Image source: The Motley Fool.
Tractor Supply Co (TSCO 1.14%)
Q3Â 2018 Earnings Conference Call
Oct. 25, 2018, 10:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning, ladies and gentlemen and welcome to the Tractor Supply Company's Conference Call to discuss Third Quarter 2018 Results. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session, and instructions will follow at that time. We ask that all participants limit themselves to one question and one related follow-up question. Please be advised that reproduction of this call in whole or in part is not permitted without a written authorization of Tractor Supply Company. And as a reminder, this call is being recorded.
I would now like to introduce your host for today's call, Mary Winn Pilkington, Vice President of Investor Relations and Public Relations for Tractor Supply Company. Mary Winn, please go ahead.
Mary Winn Pilkington -- Vice President of Investor Relations and Public Relations
Thank you, guys. Good morning, everyone. On the call, today are Greg Sandfort, our CEO;Steve Barbarick, President and Chief Operating Officer and Kurt Barton, our CFO. Before we begin, we are delighted to share with you that we are planning and hosting our 2019 Investment Community Day in Nashville on May 14th and 15th. We'll be sending out more details soon. So please be on the lookout for that.
Now, let me reference the Safe Harbor provisions under the Private Securities Litigation Reform Act of 1995. This column may contains certain forward-looking statements that are subject to significant risks and uncertainties including the future operating and financial performance of the company. In many cases, these risks and uncertainties are beyond our control. Although the company believes the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct and actual results may differ materially from expectation. Important risk factors that could cause actual results to differ materially from those reflected in the forward-looking statements are included at the end of the press release issued today and in the company filings with the Securities and Exchange Commission. The information contained in this call is accurate only as of the date discussed. Investors should not assume that statements will remain operative at a later time.
Tractor Supply undertakes no obligation that any information discussed in this call. After our prepared remarks, we will open the call up for your questions. Please limit your questions to one and one related follow-up question if necessary. I appreciate your cooperation. We will be available for the call for follow-up. Now it's my pleasure to turn the call over to Greg.
Gregory A. Sandfort -- Chief Executive Officer
Thank you, Mary Winn. Good morning to everyone joining us on the call today. To begin this morning, I want to thank all the Tractor Supply and Petsense's team members for their tremendous efforts during the recent hurricane season as they went the Country Mile for many of our customers. Our thoughts and prayers continue to be with all of our team members and the communities who have been directly impacted by the recent hurricanes.
Now, for the business results. We are delighted with our strong third quarter performance driven by overall robust sales growth. Once again, our results were driven by broad-based strength across all geographic regions as well as increases in both comparable average ticket and traffic and all merchandising divisions achieved positive comp sales in the quarter.
Our third quarter results represent the fifth consecutive quarter of comp store sales above 3%, as we cycled our most difficult quality comparison a year ago. During the quarter, the Tractor supply team executed well across many of our retail store operations, merchandising supply chain and planning and placement.
While the overall retail economy is doing well. Our teams did a great job of developing plans that resonated with our customers that were seasonally relative and continued to drive transactions and our average ticket. We continued to be in stock for our customers with our everyday basic assortments. That we know our customers depend on Tractor supply that help them with their Out Here lifestyle.
As I shared with you last quarter, I believe the macro backdrop for our consumer is relatively healthy given the recent trends in unemployment and consumer confidence. The Tractor supply, the macro headwinds we've experienced over the last several years have abated. And the team is now in a position to capitalize on the current consumer trends. We'll continue to see some benefit from energy-related markets along with inflationary trends both of which are positively contributing to our top-line performance.
Given our performance to the third quarter, we are raising our full-year outlook, given the ongoing strength in our business. We believe our merchandising, marketing efforts along with our ONETractor strategy initiatives have well positioned us for years to come.
Let us touch on the few highlights for the third quarter as compared to third quarter last year. Net sales increased 9.3% to $1.8 billion for the quarter as we stay the course on our strategy to open new stores at both Tractor Supply and Petsense.
Comparable store sales increased 5.1% in the third quarter with comp average ticket increasing 3.6% and transactions growing at plus 1.4% in the quarter. This quarter marks 41 out of 42 quarters that are customer traffic count has been positive. Consistent with the second quarter of this year, the average ticket increase continued to be among the best we have had in the last six years.
Diluted EPS was $0.95, an increase of nearly 32%. Year-to-date, we have returned $398 million to shareholders through the combination of share repurchases and cash dividends. And based on our performance year-to-date, we are raising our full-year earnings per share guidance to a range of $4.23 to $4.27 up from our previous guidance of $4.10 to $4.20.
Now, let's take a look at some of the operational highlights for the quarter. We open 23 new Tractor Supply stores and seven Petsense locations. Our overall customer satisfaction scores continued to be at record levels. Based on a recently completed team member engagement survey, our scores continued to be very, very strong. We continued to see growth in our Neighbor's Club loyalty program, now with over 9.7 million members as we are well on track to exceed our goal of 10 million Neighbor's Club members by the end of this year.
This quarter marks our 25th consecutive quarter of strong double-digit sales growth in our e-commerce business and during the third quarter we continued to experience exceptional growth with buy online and pick up in store, again exceeding our expectations. This two will encourages its customers to come into the store to pick up online orders and this is resulting in 20% of our customers making an incremental purchase.
Between the combination, buy online and pick up in store and direct delivery to the stores, more than 70% of our e-commerce orders continued to be fulfilled at a store level illustrating the importance of our store assets and their key role in the fulfillment of our e-commerce business. Importantly, this is a very cost-effective way to serve our customers with greater speed, convenience and efficiency. We believe that with our capabilities of buy online and pick up in store, mobile point of sale, Neighbor's Club and stockyard in-store kiosks. We are uniquely positioned to serve this customer base better than anyone in this fragmented market. And we see significant opportunities to broaden our consumer reach and increase our market share as our store base and digital capabilities expand over time. Our ONETractor strategy remains focused on the same four objectives: driving profitable growth, building customer centric engagement, offering the most relevant products and services and enhancing our core and foundational infrastructure capabilities.
