Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, online travel company priceline.com (BKNG -0.43%) has received a distressing two-star ranking.

With that in mind, let's take a closer look at priceline's business and see what CAPS investors are saying about the stock right now.

Priceline facts

Headquarters (founded)

Norwalk, Conn. (1997)

Market Cap

$29.8 billion

Industry

Internet retail

Trailing-12-Month Revenue

$4.8 billion

Management

CEO Jeffery Boyd (since 2002)
CFO Daniel Finnegan (since 2009)

Return on Equity (average, past 3 years)

46.6%

Cash/Debt

$3.9 billion / $1.5 billion

Competitors

Expedia (EXPE 0.33%)Orbitz Worldwide (NYSE: OWW)

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 24% of the 1,527 members who have rated Priceline believe the stock will underperform the S&P 500 going forward.

Earlier this week, one of those bears, fellow Fool John Divine (TMFDivine), succinctly summed up the underperform case for our community:

There's a chance my call could be premature with this one, but in the long term, I don't see this company maintaining any competitive advantage. Too easy for competitors to spring up, and Kayak has already shown itself to be the first of the "meta-aggregators." Why go to an aggregator when you can go to a meta-aggregator? I think growth will fall off a cliff in a few short years, and when it does, this stock is toast.

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Want to see how well (or not so well) the stocks in this series are performing? Follow the TrackPoisedTo CAPS account.