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Meritage Homes Corp (MTH 3.23%)
Q4Â 2019 Earnings Call
Jan 30, 2020, 9:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning and welcome to the Meritage Homes Fourth Quarter 2019 Analyst Call. [Operator Instructions] After today's presentation, there'll be an opportunity to ask questions. [Operator Instructions]
I would now like to turn the conference over to Brent Anderson, VP of Investor Relations. Please go ahead.
Brent A. Anderson -- Vice President, Investor Relations
Thank you, Brandon. Good morning, everyone. Welcome to our analyst call to discuss our fourth quarter and 2019 full year results. We issued our press release yesterday after the market closed and you can find it on our website at investors.meritagehomes.com, or by selecting the Investor Relations link at the bottom of our homepage.
I'll refer you to Slide 2 in the deck and remind you that our statements during this call, as well as our press release and slides contain forward-looking statements, including projections for the full year and first quarter 2020 operating metrics such as home closings, closing revenue and margins as well as overhead and earnings per share in addition to expectations about market trends. Those, and any other projections represent the current opinions of management, which are subject to change at any time, and we assume no obligation to update them.
Any forward-looking statements are inherently uncertain. Our actual results may materially differ from expectations due to a wide variety of risk factors, which we have identified and listed on this slide, as well as in our press release and most recent filings with the Securities and Exchange Commission, specifically our annual report on Form 10-K and subsequent 10-Q's which contain a more detailed discussion of those risks. We've also provided a reconciliation of certain non-GAAP financial measures referred to in our press release, as compared to their closest related GAAP measures.
With me today to discuss the results of our quarter and year are Steve Hilton, Chairman and CEO of Meritage Homes; Hilla Sferruzza, Executive VP and CFO; and Phillippe Lord, Executive VP and Chief Operating Officer of Meritage. We expect to conclude this call within about an hour and a replay will be available on our website approximately an hour after we conclude the call, and it will remain active through February 13.
I'll now turn the call over to Mr. Hilton to review the results. Steve?
Steven J. Hilton -- Chief Executive Officer
Thank you, Brent. I'd like to welcome everyone participating on our call today and I'll begin on Slide 4. In 2016, we reduced our strategic plan centered around shifting our product focus to meet the growing demand for more affordable homes, which was and remains the largest part of the housing market. We ushered in our LiVE.NOW. homes for the value-conscious entry-level buyer and decided to concentrate the rest of our business around first move-up buyers, transitioning out to higher-end to move up in luxury home market. We undertook a complete -- a companywide effort to streamline our business to support that strategy with the ultimate goals of improving our operating efficiency and driving growth and profitability. We have been effectively executing that strategy over the last three years, as demonstrated by the results we've delivered.
We've improved significantly each year, the impact was fully visible in our 2019 results. Building on our success, we believe we can continue to grow and improve, and we've set a path to achieve that growth and enhance our profitability. 2019 was a good year for homebuilders in general and for Meritage in particular. After an initial slow start demand picked up quickly and was strong through the end of the year, as housing fundamentals continue to improve. We gained momentum across many operating measures as the year progressed.
Our year-over-year comps improved each quarter of 2019 over 2018 for orders closings and backlog growth both in units and total dollar value. That growth was driven by higher absorptions, which were up 19%, 27%, and 37% year-over-year from the second through the fourth quarter, respectively. We attribute that mainly to our expanding position in the entry-level and first move-up markets. We have the right product at the right price in the right locations, which is the basic recipe for success as a homebuilder.
In addition to volume and revenue growth, our home closing gross margins improved in 2019, both sequentially by quarter, and year-over-year compared to 2018 due to efficiencies and purposing of production, as well as lower price incentives. For the last two quarters, our home closing gross margin has been 19.8%, very close to our 20% target level. We're earning better margins on both our entry-level LiVE.NOW. homes and our first move-up homes with the success of Studio M.
Our SG&A leverage also improved through the year, as a result of both volume growth and the efficiency we've gained by simplifying and streamlining our processes. Those improvements drove significant growth year-over-year in our pre-tax margins, net earnings and diluted EPS for the fourth quarter and full year 2019, even before the tax savings we recognized in the fourth quarter from energy tax credits after they were officially renewed last year and retroactive to 2018. Our book value increased to nearly $52 per share as of the year end 2019 and we retired $300 million of debt in the fourth quarter using positive cash flow from operations, ending the year with over $300 million in cash and a net debt to capital ratio of just over 26%, the lowest it's ever been for the company.
Turning to Slide 6. When we reported our results last quarter, we said that our biggest challenge was keeping up with the accelerated pace of sales, which was resulting in the early close out of many communities and that we were saying a goal to get to 300 communities by the end of 2021. I'm happy to report, we've made significant progress toward that goal. We've reaccelerated our acquisitions of new lots and communities to rebuild our pipeline after pulling back on the reins in 2018 and early 2019 after the market slowed.
And in just the last three quarters, we put approximately 16,400 lots under control, bringing our total for the year to more than 18,000 new lots added for approximately 140 new communities and 85% of those were for LiVE.NOW. products. That compares to about 10,000 lots put under control in 2018. It fulfilled our 2020 plans and put us well our way to meeting our 2021 goal. I commend our entire Meritage team for making that happen, and we're excited about the opportunity it presents for us and for our shareholders.
