If you're in the market for one of Amazon.com's (NASDAQ:AMZN) Kindle Fire tablets, the bargains are in your favor this week.
Amazon itself is offering a one-day deal today on the larger 8.9-inch Kindle Fire HD that normally retails for $299 -- shaving $50 through its website today -- but several real world retailers are offering price breaks on the original non-HD Kindle Fire that Amazon sells for $159.
- Staples is including a $25 Amazon Kindle gift card with the $159 tablet.
- Office Depot is shaving $25 right off this week, selling Kindle Fires for $134.99.
- Kmart is offering the tablet for $149.99, but also including $20 back through the discount department store's Shop Your Way Rewards bonus points.
Now, it can't be a coincidence that so many retailers are marking down the entry-level Kindle Fire and doing so prominently on the front page of their weekly ad circulars. One can only imagine how far the promotional message would be if a handful of bricks-and-mortar chains have stopped stocking Kindle products on fears that they will eat at their eventual media sales. Office supply superstores Staples and Office Depot don't care about selling CDs, books, or movies. Kmart does, but it's so desperate these days that it will do anything to stand out from the two larger discount departments store chains.
Apple's (NASDAQ:AAPL) iPad remains that undisputed champ when it comes to tablets. Amazon isn't trying to overtake Apple's market dominance, but it doesn't want the glut of equally cheap Android tablets that are on sale this holiday season to stand out. Yes, Amazon's Kindle Fire is built on Android, but it has its ecosystem rooted in its own modified version of it. Amazon doesn't seem to care if it takes a hit on the hardware these days. All it wants is to build a large enough user base to make its forays into digital books, CDs, movies, and games pay off sooner rather than later.
This should be a good week for the original Kindle Fire given the attractive price points being promoted at the retail level. Sure, Amazon itself was practically giving away the original tablet for $129 as its Cyber Monday deal, but the next best deals are out there this week.
Amazon's Kindle Fire was a hit last holiday season, and this time around it doesn't want to lose that momentum to cheaper tablets.