We are building solid momentum behind our ONETractor strategy to serve our customers anytime, anywhere and anywhere they choose. I believe our ONETractor strategy positions us well to meet the unique preferences, our customers have for demand driven, immediate need products in an easy and seamless shopping experience. We also believe that to continued convergence of our physical and digital storefronts and the updates to our in-store and online shopping experience are attractive, defensible and are resonating with our customers. We believe these will drive our performance in the coming years.
For 2018, we're on track to open 80 new Tractor Stores and 20 new Petsense store locations and we continue to be pleased with our new store productivity and returns. Now, before I turn the call over to Steve, there's one topic we continue to monitor very closely and that is the tariffs on products from China and their impact on our business. Please keep in mind we have a large segment of our business such as our consumable, usable and edible products that would be very impacted, very little to none at all.
Depending on the product category, the team is working through our plans to mitigate the potential impact of tariffs. We will continue to watch this topic closely as there are many moving parts and it is a fluid process.
Now, I'll turn the call over to Steve.
Steve K. Barbarick -- President and Chief Operating Officer
Thanks Greg and good morning everyone. With a strong quarter results that exceeded our expectations. Our comp sales were broadbased in all four walls of the box performed well for the quarter. Our comp sales growth was driven by both average ticket as well as continued increases in customer traffic. The team did a great job developing and delivering on our merchandising plans and marketing events during the quarter. That coupled with the strong execution by our store teams and across the supply chain network, we successfully cycled the most challenging comparison of the year with a two year stack, up 12%.
Many of the performance stakers that we experienced in the second quarter continue to benefit us in the third quarter. Our strong average ticket growth of 3.6% was driven by strength in our items per transaction, product mix, inflation and to a lesser extent growth in big ticket categories.
The store operations and merchandising teams put forth a co-ordinated effort to grow our average ticket and we say that pay-off in the quarter. In addition commodity inflation across categories such as livestock feed, pet foods, steel and oil based products contributed approximately 90 basis points to our average ticket performance.
Lastly our average ticket improvement experience some benefit from big ticket sales. We did experience strength in big ticket sales across product lines, which included a good long replenishment strategy around auto repeller equipment. Our supply chain remain nimble throughout the quarter and we took advantage of the favorable weather trends. We continue to be pleased with our traffic trends with growth of 1.4% on top of last year's growth of 5%. Please keep in mind that last year we benefited from two major hurricanes.
During the quarter we had strong sales dollars and unit growth of C.U.E. products. Our mission is to be a dependable supplier of basic maintenance products so that our customers can rely on us on a regular basis. Within the C.U.E. products strength was broadbased across several key product lines such as pet food and supplies, small animal products, livestock feed, forage and bird feeding just to name a few.
Our pet food business continues to drive solid comp sales. Our exclusive brand of 4health pet food is a differentiator with our customers who value premium quality at a great price. The 4health brand continues to gain share and has become a meaningful part of our overall pet food portfolio.
Lastly, traffic benefited from an extended selling season in our spring and summer categories during the quarter. Now, let me turn to the progress we're making on building our capabilities in support of our customer. We are pleased with the traction we're gaining and our customers response to these initiatives. Specific examples include capabilities such as expanding the functionality of the website, increasing the store count of our stockyard kiosk and mobile solutions for our team members, growing our Neighbor's Club engagement, enhancing our private label credit card offering and investing in our supply chain.
As part of the ONETractor strategy, we continue to enhance the functionality of our website and mobile platform, which features to support our seamless shopping experience. For example, we continue to introduce more payment options online. The functionality we added in July to a website to allow our customers the ability to register for and make tax-exempt purchases has exceeded our expectations. In addition, online applications for private label credit card are up strong double-digits accounting for just under half of our total credit applications. This card is also being used by our customers on our website as our private label credit card tender online more than doubled in the third quarter.
The ongoing expansion of our stockyard kiosk in select stores will allow us to provide even more customers with the long-term product assortment. We now have more than 100,000 SKUs on our website compared to the 15,000 to 20,000 in our stores. At the state level, the stockyard kiosks are a proven tool for driving incremental sales. By the end of the year we anticipate a third of the chain will have the stockyard kiosks.
The mobile point of sale capability will be approximately 20% to 25% of our chain. We know that when we equip our team members with mobility tools, we see better levels of suggested selling along with higher customer satisfaction scores. Our Neighbor's Club membership continues to be very strong. We are on track to exceed our goal of 10 million members by the end of the year. This program is quickly become a transformational in growing assets to drive brand loyalty. With the one-year retention rate nearly 90% our customer feedback continues to be overwhelmingly positive and key engagement metrics for the third quarter improved sequentially.
Our sales per customer are up in the year post enrollment with Neighbor's Club members shopping between three and four times on average customer. As mentioned last quarter, we are continuing to identify customer insights based on the rich data that we're getting from our royalty program.
The data allows us to target specific customers based on their frequency and categories specific needs. This personalized approach will allow us to drive engagement and share of wallet over time. Being a relationship-based retail company, we continue to test the impact of personalized communications to our digital channels.
For example, we just concluded a digital campaign test directed at dog owning customers with multiple email messages. The messages were personalized across different customer profiles. Initial results had been positive, delivering an increased engagement with these dog owners and providing great insights on customer response. This test will also allows us to continue to build out refine our model to improve customer engagement across the variety of customer segments.
In addition to our Neighbor's Club program, our enhanced private label credit card offerings have resonated with our customers. Well, still very early, we have seen the use of private branded credit card increase across the Board as a result of more compelling financing offers. Credit card applications are up and the percentage of sales on the card is increased every period since our new offers went into effect in March of this year. Over time we anticipate that this will become a key tool to deepen our relationship with our customers, drive loyalty and increase our share of wallet.
And lastly we continue to make investments across the supply chain. During the quarter, we open a new mixing center in Georgia. This is our fourth mixing center, helping us to provide just-in-time replenishment of fast-turning C.U.E and high C.U.E products to our stores. We believe this model has further expansion potential allowing us to better serve our stores and alleviate some capacity constraints across our distribution centers.
