Ralph Lauren unveiled a "smart shirt" this week. Why is the apparel maker getting into the wearable tech market?
Is an Anheuser-Busch InBev-PepsiCo deal as crazy as it sounds? Not even close.
The sports-underdog movies Americans like don't play as well overseas and there's competition for other types of media.
With every new Johnny Manziel controversy, Nike must question why it decided to sponsor the rookie quarterback. So, should investors be worried?
Sports Illustrated and USA Today are entering the daily fantasy-sports space. How will they make money? And what does this mean for the industry?
Events in Ferguson, Missouri highlight how militarized American law enforcement has become. How is it happening, and is anyone profiting from it?
ClubCorp will buy peer Sequoia Golf. What's it mean for the golf course industry?
The Ebola outbreak in West Africa is the worst in history. What are the potential economic consequences?
TaylorMade sales plummeted last quarter, and it could force Adidas to revamp its golf business.
Rory McIlroy is the hottest name in the golf world. But will sponsors ever love him to the same degree as Tiger Woods?
From a marketing standpoint, Brett Favre is back. His comeback reveals a lot about sports sponsorships.
The SEC Network launches next week, and it's big business.
DraftKings, one of the largest daily fantasy sports sites, is buying competitor DraftStreet. What's it mean for the industry?
The ongoing migrant crisis -- and what Congress will spend to solve it -- is dominating the headlines. But is border security even more expensive?
Kevin Durant is arguably the NBA's hottest commodity. Should sponsors fight over him?
Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit?
National marijuana legalization may be a foregone conclusion. And it's likely worth billions in tax revenue and government savings.
The Clippers' bid book sheds new light on the future of NBA TV rights fees.
We knew $2 billion was a lot of money. Now we know just how expensive Ballmer's bid really is.
Virtual reality is synonymous with gaming, but is its future broader than that?