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Omnicom Group inc (OMC -2.00%)
Q2 2021 Earnings Call
Jul 20, 2021, 8:30 a.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Good morning ladies and gentlemen and welcome to the Omnicom Second Quarter 2021 Earnings Release Conference Call. At this time, all participants are in listen-only mode. Later, we will conduct a question-and-answer session. [Operator Instructions] As a reminder, this conference call is being recorded and at this time, I'd like to introduce you to your host for today's conference, Chief Communications Officer, Joanne Trout, please go ahead.

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Joanne Trout -- Chief Communications Officer

Good morning. Thank you for taking the time to listen to our second quarter 2021 earnings call. On the call with me today is John Wren, our Chairman and Chief Executive Officer and Phil Angelastro, our Chief Financial Officer. We hope everyone has had a chance to review our earnings release. We have posted to www.omnicomgroup.com this morning's press release along with the presentation covering the information that we will review this morning. This call is also being simulcast and will be archived on our website.

Before we start, I've been asked to remind everyone to read the forward-looking statements and other information that we have included at the end of our investor presentation and to point out that certain of the statements made today may constitute forward-looking statements and that these statements are our present expectations and that actual events or results may differ materially. I would also like to remind you that during the course of the call, we will discuss some non-GAAP measures in talking about Omnicom's performance.

You can find a reconciliation of those measures to the nearest comparable GAAP measures in the presentation materials. We are going to begin this morning's call with an overview of our business from John Wren, then Phil Angelastro will review our financial results for the quarter and then we will open the line for your questions.

John D. Wren -- Chairman and Chief Executive Officer

Thank you, Joanne and good morning to everyone on the call today. I hope you're staying safe and healthy. We are pleased to kick off today's call by reporting that we've rounded the corner into positive growth. We had extremely strong results top and bottom line and continue to make very good progress on several of our strategic initiatives. Organic growth for the second quarter was a positive 24.4%. This growth was broad based across our agencies, geographies, disciplines, and client sectors.

We experienced a significant increase in spend from existing clients as the effects of the pandemic subsided and we benefited from strong new business wins. EBIT was $568 million in the quarter, an increase of 67% versus the second quarter of 2020. Q2 2021 included a gain of $50.5 million from the sale of ICON International in early June. In Q2 2020, EBIT included $278 million of charges related to the repositioning actions.

Excluding gains and charges, EBIT margin was 14.5% in the quarter compared to 12.2% in Q2 2020. Phil will provide further details on expected impact of the sale of ICON on our results for the balance of the year. As we stated on our last call, we view 2019 as a reasonable proxy for our ongoing margin expectations. Excluding the sale of ICON, our six months 2021 EBIT margin was 14% which is in line with our EBIT margin of 13.9% for the first six months of 2019.

Net income was $348 million in the second quarter, an increase of 75% from the second quarter of 2020 and EPS was $1.60 per share, an increase of 74%. The net impact on the gain on the sale of ICON, which was offset by an interest expense charge related to the early retirement of debt increased EPS in Q2 2021 by $0.14 per share.

Before I provide more comments on our financial performance and progress on our strategic initiatives, I want to acknowledge the work of our leadership teams and all of our people for these financial results. Our leaders took difficult and effective actions over the past year and a half. At the same time, they remained laser-focused on the health of their teams, servicing our clients, winning new business, and managing their cost structures.

Our ability to navigate in this environment and come out the other side with such strong results is a testament to their commitment as well as the dedication and tireless effort of our people around the world. I want to thank them for their outstanding contributions. Turning now to our performance by geography. Every region had double-digit growth in the quarter. The U.S. was up just shy of 20% in the quarter. All U.S. disciplines had double-digit growth except for healthcare, which was up in the low-single digits. It was the one discipline that grew in Q2 of 2020.

Other North America was up 37.1%, the U.K. was up 23.8% with all disciplines in double-digits. Overall growth in the Euro and non-Euro region was 34.5%. In Asia Pacific, we had 27.9% increase with all major countries experiencing double-digit growth. Our events business in China had another quarter of strong performance. Latin America was up 20.8% and the Middle East and Africa increased 42.8%.

By discipline, all areas were up year-over-year as follows: Advertising and media 29.8%; CRM Precision Marketing, 25%; CRM Commerce and Brand Consultancy 15.2%; CRM Experiential 53%; CRM Execution and Support 22.7%; PR 15.1% and Healthcare 4.5%. Looking forward, we expect to continue to see positive organic growth as client spend increases albeit at a slower pace than we experienced in Q2.