I'll now turn it over to Phillippe to discuss some highlights of our sales trends. Phillippe?
Phillippe Lord -- Executive Vice President and Chief Operating Officer
Thank you, Steve. Slide 7. Our orders for the fourth quarter were up 27% year-over-year, which pushed our full year order growth to 19% over 2018, despite a small decrease in community count. We delivered a 72% year-over-year order growth in the entry-level market with our LiVE.NOW. homes. They made up 55% of our orders for the fourth quarter of 2019, up from 40% in last year's fourth quarter and 54% in this year's third quarter and ahead of where we thought we'd be a year ago. 47% of our communities at quarter end were entry-level compared to 33% of total communities a year ago.
While year-over-year comparisons to the fourth quarter of 2018 were easier than the first-three quarters, the success of our entry-level LiVE.NOW. homes clearly exceeds the broader market in terms of year-over-year absorption growth. In addition to the success of our entry-level product, the design collections we're offering and to simplify process of personalizing your home in our new Studio Ms has been very well received. If you attended our Analyst Day in November, you heard that directly from homebuyers, realtors, and our own sales associates. Looking at our fourth quarter orders, demand was strong across all three regions.
I'll provide additional local color, beginning with the West region on Slide 8. Our orders in the West region were up 38% over the fourth quarter of 2018, driven by a 38% increase in absorptions and relatively flat community count in total, with a 43% increase in total order value. While Arizona has been one of our strongest markets since we made the hard pivot to the entry-level, our California business is also starting to gain strength. And it feels like we may be turning the corner after a very difficult 2019. We've made this shift to entry-level in California over the last year and our results in the fourth quarter demonstrates the success we have had with it.
Our average community count grew 55% year-over-year in California, and we ended the year with 58% of California communities being entry-level compared to just 35% a year ago. Reflecting that shift, along with some improvement in the California housing market, our absorptions were up 37% for the state. The combination of higher absorptions and more communities resulted in a little over a doubling of orders in California with just a 6% decline in ASP.
Even though, we experienced the close out of several strong performing communities, Arizona, again, produced strongest absorptions across the company at an average of 10.4 orders per average community for the quarter, up 46% year-over-year. We grew orders 18% in units and 17% in total value. With the continued strength in the market, our ASP was flat compared to a year ago, even as our community mix in Arizona ended the year close to our target with 55% entry-level.
In Colorado, our absorptions were up 29% year-over-year to 7.5% for the fourth quarter, despite 5% fewer communities opened on average than a year ago. With affordability as the primary challenge in Denver, we have been acquiring more affordable duplex and townhome communities to replace higher-priced move-up communities. We ended the year with half our communities that are facing the entry-level market. Overall, the West was our best performing region again this quarter in terms of orders and closing growth over the fourth quarter of 2018.
Slide 9. Turning to the central region. Texas had a 46% increase in absorptions that was partially offset by a 19% decline in average communities. We've sold out a number of communities and are in the process of bringing more communities online over the next few quarters. At year end, 56% of our communities in Texas were entry-level. So despite a decline in community count, our orders were up 18% and order value was up 11% year-over-year for the fourth quarter. All four of our markets in Texas are doing well and have plenty of opportunities for future growth and market share expansion.
Slide 10. We are very pleased to see the continued improvement in our East region again during the fourth quarter. Year-over-year order growth in each region has been at about 20% for the last four quarters. Even with slightly fewer average active communities in the fourth quarter, the East region produced 25% order growth, due to a 29% increase in absorptions, our total order value was up 19% year-over-year. Approximately one-third of our East region communities are positioned for entry-level as of the year end 2019, and we are intently focused on getting our product mix to be more entry-level as we are in the other regions. That target mix shift represents a huge opportunity for the East region and Meritage over the next couple of years.
Within the region, North Carolina produced the largest year-over-year growth with a 39% increase in orders. This was a combination of a 33% increase in absorptions and 4% growth in average community count. Their absorptions of 8.8% for the quarter were the highest in the region. Florida generated 34% order growth with a 13% increase in average community count and 19% higher absorptions over the last year's fourth quarter. Florida has the greatest entry-level footprint in the East region at 40% as of December 31, 2019. Demand also improved in Georgia, where a 37% increase in absorptions for the quarter was more than offset an 18% decline in average communities for 13% order growth.
We've closed out some strong communities in South Carolina this year, which reduced our average community count by 21% compared to last year and our orders by 26%. We will be opening new LiVE.NOW. communities over the next several quarters that should increase our absorption pace as well as rebuild our community count to drive future growth in South Carolina. And lastly, Tennessee produced 37% order growth with a 53% increase in absorptions, partially offset by a decline in community count. We are set up to quickly rebuild community counts there with a number of new LiVE.NOW. communities.
Slide 11. We closed 13% more homes in the fourth quarter of 2019 than last year. With just 7% more orders in backlog as we entered the fourth quarter. As we've explained before, this is due to having more spec homes available for quick move in, which is a core tenet of our entry-level strategy. 61% of fourth quarter 2019 closings were from spec inventory compared to 56% a year ago. As a result, our backlog conversion rate increased to 80% in the fourth quarter this year compared to 76% last year.
