Both Apple (NASDAQ:AAPL)  and Amazon (NASDAQ:AMZN) reported earnings this week but only Apple investors are seeing share gains while Amazon shareholders are sitting in the red. What's behind these swings?

In this weeks edition of Where the Money Is Fool analysts Nathan Hamilton and Sean O'Reilly discuss recent results while highlighting key quotes from Amazon and Apple executives that are worth zeroing in on.

Also, with Facebook (NASDAQ:FB)set to report earnings on on October 28th, Nathan hits upon the key metrics that investors should focus on for the company's results.