Our distribution center in Frankfort, New York is on track to begin receiving late in the fourth quarter and begin shipping to our stores in the first quarter of 2019. The Frankfort facility will support replenishment to our stores and increase our fulfillment speed for direct-to-customer orders.
As we wrap up the year, the winter season and changing temperatures are rapidly approaching. We are ready for our customers with a strong assortment of apparel, heating and seasonal items. Offering innovative products and great value that help our customers, live life on their terms.
In addition, we've sourced the solid line-up of excellent values and special buys for our customers during our Black Friday and holiday events both online and in-store. I believe we're on a great track for a strong finish to the year.
And at this point, I'd like to turn the call over to Kurt.
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Thank you, Steve. Good morning everyone. For the third quarter of 2018 we had strong comp store sales growth of 5.1%. All three-months of the quarter were positive. Petsense stores continued to have positive comp store sales increases in line with our expectations. For the third quarter, gross profit increased 8.8% to $653.1 million.
Gross margin had a slight decrease of 16 basis points to 34.7%. The team was very effective with their efforts to mitigate the impact of overall freight cost increases through our price management initiatives. The pressure we've experienced on our freight expenses is not unique to Tractor supply, given the industry trend of higher carrier rates and increased diesel fuel prices. Average fuel prices have been running up 20% or more year-over-year. All in, the team did a great job navigating the current environment. Including depreciation and amortization, SG&A as a percentage of net sales increased by 31 basis points to 26.6%.
Higher incentive compensation from the strong year-over-year growth in comparable store sales, along with planned investments infrastructure, labor wages and technology with the primary contributors to SG&A increase. Partially offsetting these increases will leverage in occupancy and other costs from the increase in comparable store sales.
Normalizing for incentive compensation year-over-year, we continued to have good underlying SG&A performance. Our effective tax rate decreased to 21.5% in the third quarter. The decrease was driven primarily by the US Tax Cuts and Jobs Act that was signed into law in December 2017. To a lesser extent, an incremental tax benefit associated with higher stock option exercises year-over-year also decreased our effective tax rate.
Now, to our balance sheet and cash flow. With a strong balance sheet and we continue our track record of generating strong cash flows from operations. At quarter-end our merchandising inventories were $1.7 billion, an increase about 4% on a per store basis from 2017 third quarter. The increase is principally due to inflation as well as growth and fast turning everyday merchandise to support the positive trends in the business.
Our finance inventory improved more than 100 basis points over the prior year with accounts payable leverage at about 39.4% for the quarter. We believe our inventory is in great shape. We're very comfortable with its quality as we enter the fourth quarter. We're well positioned to take advantage of the change of the seasons.
We remain committed to returning cash to our shareholders through our share repurchases and dividends while maintaining a disciplined approach to capital allocation. We are managing to leverage ratio of approximately two times adjusted debt to EBITDA. Over the last several years, we've taken advantage of the low-interest rate environment to have the majority of our debt at fixed rates.
About 70% of long-term debt is fixed with a weighted average interest rate of about 2.7%. In addition, we're very comfortable with our debt maturation latent. Year-to-date, through the third quarter we repurchased about 4.3 million shares of our common stock for $289.2 million and paid quarterly cash dividend totaling $109.2 million.
Since the inception of our share repurchase program in 2007, we have repurchased over $2.4 billion of our common stock. Our remaining share repurchase authorization was approximately $580 million as of the quarter end.
Let's turn now to our guidance. Given our strong performance year-to-date, we're raising our financial outlook for 2018. For the year, we now anticipate net sales in the range of $7.84 billion to $7.87 billion, an increase of 8% -- 8.5% over fiscal 2017. Comparable store sales in the range of 4% to 4.5%, net income in the range of $522 million to $528 million and earnings per diluted share of $4.23 to $4.27 compared to our previous guidance of $4.10 to $4.20 per diluted share.
We now forecast capital spending in the range of $260 million to $280 million for the year. Our effective tax rate is anticipated to be in the range of approximately 22.3% to 22.5%. As we shared with you earlier in the year, for the fourth quarter, we expect gross margin rate to be down to a greater degree than we have experienced year-to-date and expect SG&A deleverage to be at a modestly lower level. This is mainly a function of the comparisons for the quarter as we're cycling at 50 basis point improvement in gross margin rate and the 120 basis point deleverage in SG&A.
We remain committed to a disciplined capital allocation strategy with our first priority being reinvestments back into the business to support the long term growth through the opening of new stores and our ONETractor initiatives. We remain on track to open about 80 new Tractor Supply stores, 20 new Petsense stores and the substantial completion of our new distribution center in Frankfort, New York.
We also are committed to creating lasting value for our shareholders through anticipated quarterly dividend and continued share repurchases. Over the last three years, we have made investments in our ONETractor strategy, complemented with investments across our supply chain that have been required to maintain our leading position in the farm and ranch sector and capitalize on the digitalization of retail. At the same time with increased labor hours and wage rates at both stores and distribution centers.
For 2018, we have been discipline to invest in the key strategic initiatives that we believe will drive our long-term performance. In the current operating environment, there are many variables that are impacting our business that are fluid and constantly changing. Based on what we know today, we continue to anticipate that our investment have plateaued and believe that 2018 is positioned to be the trough in our operating margin rate.
We will provide more details on our 2019 outlook when we have our year-end earnings conference call.
Now, I'll like to call -- turn the call back to Greg.
Gregory A. Sandfort -- Chief Executive Officer
Thank you, Kurt, and I'll now reiterate again, we really had a strong third quarter, we're on track for really solid year-end. We have a unique and differentiated model that position us, all for the future. I again want to thank more than 29,000 team members across the company that allowed us to deliver a great quarter and I appreciate their hard work. And I know that they are providing legendary customer service every day to our Out Here lifestyle customers.
With that Mary Winn, we would like to open the lines for questions.
Mary Winn Pilkington -- Vice President of Investor Relations and Public Relations
Great. Thank you. David(ph), we'll move to our first question.