Our management teams are continuing to align costs with our revenues as markets reopen around the world. Many of our companies are hiring staff to service an increasing client spend and the new business wins and we are seeing some pressure on our staff costs, particularly in the U.S. as the labor markets remain tight. We are also beginning to see a return of travel and certain other addressable spend as government restrictions have eased.

Based on our use of technology during the pandemic, we are developing practices, particularly with respect to travel that should allow us to continue to retain some of the benefits we achieved in addressable spend. We expect that the increase in addressable spend in the second half of the year will be mitigated in part by the benefits we will achieve from a hybrid and agile workforce.

Turning to our cash flow, we again performed very strongly. For the first half of the year, we generated approximately $800 million in free cash flow. As we indicated last quarter, in addition to our dividend increase, in May, our Board approved the reinstatement of our share repurchase program. In the second quarter, we repurchased $102 million in shares.

We took further actions to reduce our debt during the quarter. In late April, we issued $800 million of senior notes due in 2031. The proceeds from this issuance together with cash on hand were used to repay $1.25 billion of senior notes due in 2022. As a result of these actions, our balance sheet and credit ratings remain very strong. While we are very optimistic about our future prospects, we remain vigilant and are maintaining flexibility in our planning as conditions can quickly change.

As we recently experienced in markets like Brazil, India, and Japan, the pandemic remains a significant health risk. Overall, we are extremely pleased with our performance this quarter and proud of how we've navigated through the pandemic. Our results reflect Omnicom's ability to adapt and respond to changes in the market and deliver through down economic cycles.

Let me now turn to the progress on our strategic and operational initiatives. As I mentioned in early June, we completed the sale of ICON International, our specialty media business. The divestiture was part of our continuing realignment of portfolio of businesses and is consistent with our plan to dispose of companies that are no longer aligned with our long-term strategies and investment priorities.

With the closing of this transaction, we are substantially complete with disposals. We expect our primary focus moving forward will be on pursuing accretive acquisitions in the areas of precision marketing, market [Phonetic] and digital transformation, commerce, media and healthcare. We have ramped up our M&A efforts in these areas and are pleased with the opportunities we are seeing. We remain disciplined with respect to our strategic approach and valuation parameters.

Operationally, Omnicom continues to successfully deliver to our clients a comprehensive suite of marketing and communication services supported by technology and analytic capabilities around the world. The leaders of our practice area agencies and global clients have used this formula to strengthen our relationships and grow with existing clients as well as pursue new business. Importantly, our organization allows our leadership teams to quickly mobilize our assets to deliver strategic solutions for our clients from across the group.

Whether their need is for integrated services across regions or more bespoke individualized solutions in specific countries, we can simplify and organize our services in a manner that meets our clients' needs. For example, we have a long history of providing integrated services to some of the world's largest brands such as Apple, AT&T, Nissan, and State Farm and we continue to be successful in winning new business.

A good example of this is our win with Philips who named Omnicom as their global integrated service partner for creative, media and communications. Over months long and highly competitive pitch, we were able to demonstrate the strength of our agencies and the delivery model that connects creativity, culture, and technology to position Philips as a leader in the changing health industry.

Another example of our integrated creative, media and communications offerings is our recent win of the baby wipes brand WaterWipes. We also serve clients and consistently win new business across dedicated service areas and geographies.

For example, some of the wins this quarter in addition to the ones mentioned above were BBDO being named global lead strategic and creative agency partner for the Facebook App; Discover naming team TBWA its brand creative agency of record; JetBlue hiring Adam & Eve as its new global creative partner; Red Bull awarding PHD in its media business in North America; BBDO being awarded Audi creative duties and social media communications in Singapore; and PHD winning Audi media business in China; and Virgin Atlantic selecting Lucky Generals as its lead creative agency.

Our comprehensive suite of services and our ability to simplify how we bring them to our clients will continue to drive our success. Congratulations and thank you to our people for these wins and many more. In the second half, we expect to see an increase in new business activity across industry sectors including CPG, luxury, healthcare, retail and automotive. I'm confident that our exceptional talent, range of services, and our ability to organize our ability to organize our offerings to meet the needs of potential clients will allow us to capture more than our fair share of new business.

Our constant innovation and service delivery has also resulted in highly regarded industry awards. At Cannes Lions Live 2021, our agencies were recognized for their excellence in both the creative and media disciplines. Omnicom's global creative networks BBDO, DDB, and TBWA placed in the Top 10 of the network over the festival competition taking the highly coveted title, AMV BBDO was named Agency of the Festival.

