I looked at some of the companies that stand to take a hit if the HTC Evo -- the first 4G smartphone, introduced on Friday -- is a smash. Now let's turn our attention to the more prolific iPhone.

Apple (Nasdaq: AAPL) introduced the iPhone 4 yesterday. It will hit the market in two weeks, packing serious upgrades over the first three generations of the iconic smartphone. Let's go over the companies that stand to lose the most from Apple's new summertime arrival.

Cisco (Nasdaq: CSCO)
When Cisco acquired the maker of the popular Flip entry-level camcorders in a $590 million deal last year, it probably figured that it would eventually be going up against Apple. That time has come. The iPhone 4's beefed-up rear-facing camera shoots HD video. There is certainly a case to be made for the relatively cheaper Flip, but that won't matter to iPhone 4 owners. There's no reason for them to lug around two devices that do essentially the same thing. 

Adobe (Nasdaq: ADBE)
It shocked no one yesterday to learn that Apple is not embracing Adobe's Flash for video rendering on iPhone, iPad, or iPhone touch devices. Instead, Apple is throwing its weight behind the more open HTML 5 standard. Worse yet, Apple will also sell a scaled-down version of its video-editing software -- iMovie -- as a $4.99 app. This is no match for Adobe's superior clip-editing programs for desktop and laptop computers, but Apple is once again lowering the price on something that may be good enough for the masses. The app will also be a good introduction to iMovie for non-Mac users.  

Google (Nasdaq: GOOG)
Apple is finally rolling out its iAd mobile advertising platform. It already has plenty of heavy hitters as sponsors, committing to $60 million in ad spending during the second half of this year. If Google thought that it would rule mobile advertising the way it has online advertising, this is its wake up call.

Logitech (Nasdaq: LOGI)
A front-facing camera enables Apple's FaceTime videoconferencing platform. Now that Apple's new iPhone will double as a portable webcam, will Logitech move as many USB webcams as it used to? I'll concede that this could go the other way, as non-iPhone 4 owners buy Logitech webcams to video chat. However, the popularity of touch-screen computing through iPhone and iPad over netbooks and entry-level laptops will eat into Logitech's mouse and keyboard business.

Verizon Wireless
Once again, the leading carrier finds itself on the outside looking in. All of the buzz building around a Verizon Wireless iPhone proved hollow -- for now. Verizon Wireless -- a joint venture between Verizon (NYSE: VZ) and Vodafone (NYSE: VOD) -- will have to bide its time, again.

Life is tough when you're in Apple's crosshairs.

Between the new iPhone and the Evo, which one would you choose? Why? Share your thoughts in the comment box below.

Logitech is a Motley Fool Hidden Gems pick. Google is a Rule Breakers recommendation. Apple and Adobe Systems are Stock Advisor selections. Motley Fool Options has recommended writing covered calls on Logitech and the Fool owns shares of the company. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz is starting to see more Apple products creep into his home lately. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.