Questions and Answers:
Operator
Thank you. The question-and-answer session will be conducted electronically. (Operator Instructions). And we'll take our first question from Matt Fassler with Goldman Sachs.
Matthew Fassler -- Goldman Sachs -- Analyst
Thank you so much and good morning everybody.
Gregory A. Sandfort -- Chief Executive Officer
Good morning, Matt.
Steve K. Barbarick -- President and Chief Operating Officer
Good morning.
Matthew Fassler -- Goldman Sachs -- Analyst
My primary question relates to the sizing of incentive compensation. How significant of a driver of the bump this was in Q3, and if you could just remind us what role that plays in the Q4 expense outlook year-on-year?
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Sure, Matt, this is Kurt. In regard to incentive compensation, the important thing is that for the third quarter in particular, it's really about a comparison to prior year. The comparison is meaningful. For the past two years performance was below plan driving normal -- below normal incentive compensation expense and the current year as you know and the quarter performance was strong and more normalized. So, we're excited about the strong performance that does drive incentive compensation. And the incentive compensation was a significant part of the SG&A deleverage, of that incentive compensation for the third quarter itself with approximately 40 basis point year-over-year comparison. And with that you can see strong SG&A deleverage in the third quarter, ex-incentive compensation.
For the fourth quarter, the -- only -- the only variable differences as we called out last year in the fourth quarter with the performance, we had a strong SG&A performance there. So the compares are not as significant in Q4 as it is in Q3.
Matthew Fassler -- Goldman Sachs -- Analyst
And I guess, with the follow-up will be since you said that the Delta is frankly more about what happened last year than what happened this year. Would you say that your incentive, as we think about next year really. Would you say that your incentive comp levels in Q3 were sort of in line with what they would be in an average year or were they slightly elevated given the outstanding operating performance?
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Matt, we had a good solid performance. We're excited about the ability to incentivize our team members with that performance. It's normalize to slightly -- higher than normalized performance in Q3.
Matthew Fassler -- Goldman Sachs -- Analyst
Thank you for the clarity. I appreciate it.
Operator
And next, we'll go to Simeon Gutman with Morgan Stanley.
Simeon Gutman -- Morgan Stanley -- Analyst
Thanks. Good morning. Good quarter guys. I had a question, sort of -- welcome. Following up on 2019 and I respect it doesn't sound like we're going to get a lot, but sort of pick-your brain on one idea of it. So, if comps next year continue their strength, let's say they're 4% or better. Do you spend into that or do you allow your margin to float up a little more or quicker than you planned within the context of the 9% to 9.4%(ph) that you outlined at last year's meeting?
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Yes, Simeon. This is Kurt. I won't go into 2019 specifics beyond what we've given to. What our strategy is, as we're going to continue the plan of executing on ONEtractor, investing in our stores and we're going to put a plan together that is consistent and if we drive comp sales higher than our stated near-term targets of 3% plus then that drops to additional leverage and operating margin.
Simeon Gutman -- Morgan Stanley -- Analyst
Okay. And my follow-up is on inflation and tariffs, which Greg mentioned. So you've had a little bit of inflation in the last couple of quarters, albeit it was following some deflation. Is there any hint about the elasticity, specifically looking at unit demand. Is there any change that you can either get a glimpse of either what more inflation does or maybe what some of the tariff could do to elasticity?
Steve K. Barbarick -- President and Chief Operating Officer
Simeon, this is Steve. What I can tell you is that we're very well positioned here I believe, a couple of things. First and foremost Greg mentioned that if you look at the overall model itself, our key business over time actually benefited us and I would also say and more specific to your question we tend to be a needs based retailer. You've heard us talk in the past about pricing tools that we've invested in and those pricing tools will help us as we move forward. Test elasticity across the country in the zones that we manage. So, I think we're well positioned there.
Simeon Gutman -- Morgan Stanley -- Analyst
Thanks.
Operator
And next we'll go to Steven Forbes with Guggenheim Securities.
Steven Forbes -- Guggenheim Securities -- Analyst
Good morning. I wanted to start with Neighbor's Club. I think you mentioned for the second quarter well here the shopping trends right three to four times more than the average customer, but any insight into the spending habits, average basket size, category penetration really did any additional color you can provide on the Neighbor's Club member?
Steve K. Barbarick -- President and Chief Operating Officer
Yes, Steve. This is Steve Barbarick. Glad to do it. Just to start with, Greg mentioned that we've got about 10 million members or we'll have by the end of the year and these are some of our most important members and we can tell not only because of the -- how often they're shopping in terms of frequency, but also what they spend. They tend to spend about 10% more on any given visit than a regular customer would and because they shop more often, our ability to communicate, personalize those communications to them based on what they are actually buying that allows us to up-sell cross-sell and even convert them into our exclusive brands, is really a great value to us. So we're still pulling a part of lot of the data, it's incredibly rich right now and now it's about the quality and how we're using it.
Steven Forbes -- Guggenheim Securities -- Analyst
And then just maybe a follow up on the other strategic initiatives you talked about, stockyard and mobile kiosks, right. I think you mentioned about (inaudible) of the chain, we'll have the stockyard in 20% to 25% we'll have mobile POS -- mobile POS. What's the plan today as you think about the rest of the chain for both those initiatives?
Steve K. Barbarick -- President and Chief Operating Officer
Yes. Well first off we're seeing some -- some great signs from both and it's been a methodical rollout. As you know we talked about being a test and learn company. We learned a lot as we've implemented both of these two devices in our stores. As we move forward, we believe that we'll continue to populate our store count with both devices themselves. We've laid out the plan and you will see it rapidly expand both the kiosk as well as mobile point of sale as we get into '19.
Steven Forbes -- Guggenheim Securities -- Analyst
Thanks, Steve. Take care.
Steve K. Barbarick -- President and Chief Operating Officer
Thank you.
Operator
(Operator Instructions) Next we'll go to Christopher Horvers with JP Morgan.
