also take into account features like research, education, tax-loss harvesting, and customer service. Our highest-rated brokerages generally include low fees, a diverse range of assets and account types, and useful platform features.
Our aim is to maintain a balanced best-of list featuring top-scoring brokerages from reputable brands. Ordering within lists is influenced by advertiser compensation, including featured placements at the top of a given list, but our product recommendations are NEVER influenced by advertisers. Learn more about how Motley Fool Money rates brokerage accounts.
Robinhood is a self-directed brokerage built around simplicity. You open your account, you choose your investments, and you place the trades. Robinhood doesn't offer financial advice or portfolio management.
What it does offer is:
What it doesn't offer:
If this is your first brokerage account, Robinhood is hard to beat. The app is easy to navigate, buying and selling stocks takes seconds, and nothing feels buried or confusing.
Fractional shares matter here. Being able to invest $10 instead of $300 removes a huge mental barrier. You don't need to wait until you "have enough money" to start.
Robinhood offers a 1% match on IRA contributions, with a 3% match for Robinhood Gold members. Unlike short-term sign-up bonuses, this Robinhood promotion rewards consistent, long-term saving.
Most brokerages don't offer any match on retirement contributions. Over time, that extra 1%-3% compounds, especially if you're contributing consistently. It's one of the few features that provides immediate, tangible value for long-term savers.
Important fine print to know:
If you're focused on long-term retirement savings, this perk alone can justify choosing Robinhood.
Robinhood's core platform is free:
There are fees for certain actions, like instant transfers, wire transfers, and outgoing account transfers, but most buy-and-hold investors won't run into them often.
For smaller portfolios especially, low fees matter more than fancy tools.
Robinhood doesn't offer mutual funds. If your investing strategy relies on them, this won't be the right platform.
That said, you can still build a diversified portfolio using exchange-traded funds (ETFs), which serve a similar purpose for many investors. For beginners, ETFs often make more sense anyway.
Robinhood isn't built for deep analysis. You'll get basic company info, charts, and news, but not advanced screeners, analyst reports, or in-depth portfolio tools.
If you enjoy researching investments or want everything in one place, you may find Robinhood limiting. Many users pair it with external research and use Robinhood strictly for execution.
Robinhood's app is fast and visually engaging. That's helpful, but it can also make frequent trading feel tempting.
If you're prone to reacting to short-term market moves, this is something to be aware of. Robinhood works best for investors with a long-term plan who can ignore daily noise.
We recommend comparing brokerage options to ensure the account you're selecting is the best fit for you. To make your search easier, here's a short list of our best trading platforms of 2025.
| Broker | Best For | Commissions | Learn More |
|---|---|---|---|
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Managing your finances under one roof | $0 for stocks, $0 for options contracts |
Learn More for SoFi Active Investing
On SoFi Active Investing's Secure Website. |
4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Low-cost investing with a full-featured platform | $0 stock, ETF, and Schwab Mutual Fund OneSource® trades. No fees to buy fractional shares. |
Learn More for Charles Schwab
On Charles Schwab's Secure Website. |
5.0/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Full-service investing at every experience level | $0 commission for online U.S. stock and ETFs*. No account fees****. |
Learn More for Fidelity
On Fidelity's Secure Website. |
Most investors will pay little to nothing to use Robinhood.
Regulatory fees from FINRA apply to all brokerages and are minimal.
If you're buying and holding, costs stay very low.
Robinhood is a strong fit if you:
You may want another brokerage if you:
Robinhood isn't trying to be the most advanced brokerage, and that's exactly why it works.
It removes friction, lowers costs, and makes investing accessible for people who just want to get started and stay consistent. If that's you, Robinhood does its job well.
If you want a simple, low-cost way to start investing, Robinhood is worth opening an account. You can get set up in minutes and start investing with as little as $1. Apply today and start your investing journey.
Robinhood doesn't charge commissions, but it does charge fees for options and some other complex trades. It also charges some very miniscule trading fees. These fees are actually charged by the Financial Industry Regulatory Authority (FINRA) and passed along by Robinhood to its customers. FINRA charges all brokerages these fees, so they can be hard to avoid.