Before we began our hard payments to the entry-level market, our conversion rates were in the low to mid-60% range. We ended the fourth quarter of 2019 with a little over 3,000 spec homes in inventory or an average of 12.4 per community, which compared to an average of 9.2 a year ago. Only 28% of those specs were completed as of December 31, 2019, compared to 32% in 2018. We continue to sell homes early in the construction process and monitor demand constantly so that we can pull back on starts and reduce our inventory relatively quickly, should we see a sharp downturn in the market, which we aren't currently anticipating.
I will now hand it over to Hilla to provide some additional analysis of our financial results. Hilla?
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
Thank you, Phillippe. I'll provide some more detail on our P&L results as well as land and operating metrics beginning on Slide 12. Our home closing gross margin for the fourth quarter of 2019 increased 80 bps over the fourth quarter of 2018 to 19.8%, including $3.1 million in inventory writedowns relating to assets that don't fit our current product strategy. Excluding similar charges in both years, our home closing gross margin was 20.1% for the fourth quarter of 2019, a 100 bps higher than the fourth quarter of 2018's gross margin net of impairment and right in line with our underwriting criteria. For the full year 2019, home closing gross margin improved 70 bps to 18.9% compared to 18.2% in 2018.
Our earnings from financial services unconsolidated were $3.7 million lower in the fourth quarter of 2019 compared to 2018. We changed our mortgage joint venture structure relating to customer incentive. The profit from those transactions are now included as part of our home closing revenue rather than being part of financial services profit, which resulted in about 30 bps of margin improvement in the fourth quarter of 2019 over 2018. This new structure will continue into 2020 and beyond.
SG&A expense of 10.1% were down 50 bps as a percentage of home closing revenue for the fourth quarter of 2019 compared to 2018, bringing our full year SG&A expense ratio in line with 2018, 10.9%. Higher broker commissions from incentive in late 2018 and early 2019, as well as severance payments and accelerated equity compensation cost of about $3.7 million earlier this year negatively impacted our full year SG&A leverage for 2019. Our total interest expense decreased in the fourth quarter of 2019 due to the early retirement of our 2020 notes in December. Prior to that early retirement, we capitalized nearly all interest incurred and had minimal interest expense for the fourth quarter of 2019.
Interest expense was $7.6 million higher in fiscal 2019 compared to 2018 with quicker inventory turns resulted in less interest capitalized to inventory this year. We announced last quarter that we expect to redeem our 300 million notes due in 2020 before the end of 2019, and we completed that repurchase in December, which included a $5.6 million loss on early extinguishment of debt, but will reduce our total interest incurred going forward. We do not expect to have any non-capitalized interest in 2020. Our pre-tax earnings for the fourth quarter of 2019 were 20% higher in the fourth quarter of 2018, while our net income increased 37% as we recognized a tax benefit of approximately $20 million in the fourth quarter of 2019 for energy tax credits and qualified homes that we closed over both 2018 and 2019.
Congress retroactively renewed and extended energy credits in December of 2019 through 2020 that reduced our tax rate to approximately 6% for the fourth quarter and 18% for the full year 2019 compared to 20% for full year 2018. We will continue to recognize these tax credits on a quarterly basis in 2020 and expect them to reduce our effective tax rate to about 22% for the year. As a reminder, in order to achieve such a high acceptance rate on our energy efficiency qualification, we incur additional costs in every health we build to provide a high-quality, energy-efficient home to all of our buyers. These costs allow us to earn the tax credit. Internally, we really view the credit as a direct offset to our cost of sales rather than a reduction in taxes.
Turning to a few highlights of our balance sheet and cash flow items on Slide 13. We spent approximately $245 million on land and development in this year's fourth quarter, putting over 6,800 lots under control for 46 new communities. That was about $50 million more than what we spent on land and development in last year's fourth quarter. As we've said, we've been purposefully reloading our pipeline for new communities to materially grow our orders and market share over the next several years.
We ended the fourth quarter of 2019 with a total lot supply of approximately 41,400 lots compared to approximately 34,600 lots at December 31, 2018, increasing our year supply of lots to approximately 4.5 years based on trailing 12 months closings. About 63% of total lot inventory was owned and 37% optioned at year end. We ended the year with $319 million in cash even after redeeming $300 million of debt, reducing our net debt to just $700 million from under -- from just under $1 billion at the end of 2018 and reducing our net debt to cap ratio to 26.2% at the end of 2019 from 36.7% at the end of last year.
We're planning for approximately $1 billion to $1.2 billion in land and development spending annually for the next couple of years, as we continue to purchase and develop land for community count growth. We're targeting community count of approximately 300 by year end 2021, and we should see meaningful growth in sales and closings from that increase. Even with this higher expected spending, we'll continue to manage our net debt to cap to -- in the 20s to 30% range, and expect our cash flow to be neutral to slightly positive this year, which we believe is appropriate for our current operating structure as opposed to the mid-40% that we targeted under our previous operations.