Christopher Horvers -- J.P. Morgan -- Analyst
Thanks. Good morning everybody. Can you talk a little bit about how you -- can you talk a little bit about through the hurricane comparison year-of-year. How you think about and sort of how much of that headwind was on a net basis considering what rolled through this year? Obviously, less geographic exposure? And then also on the seasonal side, the extended seasonal period last year that seemed to replay this year and it seems like you're really ready for that on the OPE (ph)(14:48) side. So can you talk about how, perhaps the seasonal benefit was compared to last year as well?
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Sure, Chris. This is Kurt. I'll start with the first question on hurricane and I'll pass the second part of that over to Steve. I'll be -- the hurricanes as you recall and stated earlier that we had Hurricane Florence this year, but cycling up against two hurricanes last year. Hurricane Florence had a modest benefit to the top line. Drove approximately about 40 basis points of benefit on the top line, but that's cycling those two hurricanes last year that we called out at about 120 basis point. So while we were able to capture sales and Florence was part of our benefit on the top line this year. When we looked at all the compares in Q3, the actual emergency response was about 80 basis points drag in comparison to Q3 of last year.
Steve K. Barbarick -- President and Chief Operating Officer
And I'll take the second question here on the extended selling season. You know, I don't know how much of that was the season and how much of that was some of the work that we did that actually extended that season itself. I will tell you our supply chain team looked at what we did last year and as we become more national in scale, we're seeing a little more benefit maybe from the southern stores and the length of season that they've had. So when you look at the total comp of the 5.1(ph) that we ran for the quarter, it wasn't a material impact just because it's a small portion of our total business as we move into the quarter, but we certainly were able to comp that extended selling season from a year ago.
Christopher Horvers -- J.P. Morgan -- Analyst
Understood. And then as a related follow-up, as you look at the fourth quarter, you didn't raise the comp outlook. It looks like and implied about a two handle comp. Your comparison get a lot easier, you don't have the hurricane comparison; the seasonal comparison and clearly it's been cold in October here. So can you talk about your thoughts around the fourth quarter and perhaps not taking it up? And how you're feeling about the season so far?
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Sure Chris, this is Kurt. Here's how I look at it. First, you can see from our raised guidance that there is strong momentum in the business. We're going up against a solid 4% plus comp last-year and fourth quarter. And with that said, there's a lot of meaningful portion of the quarter still ahead of us and we're going up against December, which had a real strong benefit from the cold snap. And as a reminder, December is a real strong portion of the quarter. So to give clarification, the start of the quarter has been considered and factored into our guidance.
Christopher Horvers -- J.P. Morgan -- Analyst
Understood. Thanks very much.
Operator
Okay. And next we'll go to Michael Lasser with UBS.
Michael Lasser -- UBS -- Analyst
Good morning, thanks a lot for taking my question. Greg, you spoke about your thoughts on the tariff in general terms. But can you quantify the percentage of your sales that you import from China?
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Michael, we can quantify what we bring in on a direct basis. We said for a long time about 10% of our overall mix of products comes from outside the country. High percentage of that mix comes from China, but the part that is difficult to quantify and we're now starting to see the impacts of it, is the indirect things, the componentry parts that are going into US make products or US assembled products; and the teams done a great job of quantifying and putting together a plan not only to deal with what we've got coming on a direct basis, but what we're saying as I'll call it artificial inflation, OK, on the products that are being tariffed, that are componentry driven for driving costs up in some other category. So, yes, we understand it. We got our hands around. We got a great plan behind it, and we'll execute to that.
Michael Lasser -- UBS -- Analyst
And is it your expectation that you'll be able to pass along most of the pressure that you're going to see directly and indirectly through price increases and Kurt, when you talk about this year(ph) being trough in the operating margin. Does that assume that the 25% tariff does not go through, would that cost incremental pressure on your operating margin next year? Thank you.
Gregory A. Sandfort -- Chief Executive Officer
Well, I'll start and let Steve and Kurt come in here. We baked into the plans, the expectation the tariffs are going to move to 25%. I'll also tell you that you just can't artificially raise price. There will be some consumer, we think push-back potentially in some categories. So we're working diligently with our manufacturing base to look for cost reductions from them. We've also brought some push some goods in forward to get ahead of some of that tariff impact. And then there will be a combination of some price increases in certain categories that's just going to be unavoidable. But we are going to do all we can to keep the impact to our customers at a minimum.
Steve K. Barbarick -- President and Chief Operating Officer
Yes, one of the thing I would mention on that Michael, its Steve. Is that unlike a lot of other retailers out there, we're well positioned being a needs based organization. When you need fencing to contain an animal, you're going to buy fencing, there's really not many other ways around it. So you know when you look at our model or box and our product type, we're less discretionary than many others and I think that really bodes well for us.
The second factor is our purchasing power. You know we are well positioned in our space to push back and to mitigate a lot of those costs coming through. And the last thing, I would tell you is, this is not everyone uses the same pricing tools that we've got. And so we are able to really manage elasticity, probably as well as anyone in our space.
Michael Lasser -- UBS -- Analyst
Thank you.
Operator
And next we'll go to Chuck Grom with Gordon Haskett.
Andrew Minora -- Gordon Haskett -- Analyst
Hey, good morning guys. How are you? It's Andrew Minora on for Chuck.
Steve K. Barbarick -- President and Chief Operating Officer
Good morning. Hey Chuck.
Andrew Minora -- Gordon Haskett -- Analyst
I was wondering, first you give us a little more detail on the cadence in the quarter. I know you said all three-months were positive, but if you give us any sense how that trended throughout the quarter?
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Sure. Chuck, this is Kurt. All three-months were strong. The cadence was pretty tight and what we expected to see was September had the toughest compares going up against a couple of hurricanes. And so when we saw any variation may have been in September, were there was the toughest compare, but very excited about how it started out and how we're able to compare that toughest month of September against the Hurricanes.
Andrew Minora -- Gordon Haskett -- Analyst
Okay. Great, thanks. And then just one quick follow-up. I know you guys talked about carrier rates in the quarter; would you be able to quantify the increase share of unit care rates and if you can, like what's your expectation for these in the fourth quarter and then '19 to get worst, stay the same, just any color around that would be helpful?
