Spa specialist Steiner Leisure (NASDAQ:STNR) is a smooth operator, in every sense of the word. The company's latest contract will find it running one of its signature Mandara spas inside the Disneyland resort in Anaheim.

It's not the first time that Steiner and Disney (NYSE:DIS) have hooked up. Steiner runs the spas on both of Disney's popular cruise ships, Disney Wonder and Disney Magic. Earlier this year, Steiner signed a deal to manage the spas at the Swan and Dolphin resorts in Florida. The two Disney World hotels are run by Starwood (NYSE:HOT), not Disney, but they happen to be the only two non-Disney owned resorts in Mickey Mouse's massive Floridian empire.

Steiner's new spa will open in February, replacing a smaller Disney-run spa at its Grand Californian resort. If this relationship continues to evolve, it may very well mean new deals between Steiner and Disney: The family entertainment giant owns several hotels at its Florida tourist hub, as well as two East Coast beach resorts.

Steiner certainly won't balk at the opportunity, though it shouldn't detract from its stronghold servicing cruise ships. Steiner runs the spas for most of the leading cruise lines, such as Royal Caribbean (NYSE:RCL), NCL and market leader Carnival (NYSE:CCL). That gives Steiner an impressive fleet for soothing passengers on 121 different seafaring vessels, far more than the 54 resorts it manages. More importantly, its typical floating spa generates more than twice what its landlubber resorts can muster. That is, in part, because cruise passengers provide a captive audience all week long, while hotels have fluctuating capacity throughout the operating week.

Steiner's ability to reign as the undisputed market leader in a lucrative niche, serving the booming cruising market, earned it a worthy stock recommendation in the very second issue of our Motley Fool Rule Breakers newsletter service. Since being selected in last year's November issue, the stock has soared by better than 45%.

Forging healthy relationships with Disney has worked out nicely in the past. Rainforest Café shares took off after the company agreed to open restaurants inside Disney's theme park resorts. The themed restaurant chain went on to be bought out by Landry's (NYSE:LNY).

So the next time you hear M-I-C, don't be surprised if the proper response is, "seaweed wrap at noon."


Why? Because it makes good business sense.

The average recommended Motley Fool Rule Breakers stock has gained an average of 13%, more than triple the modest 4% average return of the S&P 500. Want in on the next issue that is due out in a few days? Check out a free trial subscription to take you through mid-October.

Longtime Fool contributor Rick Munarriz was the one who recommended Steiner Leisure last year. He does own shares in Disney. The Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.