Slide 14. As we look forward, we're encouraged by the strength of the housing market and the results we've achieved with our shift toward more affordable homes and the operating efficiencies we're realizing. We expect our earnings growth to exceed our top line growth with the added benefit of improved gross margins and leverage from the operational efficiencies we have made and we will continue to refine. For the full year 2020, we are projecting 9,700 to 10,200 total home closing and ASPs in the $360,000 to $370,000 range with home closing gross margin in the mid-19s and the tax rate of approximately 22%. And for the first quarter of 2020, we're projecting 1,800 to 2,000 total home closings, ASPs of approximately $380,000 to $390,000 and home closing gross margin in the mid-18s.
With that, I'll turn it back over to Steve. Steve?
Steven J. Hilton -- Chief Executive Officer
Thank you, Hilla. Our performance is the direct result of our strategy and focus entirely on the entry level and first move-up markets, which are the strongest areas of demand across our footprint. We are not only providing buyers what they want in terms of affordable, high quality homes, we're building, selling and delivering those homes efficiently and cost effectively by simplifying and streamlining our operations. Our strategy is always to grow at a faster pace in the market and taking market share, while improving our margins and operating leverage to deliver better earnings and growth, and grow our shareholder equity. We've been generating positive cash flow and have strengthened our balance sheet while providing sufficient capital to reinvest in future growth.
I'm proud of our entire Meritage team for putting our customers first and working hard every day to make the company successful. The outlook is positive for housing demand based on employment and income levels, low inflation and interest rates and solid consumer confidence. The demand is especially good for homes that deliver great value at lower price points, which Meritage Homes do. With the investments we've made over the last several quarters and have committed to continue in order to expand our pipeline for community count growth over the next couple of years. We are positioned to deliver strong volume growth as those communities open anticipating that recent demand trends continue.
That concludes our prepared remarks for today. I'd like to thank you for your support to Meritage Homes. And we'll now take some questions. Operator?
Questions and Answers:
Operator
We will now begin the question-and-answer session. [Operator Instructions] Our first question comes from Michael Rehaut with JPMorgan. Please go ahead.
Elad Hillman -- JPMorgan -- Analyst
This is Elad on for Mike. Congrats on another impressive quarter. First, would you be able to share any monthly sales pace trends in the quarter and so far in January? And any early indications for the spring selling season?
Steven J. Hilton -- Chief Executive Officer
I can tell you that order growth in the fourth quarter was strong and steady throughout the quarter. December was stronger than traditionally, as December is seasonally slow month for sales. It was less seasonal this year, and it was a very strong bump. And I will tell you that January has been exceptionally strong, exceeding our internal expectations. But I'd also say we shouldn't get carried away because we have some challenging comps in February and March, particularly in March. But we're very encouraged by what we've seen so far in January, it's been a real strong month.
Elad Hillman -- JPMorgan -- Analyst
Great. That's helpful. And then also, are you still expecting 2020 community count to be roughly like flattish? And what's the potential for the community openings to be pulled forward before 2021? And then specifically, like how should we think about community count growth in 1Q?
Steven J. Hilton -- Chief Executive Officer
Community count growth would be flattish to slightly up this year. I know community count growth is important. It's something that everybody is focused on. But we don't see it as the end-all be-all. What really matters is absorptions. Our absorption increases have been very strong throughout 2019, and we expect them to continue to improve. Higher absorptions allow us to leverage our overhead, allows us to improve our return on invested capital. It has many advantages to the company, more than just growing community count.
That said, as we commented in our remarks earlier. We bought more than 18,000 lots last year. That's going to result in strong community count growth next year. Precisely what quarter that comes in, it's really too early to tell. We think it will be relatively-even throughout the year. But I'm not ready. So a lot of things have to fall into place from a development entitlement perspective for us to give specific guidance on each quarter in 2021. But we think 2021 is going to be a really, really big year for the company for our community count growth.
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
And we think 2020, will be relatively...
Steven J. Hilton -- Chief Executive Officer
Yes. I think flat to modestly higher.
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
Yes.
Steven J. Hilton -- Chief Executive Officer
To modestly higher.
Elad Hillman -- JPMorgan -- Analyst
Okay.
Steven J. Hilton -- Chief Executive Officer
Thank you.
Operator
Our next question comes from Alan Ratner with Zelman & Associates. Please go ahead.
Alan Ratner -- Zelman & Associates -- Analyst
Hey. Good morning, guys. Congrats on another great quarter and a strong end to the year. Steve or Hilla, I'm not sure, which one of you want to take this. But my first question is, just kind of on the drivers of the guidance for the year and I think closing growth somewhere in that kind of mid-high single-digit range, definitely makes sense given the comps are coming up against and what your comments are on community count, but given the fact that your business right now is predominantly a spec business, the way I generally I'm thinking about this is to some extent you're going to control the volume that comes through and perhaps margin becomes more of the solid point based on where demand is.
And I'm just curious if -- when I look at your spec count, it's up about 20% right now year-over-year, if the market continues on this solid footing and certainly your January comments are really encouraging, is there potential to take that volume growth, higher or in that scenario would you kind of keep that steady mid-high single-digit growth rate and push more on the price and margin fronts? Just curious, how you're thinking about that?
Steven J. Hilton -- Chief Executive Officer
No. I think in the entry level space there are some price ceilings. Obviously, we can push price to some degree. But there's significant competitors out there that are really focused on driving volume, and if we're going to be competitive with them, then we're going to have to do the same. I think, we have the spec inventory to produce higher volumes, but we're just going to have to balance price and pace and I think we can do that. I think we can do that. But I think for us it's about leveraging our overhead and being more efficient and we get there more volume than we do through price.
