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Vanguard Digital Advisor Review: A Low Costs Champ

Review Updated
Matt Frankel, CFP®
Cole Tretheway
By: Matt Frankel, CFP® and Cole Tretheway

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Eric McWhinnie
Check IconFact Checked Eric McWhinnie
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Vanguard Digital Advisor is a low-cost robo-advisor that stands out with its time-tested index fund approach that carries on the brokers long history of cutting fees for investors. In this Vanguard Digital Advisor review, we'll take a closer look at the pros and cons and how the robo-advisor works so you can decide if it's a fit for you.

Vanguard Digital Advisor®
Open Account for Vanguard Digital Advisor®

On Vanguard Digital Advisor®'s Secure Website.

Ratings Methodology

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

With a low fee structure, this to the point platform is a great option for investors with at least $3,000 to start.

Fees:

0.15% to 0.20% fee

Account Minimum:

$3,000

Open Account for Vanguard Digital Advisor®

On Vanguard Digital Advisor®'s Secure Website.

Full Vanguard Digital Advisor® review

This advisor is a good fit for: Hands-off investors seeking a low-cost investment solution.

Pros

  • Low costs
  • Personal finance tools available to clients
  • Vanguard ETFs
  • Automatic rebalancing
  • Tax-loss harvesting

Cons

  • No access to human financial advisors
  • $3,000 minimum investment to get started

Top perks

Low fees

Vanguard Digital Advisor®'s all-in costs are 0.15% for investors who choose an all-index fund investment portfolio or 0.20% for the active/index option that combines Vanguard ETFs and actively managed mutual funds. Vanguard Digital Advisor®'s costs are among the lowest we've seen among robo-advisors. New members also get no advisory fees for the first 90 days.

Experienced index fund investments

Vanguard pioneered the passive index fund over 45 years ago with the idea that you don't need to do anything extraordinary (or pay extraordinary fees) to achieve sound investment results. Vanguard has been able to deliver on this approach with its popular index funds.

What could be improved

No access to real-live advisors

If you want access to a real-live investment advisor or personal financial planner, you may be better off with one of Vanguard's more feature-packed competitors. Several other robo-advisors have human advisors, though they're generally far more expensive than Vanguard Digital Advisor®.

High minimum investment

To be fair, a $3,000 minimum investment isn't high from a historical perspective. Though it is on the higher end of the spectrum in the current age of zero-minimums. This isn't an obstacle if you have $3,000 or more you're ready to invest, but Vanguard's price of admission is one of the highest among our top robo-advisors.

Alternatives to Consider

We recommend comparing brokerage options to ensure the account you're selecting is the best fit for you. To make your search easier, here's a short list of our best trading platforms of 2024.

Account Fees Account Minimum
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.0 out of 5 stars.
4.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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Logo for Fidelity
Rating image, 5.0 out of 5 stars.
5.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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$0 commission for online U.S. stock and ETF trades; trade fractional shares for as little as $1 $0

How Vanguard Digital Advisor® works

To enroll in Vanguard Digital Advisor®, you'll need a Vanguard brokerage account with at least $3,000 in it that is either a standard individual (taxable) account or a traditional or Roth IRA.

Once you enroll in the all-index option, Vanguard will invest your assets in a portfolio of four different Vanguard exchange-traded funds (ETFs). Allocations are custom-matched to your age, risk tolerance, and other factors. Vanguard Digital Advisor's four ETFs are:

  • Vanguard Total Stock Market ETF
  • Vanguard Total International Stock ETF
  • Vanguard Total Bond Market ETF
  • Vanguard Total International Bond ETF

Vanguard also offers an active/index investment option and an ESG investment option. These offer different funds and charge slightly different fees, though never more than 0.20% annually.

Minimum investment

Vanguard Digital Advisor® has a $3,000 minimum initial investment, which is on the higher end for robo-advisors we've seen. Many of its competitors have much lower minimums -- or none at all.

Services offered

Vanguard Digital Advisor® is just a robo-advisor in the purest sense of the word. It offers some excellent automated features like tax-loss harvesting and automatic rebalancing. Competitors offer services like virtual meetings with financial planners, and other types of financial counseling. But, like most Vanguard products, Vanguard Digital Advisor® isn't intended to be a full-featured robo-advisor. For a bare minimum of expense, Vanguard will construct a portfolio of basic index funds and/or mutual funds that will be a good match to your investment needs.

That said, Vanguard also offers several personal finance resources that clients might find valuable. It has a debt payoff calculator tool that can help customers get on the path to paying off credit card and other types of debt. In short, Vanguard Digital Advisor® aims to keep investing simple, but focuses on its clients' overall financial well being.

Retirement

In addition to standard individual and joint brokerage accounts, Vanguard Digital Advisor® is available in both traditional and Roth IRA accounts for retirement savers who want to put their investment strategies on auto-pilot.

Vanguard Digital Advisor® doesn't only consider your age, it also uses other factors to construct your portfolio, like your personal risk tolerance. Essentially, Vanguard Digital Advisor® creates a custom-allocated portfolio of Vanguard index funds and mutual funds, which are known for their low costs.

Access to financial advisors

Vanguard Digital Advisor® doesn't include access to human financial advisors, which isn't so surprising considering the ultra-low fee structure. Some of Vanguard's competitors offer financial advisors, typically with a somewhat higher fee structure or a premium membership.

Pricing and fees

Vanguard is known for its low-cost investment options, and Vanguard Digital Advisor® is no exception. The index-only option has a 0.15% advisory fee, which means that on a $10,000 investment portfolio, you'll pay $15 in fees. There's an ESG portfolio option with a 0.15% management fee, as well as a portfolio that combines index funds and some of Vanguard's mutual funds for a 0.20% advisory fee.

Customer service and support

Vanguard offers customer service by phone Monday-Friday from 8 a.m. to 8 p.m. EST. While robo-advisory clients tend to need less support than standard brokerage clients, some of Vanguard Digital Advisor®'s competitors offer 24/7 phone support, as well as app-based, email, or other forms of customer service. However, it's worth noting that Vanguard has a user-friendly app that allows for easy account management and has a 4.7 out of 5-star rating in the App Store.

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Vanguard Digital Advisor® is right for you if:

  • You have at least $3,000 to invest.
  • You are investing for retirement.
  • You want to automate your investments with a low-fee approach that should generate excellent long-term returns.
  • You aren't concerned with speaking with real-live financial advisors.

Our brokerage rating methodology

At The Motley Fool Ascent, brokerages are rated on a scale of one to five stars. We primarily focus on fees, available assets, and account types; however, we also take into account features like research, education, tax-loss harvesting, and highly rated mobile apps. Our highest-rated brokerages generally include low fees, a diverse range of assets and account types, and useful platform features.

See our full methodology here: Ratings Methodology

FAQs

  • Vanguard Digital Advisor is an excellent low-frills robo-advisor that can help you put your investments on auto-pilot with top quality Vanguard ETFs and mutual funds. If you have at least $3,000 to invest and want a passive way to invest, Vanguard Digital Advisor can be well worth it.

  • To use Vanguard Digital Advisor, you'll need a Vanguard brokerage account with at least $3,000 (or you can open a new one). You need to be a United States resident and at least 18 years old in most states.

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