Based on the aggregated intelligence of 160,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, online travel company (Nasdaq: PCLN) has received the dreaded one-star ranking.

With that in mind, let's take a closer look at priceline's business and see what CAPS investors are saying about the stock right now. facts

Headquarters (Founded)

Norwalk, Conn. (1997)

Market Cap

$11.0 billion


Internet retail

Trailing-12-Month Revenue

$2.3 billion


CEO Jeffery Boyd (since 2002)
CFO Daniel Finnegan (since 2009)

Trailing-12-Month Return on Assets


Price-to-Cash Flow (PCLN and S&P 500)

23.5 and 7.1

1-Year Return



Expedia (Nasdaq: EXPE)
Google (Nasdaq: GOOG)
Yahoo! (Nasdaq: YHOO)

Strategic Partners

Marriott International (NYSE: MAR)
Verizon (NYSE: VZ)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 30% of the 943 members who have rated believe the stock will underperform the S&P 500 going forward. These bears include SpiffGriff and davbeirney.

Two weeks ago, SpiffGriff thought that the stock's recent surge seemed particularly unsustainable: "[priceline] has seen such a quick run up in the last 6 months that I think it has peaked (for now) in the $230-$240 range. As a result, I expect their shares to drop about 5-7% from speculation of a market correction in the near future and/or profit taking."

In an earlier pitch, davbeirney also warned Fools about paying the price for priceline:

I can't lie. I was impressed by the earnings power that this company has. Even though there was a significant increase in bookings, I would not want to buy into a stock that has had a huge run already. Not to mention the hotel and booking industry as a whole. People are losing jobs, and consumers are spending less. How high can investors be willing to pay such a premium for this stock while they know this info is staring them right in the face.

What do you think about priceline, or any other stock for that matter? If you want to retire rich, you need to protect your portfolio from any undue risk. Staying away from dangerous stocks is crucial to securing your financial future, and on Motley Fool CAPS, thousands of investors are working every day to flag them. CAPS is 100% free, so get started!

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. is a Motley Fool Stock Advisor pick. Google is a recommendation of Rule Breakers. The Fool's disclosure policy always gets a perfect score.