Omnicom media agencies, PHD and OMD earned first and second place respectively in the Media Network of the Festivals competition and overall, more than 160 Omnicom agencies from 45 countries won more than 180 Lions. This impressive showing at Cannes Lions is just one example of how our agencies excel.

They received a number of other industry awards, which include FleishmanHillard being named Campaign Global PR Agency of the Year and TBWA APAC winning Digital Network of the Year. Goodby Silverstein & Partners making Ad Age's A-List and TBWA being named as an Agency Standout. DDB Worldwide winning 2021 Network of the Year at the 100th anniversary of the ADC Awards hosted by The One Club and DDB Germany being named Agency of the Year.

These awards are a direct reflection of our relentless pursuit of creative excellence. Our best-in-class talent is what defines Omnicom and makes us an award-winning company. With this in mind, we are constantly looking to invest in our people and create opportunities across the enterprise including at the C-Suite level and throughout our senior leadership.

A recent addition to our practice area leadership is Chris Foster, who was appointed CEO of Omnicom's Public Relations Group. Chris will oversee our entire PR portfolio focusing on talent, innovation, and cross-agency collaboration to drive growth. I'm confident that his track record of leading global growth initiatives, counseling executive level clients, and driving business development will lead to continued success of OPRG. John Doolittle has been elevated as new Chairman of OPRG.

Another key leadership position we recently created is focused on our environmental sustainability initiatives. Last week, we appointed Karen van Bergen as Chief Environmental Sustainability Officer. Karen will be responsible for overseeing our climate change initiatives and processes which includes setting measurable goals, policies, and partnerships that will reduce our carbon footprint. This new position will be in addition to Karen's current role as EVP and Dean of Omnicom University.

Environmental sustainability is an area where we are doubling down on our efforts. We established goals five years ago to lessen the impact of our operations on the environment and we are now looking to drive even more progress. We are currently establishing new goals and commitments to reduce the carbon emissions produced by our operations and increase the amount of electricity we derive from renewable sources.

In addition to these internal goals, Omnicom has joined numerous industry initiatives that will serve as catalysts for change. For example, several of our U.K. agencies have joined Ad Net Zero, the industry's initiative to achieve real net zero carbon emissions from the development, production, and media placement of advertising by the end of 2030 and we are a founding member of Change the Brief Alliance, which calls for the agencies and marketers to harness the power of their advertising to promote sustainable consumer choices and behaviors.

Karen is just the right leader for driving our initiatives in this critical area given her long tenure with Omnicom and excellent previous experience working on environmental initiatives at multinational corporations. I have no doubt we will continue to raise the bar on our global operations in our work with organizations and clients to reduce our impact on the environment.

Another critical area we have intensified our efforts over the past 12 months is DE&I. We have doubled the number of DE&I leaders throughout Omnicom over this time and we have established specific KPIs to measure our progress. The KPIs are focused on hiring, advancement, promotion, retention, training, and employee resource groups. This is a key step to ensuring DE&I is embedded across the leadership agenda with a full commitment and accountability of our network and practice area CEOs.

For Omnicom, DE&I starts at the top with our Board of Directors. Currently, our Board is the most diverse in the S&P 500 with six women and four African American members including our Lead Independent Director. We're also pleased that three of our 12 network and practice area CEOs are people of color or female.

While it is still too early to measure our progress, I'm pleased to report that a preliminary review of our employee diversity in the United States shows a meaningful increase in the number of diverse employees as of June 30th, 2021 compared to the end of 2020. I look forward to a lot more progress being made in the months ahead.

Continuing to focus on our people, we are pleased many of them have returned to the office as government restrictions are reduced or eliminated. We are encouraging our people to begin to make plans to return to offices as conditions improve in their local markets. Overall, we believe a return to an office-centric culture will enable us to invent, collaborate, and learn together most effectively. In turn, it will allow us to best serve our clients.

The return to office will be grounded in safety and flexibility and local leaders will determine what combination of office and remote work is most effective for their teams. I personally look forward to reengaging in-person with our people and our clients over the coming weeks and months. I will now turn the call over to Phil for a closer look at the second quarter results. Phil?

Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

Thanks, John and good morning. As John discussed in his remarks, while the impact of the pandemic continues to be felt across the globe, that impact has moderated significantly as evidenced by our return to growth in Q2. We expect our return to growth will continue in the second half. However, as long as COVID-19 remains a public health threat, some uncertainty regarding economic conditions will continue, which could impact our clients' spending plans and the performance of our businesses may vary by geography and discipline.

