As we wrap up another hectic earnings season, did you take the time to notice the companies that obliterated profit targets? If you didn't, take a closer look at some of those companies. It's pretty special when you're doing so well that even the pros underestimate your profit-producing power. Let's review a few of the beaters that humbled the prognosticators this past week.
We'll start with CitiTrends
Citi Trends is doing things a bit differently than most apparel chains. Instead of targeting crowded suburban malls for expansion, Citi Trends locates its stores in urban markets where household incomes may be lower, but shoppers make it up in volume and loyalty. Comps were up a healthy 6% for the period, an impressive showing, since it's stacked on a whopping 25% gain in same-store sales a year earlier.
Even though it would be a stretch to begin to tie the success of Citi Trends and Big Lots this past week to the performance of other thrifty shopper havens like Tuesday Morning
On the more extravagant side of things, wedding planning site The Knot
Keep watching the companies that lap expectations. Over time, it will be a rewarding experience for investors as the market rewards the overachievers. That's the kind of surprise we look for in the Rule Breakers newsletter service. Want in? Check out a 30-day trial subscription.
Either way, come back next Monday to learn about more stocks that blew the market away.
Longtime Fool contributor Rick Munarriz is a fan of toppers. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Foo l has a disclosure policy.