Don't settle for ordinary quarterly reports.

I take a look at three companies that beat market expectations every week, since I believe that it's the biggest factor in a stock beating the market. Leaving Wall Street's pros with stunned expressions can be a good thing. It usually means that the companies have more in the tank than analysts figured. Capital appreciation typically follows.

Let's take a look at a few companies that humbled the prognosticators over the past few trading days.

We can start with JDSU (Nasdaq: JDSU). The optical networking gear giant that once crashed and burned as JDS Uniphase is riding high again. Analysts were expecting JDSU's net income to quadruple to $0.16 a share. That's ambitious, but the reality was even better. Earnings popping fivefold to $0.20 a share.

MasterCard (NYSE: MA) is also charging higher. The credit card marketer earned $3.94 a share in its latest quarter, well ahead of both the $3.44 a share it delivered a year earlier and the $3.54 a share that the pros were targeting.

Despite the concerns over the plastic-swiping habits of penny-pinching consumers, MasterCard, Visa (NYSE: V), American Express (NYSE: AXP), and Discover Financial Services (NYSE: DFS) have all landed well ahead of the market's profit projections in their latest quarters.

Finally, we have Starbucks (Nasdaq: SBUX) reporting its earnings the way it takes its coffee -- black. The barista baron earned $0.37 a share in its fiscal fourth quarter. Wall Street's decaffeinated watchers were settling for a profit of $0.32 a share. Strong comps and operating performance helped the bean counters find more beans worth counting.

It's important to keep watching the companies that surpass expectations. Over time, it will be a lucrative experience for investors as the market rewards the overachievers. That's the kind of surprise that we look for in the Rule Breakers newsletter service. Want in? Check out a 30-day trial subscription.

Either way, come back next Monday to learn about more stocks that blew the market away.

American Express and Discover Financial Services are Motley Fool Inside Value choices. Starbucks is a Motley Fool Stock Advisor recommendation. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

Longtime Fool contributor Rick Munarriz is a fan of toppers. He does not own shares in any of the stocks in this column. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.