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
Yeah. I think, Alan, to your point of the guidance, the mid-point of the guidance is high-single digit, but the top end of the guidance is low-double digit, so depends on what the market is going to give us, but we're not willing to sacrifice volume or margin at this point.
Alan Ratner -- Zelman & Associates -- Analyst
Got it. That's very helpful, just to hear you're thinking on that. And Steve, you touched on the overhead. So I know you haven't given formal SG&A guidance, but with the kind of the midpoint of revenue being roughly flattish, maybe up a tad, how should we think about SG&A leverage in 2020?
Steven J. Hilton -- Chief Executive Officer
I think, we'll be able to continue to reduce SG&A as a percentage of the revenue, but I don't want to give any specific numbers at this point, but directionally down.
Alan Ratner -- Zelman & Associates -- Analyst
Got it. Thanks guys. Good luck in the spring.
Steven J. Hilton -- Chief Executive Officer
Thanks.
Operator
Our next question comes from Stephen Kim with Evercore ISI. Please go ahead.
Stephen Kim -- Evercore ISI -- Analyst
Yeah. Thanks a lot guys. Great quarter. Steve, just to touch on that follow-on and that answer regarding SG&A, is it right to think -- but, first of all directionally down, I assume you mean year-over-year? And then, is it right to think that SG&A dollars increase a quarter or two ahead of when the communities -- the community ramp actually comes online or should we think about the dollars you spend on SG&A sort of increasing as the communities come online?
Steven J. Hilton -- Chief Executive Officer
Well, I'm going to answer the first part, and yes, you have year-over-year, I'm going to let Hilla take the rest of that.
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
So, a big piece of the increase that we have before our community goes live as you guys know, we have a really big ramp to the 300 communities, I apologize, I said 300 million communities in my prepared remarks, so obviously 300. The ramp that is actually happening at the margin line, so it's in the overhead component where we have folks on the ground with prepping for a community. It's not so much in the G&A line, maybe just a hair in the G&A line. So, even with that increased burden in our margin, I was still holding to that mid-19s for full year.
Steven J. Hilton -- Chief Executive Officer
For gross margin.
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
For gross margin, and as Steve said, directionally lower for full year SG&A margin. There is a couple of noise issues that we called out in 2019, that won't be recurring in 2020, although the cost of operating our Studio Ms, obviously, we'll continue.
Steven J. Hilton -- Chief Executive Officer
Obviously, if you go back to the first question we had today, volumes are better and then, that will allow us to do even a better job with our SG&A because, we'll be able to leverage it even more, but directionally down SG&A for the year driving that mid-19's gross margin based upon the guidance we put out for closings.
Stephen Kim -- Evercore ISI -- Analyst
Got it. And then regarding the gross margin, just wanted to clarify a couple of things. First of all, there was the commentary about moving about I think you said 40 bps of margin benefit into the GM out of the financial services. I got the impression that was a fourth quarter event. I assume, it did not affect any of the other quarters of last year. I wanted to know whether or not what we can expect basically in terms of that kind of a transition from one line to the next, or from the -- out of the financial services into the gross margin in 2020, if you could dimensionalize that for us?
And then regarding the gross margin -- broader gross margin comments and pricing comment, Steve, that you made earlier to Alan, I think you were talking about balancing price versus pace. You talked about the fact that there is kind of a ceiling at the entry-level, but isn't it right to think that with mortgage rates, probably, if anything coming down with a little bit of loosening perhaps coming in the form of maybe less onerous DTI calculations that the entry level prospects look really good here from an affordability perspective near-term as sequentially from the last, let's say, six months to the next six months, and in that context, you do have the ability to move price up because of these other factors in terms of lower borrowing costs and so forth, and you would be positioned to take advantage of that, is that -- I mean, that's a correct way of thinking about it, right?
Steven J. Hilton -- Chief Executive Officer
Yeah, of course. Yeah, of course. I mean, certainly, what we've seen in January so far it's been really encouraging. But you also got to keep in mind that more volume just means probably higher costs and we're already starting to see a little bit of pressure on lumber prices, so we won't all come to the bottom line. But clearly, I'm not saying that we're not -- you can't raise prices at all in the entry-level, certainly, you can. But you got to keep the homes affordable to drive the value equation to be competitive. I'll let Hilla talk about the mortgage joint venture and what we're doing there.
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
Sure. So Stephen, you are right. It was a Q4 event. It will continue on a go-forward basis. So it's not impacting the first-three quarters of the year. And just to clarify, it was 30 bps, not 40 bps. We still have financial services operations with our title and insurance company that will continue to flow through our financial services, with our insurance company just starting to ramp up, that become more meaningful into 2020 and beyond. But it's just the mortgage component that changed and it will continue to be in revenue and margin versus financial services on a go-forward basis.
Stephen Kim -- Evercore ISI -- Analyst
And so just to clarify, you're basically assuming in your gross margin commentary of mid-19s, roughly 30 basis points of betterment year-over-year largely because of this factor, correct?
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
Correct.