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Sure, Chuck. This is Kurt. As been mentioned its part of the industry average and well documented, and we're seeing similar things. Well the fuel prices are up year-over-year, similar like they were in second quarter about 20% plus on fuel cost. The carrier rates have been averaging year-over-year in the teens and we saw that in second quarter again in the third quarter. We believe we'll see persistence on that into the fourth quarter. And then just looking ahead while we believe transportation cost pressures do continue, when you see where it began to really increase in the beginning of 2018, the compares get a little bit easier. So, we believe that year-over-year impact starts to moderate.
But the key is what we're doing to take action on that, and the efforts that Tractor Supply has in regards to mitigating any cost increases on that. And that we're doing a few things, right now today and laying the foundation that we believe really help with the impact in 2019 and we're manager with our vendors and our carriers the ordering time-frames to avoid spot rates. That's been effective that we've seen our usage of spot go down compared to some of the peaks in the first half of the year. And we're leveraging our strategic sourcing group to reduce stem miles.
And part of our profit improvement initiative that we mentioned for this year to lay the foundation, we're addressing also the utilization of trucks onto a greater level and working on our carrier rates. There are some great momentum on that. We believe that will help us going into 2019.
Andrew Minora -- Gordon Haskett -- Analyst
It's really helpful. Thanks a lot. Have a great day, guys.
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Thanks.
Steve K. Barbarick -- President and Chief Operating Officer
Thank you.
Operator
Okay. And next we'll go to Elizabeth Suzuki with Bank of America Merrill Lynch.
Elizabeth Suzuki -- Bank of America Merrill Lynch -- Analyst
Thanks guys. Is there any color you can give on the performance of Petsense stores year-to-date. I know you mentioned that comps are positive and that you added seven new stores in the quarter, but any other details you can provide about the performance of those stores?
Gregory A. Sandfort -- Chief Executive Officer
This is Greg. Here's what I'll tell you about Petsense. We're pleased with the overall performance it was very positive. We have -- we'll have 180 stores by year-end. As you know we're going through a lot of back-house integration right now, that won't be completed until about the mid of 2019 and that's giving them the capability to manage and operate their business very similar to the way you do here at Tractor Supply. As you probably recall, they were a private company that was, that run little bit more entrepreneurial and we kind of bought them into the way of thinking about how, if they're going to someday be a 500 to 800 to a 1,000 store chain, they needed to have the capabilities of a Tractor Supply and its a back-house for them. So we're very pleased with how that integration is going. We're also testing several new store formats within Petsense.
New color palette, new decor, new layouts and so far the few that we've got up are very pleased with those performances. And we're also doing some other things within the mix of product, the differentiation of products is important. Just as Steve mentioned about, what we've done within the categories of Tractor, we've the same opportunities in Petsence and we launched True Source about a year ago. True Source is becoming a major force inside the Petsence brand. And then what our believe is, so this is still going to be a growth vehicle for us as a company, in both that rural and ex-suburban committee over the next five to seven years. But very pleased with the performance and more to be shared as we get largest store base out there.
Elizabeth Suzuki -- Bank of America Merrill Lynch -- Analyst
Great. And is the eCommerce division there growing kind of at a similar pace to the Tractor Supply eCommerce?
Gregory A. Sandfort -- Chief Executive Officer
It is not. It is a very simple straightforward format. We have not converted over to the tractor platform just yet, that will be in '19. We're today using a third party format through the distributor, another major distributors, but that also will be an opportunity going forward. But to be very honest, there hasn't been a tremendous amount of eCommerce business being generated from the Petsence location. It's a very convenient one-stop shop, it's a high service location, so, you know, the food side of it could accelerated once we get the net platform in place, but I think it's more of a store where people like to visit, they come there with their pets, grooming is a big component and adoption and so on. So it's a little bit different format than just selling product online. This is really more of an experience store, just like Tractor.
Elizabeth Suzuki -- Bank of America Merrill Lynch -- Analyst
Got it. Thanks very much.
Operator
And next we'll go to Scot Ciccarelli with RBC Capital Markets.
Scot Ciccarelli -- RBC Capital Markets -- Analyst
Good morning guys.
Steve K. Barbarick -- President and Chief Operating Officer
Good morning.
Scot Ciccarelli -- RBC Capital Markets -- Analyst
I was wondering if you might be able to -- hi. I was wondering if you might be able to dig in a little bit more on the increase in average ticket that you guys had. Specifically, can you quantify what the impact has been from your deferred financing program on average ticket?
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Sure, Scot. This is Kurt. What I can tell you is that our big ticket was a contributor to the average ticket increase. We're very pleased with the performance on big ticket. Big ticket was slightly above chain average growth and it drove about 40 basis points of the overall comp ticket growth. And we do see a good correlation between the customers' acceptance and use of the new extended financing on big-ticket items. So trying to be able to exactly connect on average ticket and big-ticket items. So trying to be able to exactly connect on average ticket and big-ticket to the new credit card is difficult, but we can say that we're pleased with the results and there's a strong correlation to growth in big ticket as well as growth in the private-label credit card program.
Scot Ciccarelli -- RBC Capital Markets -- Analyst
Okay. That's helpful. And I guess kind of related to that, what has been -- I mean, the first thing you cited in terms of average ticket was number of items in the basket. Just kind of generically kind of what are the top two or three items that you're doing to drive the items in the basket? Because obviously, there has been a pretty big inflection in the average ticket performance in the last two quarters?
Steve K. Barbarick -- President and Chief Operating Officer
Scot, this is Steve. Here's what I would tell you. There has been a concerted effort here to work on average ticket. Our store teams have put together some contests, and it's all about add-on selling. It's interesting, when you hire your customer, you're not hiring professional salespeople. You're hiring people just like yourself, quite frankly, they're customers. And by giving them confidence that they can recommend products to customers, that goes a long way. And so we're seeing, from a store operations side, some benefit in adding more to the basket.
