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This Bank Is Offering $250 to Babies Born on Dec. 31

by Kailey Hagen | Dec. 30, 2020

The Ascent is reader-supported: we may earn a commission from offers on this page. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation.

A baby swaddled in a blue blanket and hat.

Image source: Getty Images

End 2020 on a high note and set your child up for a bright future by taking advantage of this unique promotion.

For most of us, 2020 has been one of the most challenging years of our lives and one we're quite happy to see in the rearview. But 2020 will always hold a special place in the hearts of parents who welcomed a new addition to the family this year.

Babies represent hope for the future, and Ally Bank wants to celebrate that hope by giving those born on Dec. 31, 2020 a financial boost. The online-only bank recently announced a special $250 promotion available to all babies born on the last day of the year.

Below, I explain how the promotion works and what you have to do in order to claim the cash for your New Year's Eve baby.

How does Ally Bank's New Year's Eve Babies promotion work?

The only real requirements for claiming Ally Bank's $250 New Year's Eve Babies promotion are to have a child born on Dec. 31, 2020 and to open a custodial Online Savings Account for that child within the allotted time frame.

Once Ally Bank has verified that your baby was born on New Year's Eve, it'll deposit the funds into the custodial account to give your child a head start on developing smart savings habits. You and your child can build on this by making additional contributions to the account over time if you're able to do so. But even if you can't, that $250, plus whatever interest it earns, could still turn into a great gift to give your child once they turn 18.

How do I sign my child up for the Ally New Year's Eve Babies promotion?

You can open your child's custodial Online Savings Account and apply for the New Year's Eve Babies promotion by visiting this page between Jan. 15, 2021 and Jul. 31, 2021. You'll need to first apply for and receive a Social Security number for your baby.

Ally Bank will also need you to upload a certified copy of your baby's birth certificate showing they were born between 12:01 a.m. and 11:59 p.m. local time on Dec. 31, 2020. You don't need to have the birth certificate when you apply, but you must upload it before Jul. 31, 2021. If you don't, Ally Bank won't deposit the $250. Once the bank has verified the birth certificate, it will deposit the cash within 30 calendar days.

This promotion is only available to U.S. citizens or legal permanent residents with a residential street address (not just a P.O. box) in one of the 50 U.S. states, Guam, or the U.S. Virgin Islands.

If you have any questions about how the promotion works, you can visit Ally Bank's website or reach out to the bank directly.

This is a limited-time offer and a pretty easy way to get an extra $250, assuming you're lucky enough to have a baby born on New Year's Eve. If you are, give Ally Bank a closer look. You could also consider adding some extra cash of your own when you can spare it to give your child an even brighter financial future.

These savings accounts are FDIC insured and can earn you 12x your bank

Many people are missing out on guaranteed returns as their money languishes in a big bank savings account earning next to no interest. Our picks of the best online savings accounts can earn you more than 12x the national average savings account rate. Click here to uncover the best-in-class picks that landed a spot on our shortlist of the best savings accounts for 2021.

Two top online savings account picks

Rates as of Dec. 29, 2020 Ratings Methodology
Logo for CIT Bank Savings Builder
Logo for American Express® High Yield Savings Account
CIT Bank Savings Builder American Express® High Yield Savings Account
Member, FDIC Member, FDIC
Rating image, 5.0 out of 5 stars.
5.0 stars
ToolTip Icon for Star Rating. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. = Best
= Excellent
= Good
= Fair
= Poor
Rating image, 5.0 out of 5 stars.
5.0 stars
ToolTip Icon for Star Rating. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. = Best
= Excellent
= Good
= Fair
= Poor
Open Account

On CIT's Secure Website.

Open Account

On American Express' Secure Website.

Read Review Read Review

APY: Up to 0.45%

APY: 0.50%

Best For: No monthly maintenance fee

Best For: High APY

Min. to earn APY: $25k or $100 monthly deposit for highest tier

Min. to earn APY: $0

About the Author

Kailey Hagen
Kailey Hagen icon-button-linkedin-2x

Kailey is an industry specialist covering bank accounts, credit cards, and all things personal finance. Her work has appeared on USA Today, CNN Money, Fox Business, and MSN Money.

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