Amazon Is Finally Ready to School Apple

By Rick Munarriz – May 15, 2013 at 8:10PM

NASDAQ: AMZN

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Amazon's new technology purchase may mean big things in the education market.

Amazon.com's (AMZN -1.65%) move to buy Liquavista this week could reshape the educational textbook market.

Samsung's move to sell its color screen technology to Amazon will open the door for colorful Kindle e-reader displays that don't slurp away at battery life the way that Apple's (AAPL 0.52%) iPad and Amazon's own Kindle Fire tablet do.

That's huge. Amazon's early attempts to get its e-reader into classrooms fell short given the graphical nature of many textbooks. A color Kindle e-reader -- if the graphics look sharp and the battery life is healthy -- could revolutionize the digital textbook market. In this video, longtime Fool contributor Rick Munarriz explains why Amazon has so much to gain after its initial missteps in the education market.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Amazon.com and Apple. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.