If your mornings start off with bowls of Froot Loops or Corn Flakes, get ready to ingest a bit more Kellogg (NYSE:K) than usual. The cereal giant is looking to post -- and by post I am not referring to rival cerealsmith Post -- a 4% improvement on the bottom line on Monday. Frosted Flakes mascot Tony the Tiger may think Wall Street's profit target of $0.73 would be "Grrrreat" -- but I'm hoping for a little more. The company has beaten analyst estimates in six of the past seven quarters.  

The parade of supermarket staples continues on Tuesday, when Procter & Gamble (NYSE:PG) and Colgate-Palmolive (NYSE:CL) step up to post their quarterly reports. You know, you can probably fill a supermarket only with Kellogg, Procter & Gamble, and Colgate-Palmolive products. OK, maybe that grocery store would be more like a convenience store. But it could still be done.

Are you kidding me? Kraft (NYSE:KFT) and Clorox (NYSE:CLX) report on Wednesday. Well, now you're talking. You can definitely fill up a supermarket with just those five companies.

If you're looking for a blockbuster earnings report, you may have to settle for a Blockbuster (NYSE:BBI) earnings report. The DVD-rental chain is looking to post a wider loss this time around. How much of that will come from defecting renters? How much of will come from the costs incurred in promoting its Total Access home-delivery plan?

I have a hunch that this one may not be as sloppy as the pros expect. Former 7-Eleven executives are doing a nice job of cleaning the company up -- they're making the stores more productive as they transform Total Access into a cost-effective offering.

Let's close out the trading week by taking a look at Viacom (NYSE:VIA). When it's not suing YouTube, the company that watches over popular cable properties including MTV and Nickelodeon is doing its best to program relevant content. Let's see whether it can program a better quarter come Friday morning.

Until next week, I remain,

Rick Munarriz

A few of the upcoming reports come from existing newsletter picks. Kraft is an Inside Value recommendation, and Colgate-Palmolive is a staple on the Income Investor scorecard. Check out any of the newsletter services -- all month long -- with a 30-day trial subscription offer.  

Longtime Fool contributor Rick Munarriz recommends windshield wiper fluid when trying to look forward. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. He does own not own shares in any of the companies in this story. The Fool has a disclosure policy.