Both Apple (NASDAQ:AAPL)  and Amazon (NASDAQ:AMZN) reported earnings this week but only Apple investors are seeing share gains while Amazon shareholders are sitting in the red. What's behind these swings?

In this weeks edition of Where the Money Is Fool analysts Nathan Hamilton and Sean O'Reilly discuss recent results while highlighting key quotes from Amazon and Apple executives that are worth zeroing in on.

Also, with Facebook (NASDAQ:FB)set to report earnings on on October 28th, Nathan hits upon the key metrics that investors should focus on for the company's results.

Nathan Hamilton owns shares of Amazon.com, Apple, and Facebook. Sean O'Reilly owns shares of Facebook. The Motley Fool recommends Amazon.com, Apple, Facebook, and Twitter. The Motley Fool owns shares of Amazon.com, Apple, Facebook, and Twitter. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.