Stephen Kim -- Evercore ISI -- Analyst
Got it. Thank you.
Operator
Our next question comes from Susan Maklari with Goldman Sachs. Please go ahead.
Susan Maklari -- Goldman Sachs -- Analyst
Good morning. Thank you for taking my question. I guess, to begin with can you talk a little bit to some of the regional trends that you've been seeing? You highlighted the fact that California seems to be stabilizing. Can you just give us a bit more color on that?
Phillippe Lord -- Executive Vice President and Chief Operating Officer
Yeah. This is Phillippe. Last year, California was a difficult market. There's a lot of incentives, demand wasn't there, buyer confidence was pretty low coming out of '18. And we've seen it firm up quite a bit here in the last two quarters. Prices are definitely starting to firm up. More importantly demand is there, the quality traffic, the buyer, interest, consumer confidence is much better. So early on, again, at the back half of last quarter and early in January, we were seeing much different kind of conditions. I think, we've got long way to get back to where we were before this all happened.
I would tell you, Northern California feels little bit stronger than Southern California. And I would also tell you that obviously entry-level feels a little stronger than anything else. But overall I'm feeling optimistic that California is kind of turning the corner. I think, incentives will still be part of the game out there, but much firmer pricing structure that we were seeing last year.
Susan Maklari -- Goldman Sachs -- Analyst
Okay. Great. That's very helpful. And then, turning to the land side. You noted that you put, I don't know more than 16,000 lots under control in the last few quarters. Can you talk to how you're thinking about the optioned piece of that; how we should be thinking about that going forward?
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
Sure. So you can see that our optioned percentage of land increased to 37% from the low 30s, where we've been in the last couple of years. So that was encouraging. We're definitely looking to get to that large community count growth leveraging our own balance sheet of course, but also off balance sheet opportunities that we're actively seeking incremental off balance sheet financing's for our lot acquisitions and hopefully you'll see that number continue to increase.
Susan Maklari -- Goldman Sachs -- Analyst
Okay. Great. Thank you.
Operator
Our next question comes from John Lovallo with Bank of America. Please go ahead.
John Lovallo -- Bank of America -- Analyst
Hey, guys. Thank you for taking my questions as well. The first one, I guess, for Philippe. You mentioned Northern California feeling a little bit better in particular. What are the price points that you're seeing the most interest at there?
Phillippe Lord -- Executive Vice President and Chief Operating Officer
I think, if you're below $450,000 it definitely feels much stronger. That's -- essentially, most of our communities that we're opening up, our LiVE.NOW. communities, and we're focused on that sub-$500,000 price point, but even closer to $400,000 where it feels really good.
John Lovallo -- Bank of America -- Analyst
Okay. That's helpful. And then, in terms of the gross margin outlook, Hilla, can you just help us with some of the underlying thoughts on cost inflation and maybe the change in product mix that you guys are contemplating in that outlook?
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
The product mix is not going to look too different than where we are right now. We've pretty much hit our target with the only exception being the contribution from our non-core products that non-entry level and first time move up, is going to be pretty de minimis in 2020. So that incremental 10%-ish that's still coming from not first time or entry-level, -- first-time move up or entry-level is going to shift to those two categories. You can see that with the ASP reductions that we've guided to $360,000 to $370,000 for the full year, notably what we're -- than where we were in 2019.
And then, in the gross margin, I think Steve mentioned it, we're starting to see a little bit of noise around lumber. Everything else is feeling pretty normal. We still have some pricing power. I think Steve covered it fairly well as to what we can and can't and won't push above a certain point, but we don't feel like what we're seeing on the cost side is going to give us concern beyond what we can offset on the revenue side even with all of that and the incremental labor burden that we've talked about with getting these new communities online for 2020. We're still very comfortable guiding to a higher overall gross margin.
John Lovallo -- Bank of America -- Analyst
Great. Sounds encouraging. Thanks, guys.
Operator
Our next question comes from Truman Patterson with Wells Fargo. Please go ahead.
Truman Patterson -- Wells Fargo -- Analyst
Hi. Good morning, guys. Let me throw out there another congrats on a good quarter. First, just wanted clarity on the prior question regarding community count, that's flat to up, that's by year end, correct?
Steven J. Hilton -- Chief Executive Officer
That's correct. May dip a little bit through the year, but we should finish the year flat to up.
Truman Patterson -- Wells Fargo -- Analyst
Okay. Thanks for that. You've gone out and aggressively purchased lots in 2019. Are you still finding attractively, and that's hitting or exceeding your underwriting hurdles? Have you had to adjust some of those hurdles in certain regions? And then, just wanted to get an update on that 300 community count target by the end of 2020. One, how much more do you have to go on the land side or do you pretty much have all of your land bank in hand?
Steven J. Hilton -- Chief Executive Officer
I would say, we're absolutely continuing to find land that we like that fits our strategy for both entry-level and first move up. Number two, we have not changed our underwriting criteria at all. If anything, we've continued to refine it and tighten it. And number three, we have identified much of the land, most of the land, almost all of the land that we need to get to that 300 community count, but we still need to get the land fully contracted, documented through the entitlement process, developed, open, etc. So still much work to do. But we see a pathway to getting there and we're going to work real hard to make that happen.