And another thing we implemented on the technology side, we haven't talked much about this, is multiples. We're now able to enforce multiple purchasing and during the quarter in our Center Court Events, we had a Buy More and Save event. And it's where you come in and you buy three-four or four-four. And now that we're able to enforce that, we're finding that people are taking full advantage of that opportunity. And between that and some other things that we're doing internally, we're really seeing the items per transaction move up.
Scot Ciccarelli -- RBC Capital Markets -- Analyst
Very helpful. Thanks Guys.
Steve K. Barbarick -- President and Chief Operating Officer
Thank you.
Operator
And next, will go to Zach Fadem with Wells Fargo.
Zachary Fadem -- Wells Fargo -- Analyst
Good morning. Appreciate all --
Gregory A. Sandfort -- Chief Executive Officer
Good morning.
Zachary Fadem -- Wells Fargo -- Analyst
-- the incremental color on the Neighbor's Club, but is there any way to isolate what the impact of the program has contributed to comps in the quarter in year and at this point with nearly 10 million members, what percent of your sales would you say are being derived from club members today versus the potential ahead?
Steve K. Barbarick -- President and Chief Operating Officer
Yes, well, this is Steve. And we've done some work. First off, the whole collection of all the efforts we're putting forth, whether it be the investments we've made, the initiatives, some of the things I just talked to Scot about, they all add up to the 5.1% comp. And we're not really breaking and isolating all those apart. I will tell you that we do see continued momentum in the Neighbor's Club program. It's still in the very early stages of what the opportunity is in front of us, to be quite frank with you. And we haven't quantified the specifics relative to the actual incrementality of all the communication that we've been sending out. We are seeing more per visit with these customers. We are seeing more frequency from these customers. So, we know that there is a benefit there.
And then, the second portion of your question had to do with the percent of sales. What I can tell you, that percent is growing. We have not communicated what that looks like publicly at this point as it continues to scale, but with 10 million members, you can imagine, it's probably a pretty good percentage of our business and I suspect in the future, we'll have more dialogue around what that might look like.
Zachary Fadem -- Wells Fargo -- Analyst
Got it. Thanks, that's helpful. And just quickly on your online orders. Any call outs in terms of basket size or customer frequency compared to in-store orders?
Steve K. Barbarick -- President and Chief Operating Officer
Sure. This is Steve again. I will tell you our online orders are typically significantly higher than any given transaction that takes place in our store. Greg mentioned earlier that about 70% to 75% of those orders are picked up in-store and with about a 20% attachment rate. So, we see a real benefit of giving that customer an opportunity from a convenience standpoint to go online, buy, pick up in store, have shipped to store, or ship to home.
Just a couple of quick things I would note on that. We're really excited about the fact that our web visits are up about 30% year-over-year. Unique visits are up double digits, and our store locator -- and this is the one that I always go back to and why it's so critically important to have the website that we have in the traffic. Our store locator hits were up 50% year-over-year. And what that tells me is there's a lot of customers who may have never gone to a Tractor Supply Company store before, but may have done some research and said, you know what? I'm going to check it out. They start with the website, and they migrate to the store. And so, we're seeing a lot of momentum here.
Zachary Fadem -- Wells Fargo -- Analyst
Thanks, Steve. Appreciate it. Thanks, guys. Appreciate it.
Steve K. Barbarick -- President and Chief Operating Officer
Thank you.
Operator
And next, we'll go to Peter Keith with Piper Jaffray.
Peter Keith -- Piper Jaffray -- Analyst
Thanks. Good morning. Great quarter guys. I wanted to dig --
Gregory A. Sandfort -- Chief Executive Officer
Thank you, Peter.
Peter Keith -- Piper Jaffray -- Analyst
-- dig into the inflation trend a little bit. It's continued to accelerate here with Q3 and hearing in the channel that some of your large animal feed branded suppliers are now pushing through price increases. I guess, could you confirm that and how should we think about the inflation trend looking forward in terms of continued acceleration?
Steve K. Barbarick -- President and Chief Operating Officer
Well, I'll start, this is Steve. I don't know if we get into specifics about individual categories or vendors. I will tell you that Tractor Supply has significant purchasing power. So maybe what our competitors are saying is one thing, I'm not going to necessarily suggest that we follow those same trends. In terms of inflation in general, I would tell you that a lot of inflation rises and falls based on commodity prices which are fairly easy to track. We track those on a regular basis and work with our suppliers based on the trends that we're seeing. So, I think it's a better gauge probably to look at the quantifiable data rather than the subjective.
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Peter, this is Kurt. I'll follow up with that on your -- second part of that question. We've seen the inflation rise slightly, it was about a 75 basis point impact in Q2 to about a 90 basis point in Q3. We do expect inflation at this point to continue, perhaps, somewhere around those ranges into Q4. As Steve mentioned, principally in the commodities, looking out, this is very fluid. It's hard to predict. You may start to see some inflation beyond just the commodities as the macro cost pressures start to put emphasis across other categories of it. But we'll continue to balance, keeping competitive pricing for our customers as well as managing the margins for our investors. And we've been dealing with inflation and deflation and we'll continue to manage pricing and margins to be rather consistent.
Peter Keith -- Piper Jaffray -- Analyst
Okay. That's helpful. I'll stick to Mary Winn's rule, and thank you very much.
Gregory A. Sandfort -- Chief Executive Officer
We appreciate that.
Mary Winn Pilkington -- Vice President of Investor Relations and Public Relations
(inaudible) Peter.
Operator
And next, we'll go to Peter Benedict with Baird.
Mary Winn Pilkington -- Vice President of Investor Relations and Public Relations
Peter, are you there?
Peter Benedict -- Robert W. Baird & Co Inc. -- Analyst
Hi, can you hear me?
Gregory A. Sandfort -- Chief Executive Officer
Yeah, go ahead.
Peter Benedict -- Robert W. Baird & Co Inc. -- Analyst
Sorry, about that. Just a question around labor management and the opportunities you guys have to use systems or technology to be a bit more efficient, whether that be in the stores or in the distribution centers? That's my first question.