Organic growth for the quarter was 24.4% or $682 million, which represents a significant increase compared to Q2 of 2020 which reflected the onset of the pandemic when revenue declined by 23% or $855 million. In addition, in early June, we completed the disposition of ICON, our specialty media business, which resulted in a pre-tax gain of $50.5 million. The sale of ICON was consistent with our strategic plan and investment priorities and the disposition is not expected to have a material impact on our ongoing operating income for 2021.

Flipping to Slide 4 for a summary of our revenue performance for the second quarter. In addition to our organic revenue growth of 24.4% for the quarter, the impact of foreign exchange rates increased our revenue by 5.4% in the quarter, higher than we anticipated entering the quarter as the dollar continued to weaken against most of our larger currencies compared to the prior year.

The impact on revenue from acquisitions, net of dispositions decreased revenue by 2.2% primarily related to the sale of ICON. As a result, our reported revenue in the second quarter increased 27.5% to $3.57 billion from the $2.8 billion we reported for Q2 of 2020. I'll return to discuss the details of the changes in revenue in a few minute.

Turning back to Slide 1, our reported operating profit for the quarter increased to $568 million including the $50.5 million gain on the sale of ICON. As you remember, our Q2 2020 results included a $278 million COVID-19 repositioning charge, which included severance actions, real estate lease impairments and terminations and related fixed asset charges as well as a loss on the disposition of several small non-core underperforming agencies.

Our operating margin for the quarter was 15.9%, up significantly from Q2 2020 even after excluding the gain on the sale of ICON in the current period and adding back the repositioning charge recorded in Q2 of 2020. We also continued to see operating margin improvement year-over-year resulting from the proactive management of our discretionary addressable spend cost categories including a reduction in travel and related costs as well as reductions in certain costs of operating our offices given the continued remote work environment as well as benefits from some of the repositioning actions taken back in the second quarter of 2020.

Our reported EBITDA for the quarter was $590 million and EBITDA margin was 16.5%. Excluding the $50.5 million gain on the ICON disposition, EBITDA margin for Q2 2021 was 15.1%. EBITDA margin in Q2 of 2020 after adding back the $278 million repositioning charge, was 12.9%.

On Slide 3 of our investor presentation, we presented the details of our operating expenses. We've also included a supplemental slide on Page 15 that shows the 2021 amounts presented in constant dollars to exclude the effects of the year-on-year FX changes. As we've discussed previously, we have and will continue to actively manage our costs to ensure they are aligned with our current revenues.

We also continue to evaluate ways to improve efficiency throughout the organization focusing on real estate portfolio management, back office services, procurement, and IT services. As for the details, our salary and service costs are variable and fluctuate with revenue. They increased by about $300 million versus Q2 of 2020 or $220 million on a constant dollar basis driven by the increase in our overall business activity.

We would also note that the Q2 2020 salary and service cost amounts were reduced by reimbursements received from government programs of $49.2 million. Third-party service costs increased by $275 million or $242 million on a constant dollar basis. These costs include expenses incurred with third-party vendors when we act as a principal when performing services for our clients.

Occupancy and other costs, which are not directly linked to changes in revenue, increased by $4 million. Excluding the impact of FX, these costs declined by $10 million in the quarter as we continued our efforts to reduce infrastructure costs and we benefited from a decrease in general office expenses as the majority of our staff continue to work remotely in Q2.

SG&A expenses increased by $21 million or $18 million on a constant dollar basis, again related to the return to more normal activities in the quarter. And finally, depreciation and amortization declined by $3.6 million. Net interest expense in the second quarter of 2021 increased $26.3 million period-over-period to $73.5 million.

Because of our solid working capital and cash flow performance during the pandemic period, in Q2 we determined we no longer needed the liquidity insurance we added in early April 2020 when we issued $600 million in debt and added a $400 million 364-day revolving credit facility. In April 2021, the credit facility expired unused. In May, we issued $800 million of 2.6% senior notes due 2031. In June, the proceeds from the issuance of the 2.6% notes plus cash on hand were used to redeem early all of our outstanding $1.25 billion 3.625% notes that were due in May of 2022.

Gross interest expense in the second quarter of 2021 increased $26.6 million resulting from the loss we recognized on the early redemption of all the outstanding $1.2 billion of 3.625% 2022 senior notes. Additionally, the impact of this refinancing activity reduced our leverage ratio to 2.2 times at June 30th, 2021 and is expected to result in lower interest expense on our debt in the second half of approximately $6 million as compared to the prior year.

