Click fraud and flick frauds played more than bit parts in this week's Wall Street review.
Cleaning up Google's act
How does Google
Google is good for the greenbacks involved, and two-thirds of the settlement will go to the advertisers to whom the search giant needs to appeal. The settlement also sends the larger message that the company won't put up with unscrupulous clicks bleeding sponsors' marketing budgets dry.
Toward that end, Google began offering real-time click-fraud reports to its AdWords sponsors. Advertisers can now see the percentage of the leads generated for their sites that Google has tagged as bogus. Google has always made it a point not to charge advertisers for those clicks, but now it's providing a little color, letting sponsors know exactly how hard it's working to keep campaigns as pure as possible.
It's no secret that Yahoo!
Supply and video on demand
Shares of Netflix
I get that. But why is it that a profitable Netflix suddenly feels vulnerable, while a money-losing Blockbuster
Until next week, I remain,
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Longtime Fool contributor Rick Munarriz recommends windshield-wiper fluid when trying to look back. He does own shares in Netflix. The Fool has a disclosure policy. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.