Truman Patterson -- Wells Fargo -- Analyst
Okay. Great. Jumping over to your backyard in Phoenix, it's been pretty red hot over the past year or so. Historically, it's gone through these many boom and bust cycles, at least this cycle. It seems like the Phoenix orders decelerated a bit. They were still up about 18%. But do you think Phoenix is at risk of softening at all or how should we think about that market in 2020?
Steven J. Hilton -- Chief Executive Officer
No. Absolutely not. The ebbs and flows of the orders in Phoenix are really more related to community openings and closings. And it's not a straight line on store count and lot availability, so we closed some communities. We waited on some lots to be available in some communities. We're opening some new communities. We're getting rid of some older 2MU communities. But we've made some significant acquisitions of lots in 2019 that we're bringing on in 2021 to really fuel that entry-level market.
The Phoenix market has made tremendous strides in job growth over the last several years. I think that Phoenix market has been averaging almost 100,000 jobs a year. And good news and bad news is a lot of those jobs are more lower wage jobs that really feed into the entry-level market. And that's why that market is so strong here versus the move up in luxury market being a little bit more challenged. And I don't see that continuing. I think there's a pent-up demand for quality, affordable entry-level homes and the Phoenix market is going to be taking advantage of that.
Truman Patterson -- Wells Fargo -- Analyst
Okay. Thank you.
Operator
Our next question comes from Carl Reichardt with BTIG. Please go ahead.
Carl Reichardt -- BTIG -- Analyst
Thanks. Good morning, guys. Hilla, can you talk about or Steve, Phillippe, the sort of the net opens and close outs, you're flat to slightly up communities in '20, but what percentage of the total you've got now when you close out versus open?
Steven J. Hilton -- Chief Executive Officer
I think, I don't have the exact number, but I think most of the big ones that we're going to be open are going to be entry-level. I know in the first quarter, we're closing out six or seven 2MU communities. So we're just continuing to move toward better absorbing communities. We have some really exciting large well-positioned communities we're going to be opening in Texas in the next quarter or two, that should drive some meaningful absorptions. So I'm not trying to try to undersell the community count issue that we have. But I think it's quality over quantity. And we're continuing to move our business to the right place in the market where there's the most demand. And that could propel off the top line for us if the market continues to remain strong.
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
So Carl, I look at it, we've been very vocal about our intent to have a four to five-year supply of lots. It takes about a year to 1.5 years to get lots going. That means you're selling through a community 3-ish years, of course, there are some that are four, some that are two, some that are five. So for us, if you think about roughly a three-year community life, about a third [Phonetic] of your communities are turning annually, a little less and little more, but that's just like a rough figure in any given year.
Steven J. Hilton -- Chief Executive Officer
With that said, with our shift to entry-level, we've been focused on buying larger lot positions to reduce the turnover.
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
Yes.
Steven J. Hilton -- Chief Executive Officer
Because the turnover -- smaller lot positions with higher turnover doesn't help us leverage our overhead. There's a cost of getting-in and getting-out. And we would rather find bigger positions that are more in the sweet spot of the entry-level market that we could stay in longer. So our average number of lots that we're buying per transaction just continues to increase. And as we move into later years, we think the churn is going to decline and that will help a lot of the other metrics as well.
Carl Reichardt -- BTIG -- Analyst
Yeah. Okay. That makes sense. Thanks, Steve. That was going to be my next question, so you just answered it. I did want to ask Phillippe though, just in terms of the mix shift in the East, if -- I just want to make sure I understand this, if you think your core mix right now of LiVE.NOW. versus other for the company is going to be roughly similar through this year, but the East still needs to make up more of a move toward LiVE.NOW. Is that the right way to think about the most move toward mix move in '20 toward LiVE.NOW. will be in the East?
Phillippe Lord -- Executive Vice President and Chief Operating Officer
Yeah. That's the right way to think about it. As I -- think, I said in our prepared comments, we're around mid-30s in the East for entry-level and our target, our goal, if you will, for each region is to get to near 50%. So there's a lot of opportunity. Most of the communities that we're opening up this year and next year in East are LiVE.NOW. entry-level communities, which is really going to propel our absorptions. In the other regions, we've kind of achieved the goal, although, there's still some opportunity there as well in Texas, Florida, etc.
Carl Reichardt -- BTIG -- Analyst
Okay. That's perfect. [Phonetic] All right. Thanks so much guys. Appreciate it.
Phillippe Lord -- Executive Vice President and Chief Operating Officer
Thank you.
Operator
Our next question comes from Alex Barron with Housing Research Center. Please go ahead.
Alex Barron -- Housing Research Center -- Analyst
Hey, guys. Great job. Steve, I wanted to ask you about the point you just made about the larger communities. Can you give us a sense of roughly, how much larger are they versus, say, a year or two ago before you guys kind of shift these strategies? In other words, what does the new community look like? Is it like 200 lots versus 100 lots? Can you just kind of give us a sense of what the change is versus two years ago when -- before you kind of shift this strategy?