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Peter, this is Kurt. We feel good about where we're positioned on labor. I mean, this is certainly a challenging one for the entire environment. But specific to Tractor Supply, we feel good. And I'll mention a few things that we're doing with that. Like great retailers, in a situation like this on labor, you focus not only on managing your wages specific to the market, but you focus on productivity.
And we're driving change in our profit improvement initiatives to help offset wage pressures. You've heard us talk about investment in labor hours and wages in the past couple of years. Our focus going forward is laying the foundation for the productivity. And that's a key part of our profit improvement initiative, focusing on that.
We'll be utilizing the labor scheduling and task management as well as initiatives that were actually in certain test stores today, testing and adding science into taking work out of certain task functions so that our team members are more focused on serving customers. We believe the combination of those, all participate in helping us being able to offset challenging labor pressures.
Peter Benedict -- Robert W. Baird & Co Inc. -- Analyst
Okay. That's helpful. Then maybe one for Steve. Just an update on kind of the private brand efforts, where you see the most opportunity for new categories or products to get some private label, or private brand exposure and then also maybe line extensions? So just your latest thoughts around that, Steve. Thanks.
Steven Forbes -- Guggenheim Securities -- Analyst
Yes. Well, that's one of our key strategic go-gets on the merchandising front. And I will tell you the team's made some great progress. We've seen ourselves expand in a couple of different lines, including the 4health line. We've recently expanded the Retriever line to a Mossy Oak look, and we think that there's more upside across the entire four walls of the store, to be quite frank with you.
I think the bigger challenge that we've got is not just expanding the brands and adding new ones, but marketing them. Now, that's something the team's doing really a lot of right now behind the scenes. And I would tell you, this is where the digitization of our business can really take hold. So very cost effectively, we can build out small vignettes and videos, get them out to our consumer using the social media platforms that we have in the engagement with our customer. And I would tell you, Peter, that we probably have more opportunity in marketing what we have than just expanding more of the brands out at this point.
Peter Benedict -- Robert W. Baird & Co Inc. -- Analyst
Okay. Great, that's helpful. Thanks, guys.
Steve K. Barbarick -- President and Chief Operating Officer
Thanks, Peter.
Gregory A. Sandfort -- Chief Executive Officer
Thanks, Peter.
Mary Winn Pilkington -- Vice President of Investor Relations and Public Relations
David, I think we've got time --
Operator
And we have time for --
Mary Winn Pilkington -- Vice President of Investor Relations and Public Relations
-- for one more call.
Operator
We have time for one more question. Next, we'll go to Brian Nagel with Oppenheimer.
Brian Nagel -- Oppenheimer -- Analyst
Hi. Good morning. Thanks for slipping me in.
Gregory A. Sandfort -- Chief Executive Officer
Good morning, Brian.
Brian Nagel -- Oppenheimer -- Analyst
Nice quarter.
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Thank you.
Brian Nagel -- Oppenheimer -- Analyst
Since we're at the end of the call, I'll keep it pretty quick. But just with regard to weather, I think, Greg or Steve, you commented when talking about the Q3 period that you benefited from, I guess, it was an elongated summer season. But how should we think about the trade-off between that benefit and then what was likely a slower start to the cool temperatures later in the quarter? And then, at least it seems here, I mean things have -- now things have gotten more seasonally cooled down early in the fourth quarter. I mean, we could just kind of think about how that dynamic -- how it impacted Q3 and how should we think about it in Q4?
Steve K. Barbarick -- President and Chief Operating Officer
Brian, this is Steve. Here's what I would tell you. You're looking at the tale of both sides. So when I say that, what I mean is that the spring, summer at the very end of the quarter makes up a very small percentage of the total. And the cold winter at the very beginning of the fourth quarter makes up a very small percentage of the overall quarter in fourth quarter. So, if you really bookmark those two, you're not looking at a tremendous amount of material impact. That's how I would phrase that.
Brian Nagel -- Oppenheimer -- Analyst
Okay. That's fair. I appreciate it. Again, thanks for the nice quarter.
Steve K. Barbarick -- President and Chief Operating Officer
Thank you.
Gregory A. Sandfort -- Chief Executive Officer
Thanks, Brian.
Mary Winn Pilkington -- Vice President of Investor Relations and Public Relations
That will wrap up our call. We really appreciate you joining us today. We look forward to having you join us on our next quarterly earnings call in January of 2019. As I mentioned at the start of the call, please mark your calendars for our Investment Community Day to be held May 14 and 15 in Nashville. We will be sending out more details in the coming weeks. Please feel free to reach out to me with any questions, and we thank you for your interest in Tractor Supply.
Operator
And that does conclude today's conference. Thank you for your participation. You may now disconnect.
Duration: 61 minutes
Call participants:
Mary Winn Pilkington -- Vice President of Investor Relations and Public Relations
Gregory A. Sandfort -- Chief Executive Officer
Steve K. Barbarick -- President and Chief Operating Officer
Kurt D. Barton -- Senior Vice President, Chief Financial Officer and Treasurer
Matthew Fassler -- Goldman Sachs -- Analyst
Simeon Gutman -- Morgan Stanley -- Analyst
Steven Forbes -- Guggenheim Securities -- Analyst
Christopher Horvers -- J.P. Morgan -- Analyst
Michael Lasser -- UBS -- Analyst
Andrew Minora -- Gordon Haskett -- Analyst
Elizabeth Suzuki -- Bank of America Merrill Lynch -- Analyst
Scot Ciccarelli -- RBC Capital Markets -- Analyst
Zachary Fadem -- Wells Fargo -- Analyst
Peter Keith -- Piper Jaffray -- Analyst
Peter Benedict -- Robert W. Baird & Co Inc. -- Analyst
Brian Nagel -- Oppenheimer -- Analyst
Transcript powered by AlphaStreet
This article is a transcript of this conference call produced for The Motley Fool. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript. As with all our articles, The Motley Fool does not assume any responsibility for your use of this content, and we strongly encourage you to do your own research, including listening to the call yourself and reading the company's SEC filings. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability.
