The Swiss maker of PC accessories branched out into high-end TV remote controls in the middle of last decade, and Google TV is a logical extension of that grab for the living room. Logitech's products are usually built to support what the company calls "open ecosystems," of which the PC is the "ultimate" example and Android forms the advance guard of the next generation.
The move also feeds into Logitech's belief in Internet-based video as a business driver. Management subscribes to projections by Cisco Systems
Logitech aims for aggressive targets including "mid-teens" sales growth rates and improved profit margins. Google TV gives the company an entry point into 60 million American households with HDMI-equipped TV screens, and peripherals around the basic hardware gives Logitech an additional sales opportunity.
This company is used to playing a supporting role to larger endeavors. Making a shift from the Microsoft
It could be this Android thing, it could be Sony
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Fool contributor Anders Bylund holds no position in any of the companies discussed here. Google and Microsoft are Motley Fool Inside Value picks. Google is a Motley Fool Rule Breakers choice. Apple is a Motley Fool Stock Advisor selection. Logitech International is a Motley Fool Hidden Gems pick. The Fool has written calls (bull call spread) on Cisco Systems. Motley Fool Options has recommended writing a covered strangle position on Logitech International. Motley Fool Options has recommended a diagonal call position on Microsoft. The Fool owns shares of Apple, Google, Logitech International, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.
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