Steven J. Hilton -- Chief Executive Officer
Yeah. I think the average today is about 140. And a couple of years ago -- a couple of few years ago, it was probably about 80. But I'd say, the median is probably even higher than 140 because, we've bought a lot of 200, 300 or 400 lot positions last year. We've bought many positions where we're going to have multiple product offerings. We may have 40 foot value homes and town houses together in a community. We may have an entry-level 1MU positioned together. So that also allows us to leverage our overhead better and be more efficient from a marketing perspective, from a construction supervision perspective, so that's where we're heading.
Alex Barron -- Housing Research Center -- Analyst
Okay. That's helpful. So basically, even if you have a flattish cold community count doesn't necessarily mean there is an equivalent order pace?
Phillippe Lord -- Executive Vice President and Chief Operating Officer
No. That's why we're buying bigger deals is because they absorb much faster with competitive DTI of 80 lot deals, we were buying two years ago, when we were primarily focused on move up. We're now buying entry-level deals where the absorptions are 1.5 times what we were thinking a couple of years ago when we were focused on a higher price point.
Steven J. Hilton -- Chief Executive Officer
Yes. I mean that's reflective in the guidance we gave. We guided 10,000 or so closings versus around -- little less than 9,300 this year on a flat community count. So that means, we're going to have higher absorptions.
Phillippe Lord -- Executive Vice President and Chief Operating Officer
Yeah. I mean that's the whole deal. You take X-percent of our land book that's absorbing at three a month, and you replace it with another group of communities that are absorbing at six, lower ASP, but still, the volume is huge, volume difference.
Alex Barron -- Housing Research Center -- Analyst
Got it. Yeah. That makes sense. Now, couple of your larger peers commented that they are starting to kind of feel labor shortage issues again. I'm just wondering whether you guys are seeing that or whether you have any concerns that labor availability will affect your ability to deliver homes?
Phillippe Lord -- Executive Vice President and Chief Operating Officer
Right now, it feels pretty stable to us. We're not seeing very much on the labor side. I mean, it's still tight out there. We still have all -- some of the macro issues that we're all trying to deal with. But it seems like it's pretty stable right now. Like, Steve said earlier, right now what's -- what we're sort of seeing out there is lumber, some increase in lumber, but not necessarily the labor piece of that. But spring selling season is really strong. We'll have to see what that looks like. I believe our strategy, focusing on dedicating to specs, we've really simplified what we're doing. I think our homes are easier to build then some of our competitors. So we have a pretty good access to labor right now. We feel like we're a builder of choice out there. So we hope that helps us solve that a little bit better than everyone else. But right now, labor feels pretty stable and feels like it has capacity.
Alex Barron -- Housing Research Center -- Analyst
Great. Thanks and best of luck.
Steven J. Hilton -- Chief Executive Officer
Thank you.
Operator
Our next question comes from Jade Rahmani with KBW. Please go ahead.
Jade Rahmani -- KBW -- Analyst
Thanks very much. In terms of the guidance, the biggest differential was ASPs and was wondering, if you could give any color on that, particularly given the 1Q guidance that you provided on ASPs of $380,000 to $390,000, which is higher what you -- than what you expect for the full year?
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
Right. As we continue to close out of those move-up communities throughout the year, you're going to see our ASP continue to decline. So it's the combination of the close-out of the higher end communities. And the accelerated openings of the first time move-up and entry-level communities. You're going to see a pretty notable mix shift throughout the year. It's pretty successive, so you'll see that decline throughout 2020. But yes, this will be our highest ASP quarter -- the quarter that we're in right now. Q1 will be our highest ASP quarter and then we'll continue to ratchet back down to get to that $360,000, $370,000 full year number.
Jade Rahmani -- KBW -- Analyst
Thanks for that. On homebuilder M&A with respect to local private builder M&A, are you seeing anything notable in terms of trends, in terms of deal flow and what are your overall thoughts about whether that makes sense to add to Meritage's platform?
Steven J. Hilton -- Chief Executive Officer
There's nothing going on right now, that's unusual, that's pretty much steady with what it's been the last few years. We continue to keep an open mind to many different opportunities. And to the extent that it fits with our strategy and our culture and the prices reach is fair, we will be pursuing private builder acquisitions. But I can't say that it's a stronger or weaker market at this moment than it has been in the last couple of years, pretty much the same.
Jade Rahmani -- KBW -- Analyst
Thank you.
Steven J. Hilton -- Chief Executive Officer
I think that was our last question, operator. And I will thank everybody for participating in our 2019 year end call, and we look forward to talking to you in April with our first quarter results. Thank you.
Operator
[Operator Closing Remarks]
Duration: 55 minutes
Call participants:
Brent A. Anderson -- Vice President, Investor Relations
Steven J. Hilton -- Chief Executive Officer
Phillippe Lord -- Executive Vice President and Chief Operating Officer
Hilla Sferruzza -- Executive Vice President and Chief Financial Officer
Elad Hillman -- JPMorgan -- Analyst
Alan Ratner -- Zelman & Associates -- Analyst
Stephen Kim -- Evercore ISI -- Analyst
Susan Maklari -- Goldman Sachs -- Analyst
John Lovallo -- Bank of America -- Analyst
Truman Patterson -- Wells Fargo -- Analyst
Carl Reichardt -- BTIG -- Analyst
Alex Barron -- Housing Research Center -- Analyst
Jade Rahmani -- KBW -- Analyst