While Robinhood has many beginner-friendly features, it doesn't offer mutual or index funds. These funds allow beginners to purchase a curated package of stocks rather than individually creating a portfolio.
IRA match disclosure:
The 3% matching on contribution requires a subscription with Robinhood Gold (fees apply), must be subscribed to Gold for 1 year after your contribution to keep the full 3% match. You must have compensation (wage income) in order to contribute to an IRA. The funds that earned the match must be kept in the account for at least 5 years to avoid a potential Early IRA Match Removal Fee. For more information refer to the IRA Match FAQ.
Robinhood disclosure
All investments involve risk and loss of principal is possible.
Securities are offered through Robinhood Financial LLC, member FINRA/SIPC. Cryptocurrency services are offered through an account with Robinhood Crypto, LLC (NMLS ID 1702840). Robinhood Crypto is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Cryptocurrency held through Robinhood Crypto is not FDIC insured or SIPC protected. For more information see the Robinhood Crypto Risk Disclosure.
Trades of stocks, ETFs and options are commission-free at Robinhood Financial LLC. Other fees may apply. Please see Robinhood Financial’s Fee Schedule to learn more.
Fractional shares are illiquid outside of Robinhood and are not transferable. Not all securities available through Robinhood are eligible for fractional share orders. For a complete explanation of conditions, restrictions and limitations associated with fractional shares, see the Fractional Shares section of our Customer Agreement.
Robinhood Gold is an account offering premium services available for a $5 monthly fee. Not all investors will be eligible to trade on Margin. Margin investing involves the risk of greater investment losses. Additional interest charges may apply depending on the amount of margin used. Bigger Instant Deposits are only available if your Instant Deposits status is in good standing.
Investing is risky. Bonus offers subject to terms and conditions, visit robinhood.com/hoodweek for more information. Margin is not suitable for all investors. Robinhood Gold is offered through Robinhood Gold LLC and is a subscription offering services for a fee. Brokerage services offered through Robinhood Financial LLC (member SIPC), a registered broker dealer.
Fidelity disclosure
Investing involves risk, including risk of loss
* - $0.00 commission applies to online U.S. equity trades and exchange-traded funds (ETFs) in a Fidelity retail account only for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (historically from $0.01 to $0.03 per $1,000 of principal). Other exclusions and conditions may apply. A limited number of ETFs are subject to a transaction-based service fee of $100. See full list at Fidelity.com/commissions. Employee equity compensation transactions and accounts managed by advisors or intermediaries through Fidelity Institutional® are subject to different commission schedules.
**Fidelity Crypto® is offered by Fidelity Digital Assets®. Investing involves risk, including risk of total loss. Crypto as an asset class is highly volatile, can become illiquid at any time, and is for investors with a high risk tolerance. Crypto may also be more susceptible to market manipulation than securities. Crypto is not insured by the Federal Deposit Insurance Corporation or the Securities Investor Protection Corporation. Investors in crypto do not benefit from the same regulatory protections applicable to registered securities. Fidelity Crypto® accounts and custody and trading of crypto in such accounts are provided by Fidelity Digital Asset Services, LLC, which is chartered as a limited purpose trust company by the New York State Department of Financial Services to engage in virtual currency business (NMLS ID 1773897). Brokerage services in support of securities trading are provided by Fidelity Brokerage Services LLC (“FBS”), and related custody services are provided by National Financial Services LLC (“NFS”), each a registered broker-dealer and member NYSE and SIPC. Neither FBS nor NFS offer crypto as a direct investment nor provide trading or custody services for such assets. Fidelity Crypto and Fidelity Digital Assets are registered service marks of FMR LLC.
***Options trading entails significant risk and is not appropriate for all investors. Certain complex options strategies carry additional risk. Before trading options, please read Characteristics and Risks of Standardized Options. Supporting documentation for any claims, if applicable, will be furnished upon request.
****Zero account minimums and zero account fees apply to retail brokerage accounts only. Expenses charged by investments (e.g., funds, managed accounts, and certain HSAs) and commissions, interest charges, or other expenses for transactions may still apply. See Fidelity.com/commissions for further details.