Interest income in the second quarter of 2021 was relatively flat. Our effective tax rate for the second quarter was 24.9%, down a bit from the effective tax rate we estimated for 2021 of between 26.5% to 27% primarily due to nominal taxes recorded on the book gain on sale. Earnings from our affiliates was marginally negative for the quarter while the allocation of earnings to minority shareholders of certain of our agencies increased to $23.4 million.

As a result, we reported net income for the second quarter was $348.2 million. While we restarted our share repurchase program during the second quarter, our diluted share count for the quarter increased slightly versus Q2 of last year to 217.1 million shares resulting from the year-over-year increase in our share price and the increase in common stock equivalents included in our diluted share count.

As a result, our diluted EPS for the second quarter was $1.60 versus the loss of $0.11 per share we reported in Q2 of 2020. The gain on the sale of ICON and the loss on the early redemption of the 2022 senior notes resulted in a net increase of $31 million to net income or $0.14 to EPS. As we previously discussed, the prior year period included the net impact of the repositioning charges which reduced last year's second quarter net income and EPS by $223.1 million and a $1.03 respectively.

On Slide 2 for your reference, we provide the summary P&L, EPS, and other information for the year-to-date period. Now returning to the details of the changes in our revenue performance on Slide 4, our reported revenue for the second quarter was $3.57 billion, up $771 million or 27.5% from Q2 of 2020.

Turning to the FX impact, on a year-over-year basis, the impact of foreign exchange rates increased our reported U.S. dollar revenue by 5.4% or $150.8 million, which was above the 3.5% to 4% increase that we estimated entering the quarter. The strengthening of foreign currencies against the dollar was widespread. It included most of our largest major foreign currencies. In the quarter, the largest FX increases were driven by the strengthening of the euro, the British pound, the Chinese yuan, and the Australian dollar.

In the quarter, the U.S. dollar only strengthened against the Japanese yen and the Russian ruble. In light of the weakening of the U.S. dollar compared to 2020, assuming FX rates continue where they currently stand, our estimate is that FX could increase our reported revenues by approximately 1.5% for the third quarter and 1% for the fourth quarter resulting in a full year projected increase of approximately 2.5%.

The impacts of our acquisition and disposition activities over the past 12 months primarily reflecting the ICON disposition as well as the recent acquisitions of Archbow and Areteans, during the second quarter of 2021 resulted in a net decrease in revenue of $62 million in the quarter or 2.2%. Based on transactions that have been completed through June 30th of 2021, our estimate is the net impact of our acquisition and disposition activity for the balance of the year will decrease revenue by between 6% to 7% for the third and fourth quarters resulting in a full year reduction of approximately 4%.

While we will continue our process of evaluating our portfolio of businesses as part of our strategic planning, as John has said with regard to dispositions, we are substantially complete. Our organic growth of $682 million or 24.4% in the second quarter reflects strong performance across all of our major geographic markets and across all of our service disciplines.

Turning to our mix of business by discipline on Page 5, for the second quarter, the split was 56% for advertising and 44% for marketing services. As for the organic change by discipline, advertising was up nearly 30% primarily on the growth of our media businesses reflecting a strong recovery of activity within the media space. Our global and national advertising agencies achieved strong growth this quarter although the pace of growth by agency remains somewhat mixed.

CRM Precision Marketing increased 25%. Through the strength of their service offerings, the agencies within the discipline have delivered solid revenue performance throughout the pandemic and they continue to perform well. CRM Commerce and Brand Consulting was up 15.2% but the performance within this discipline was mixed as our shopper marketing agencies cycled through the effects of recent client losses.

While organic revenue for CRM Experiential was up over 50%, it should be noted that events were virtually shut down as lockdowns took effect in March and April of 2020. While government restrictions on events have been eased recently in certain markets, these businesses still face challenges regarding when they will return to pre-pandemic levels. CRM Execution & Support was up 22.7% reflecting a recovery in client spend compared to Q2 of 2020 in our field marketing and merchandising and point-of-sale businesses while our non-for-profit businesses continue to lag.

PR was up 15.1% coming off pandemic lows in 2020. And finally, our Healthcare discipline was up 4.5% organically. Healthcare was the only one of our service disciplines that had positive organic growth in Q2 of 2020. The performance of these agencies remained solid across the Group. Now turning to the details of our regional mix of businesses on Page 6. You can see the quarterly split was 51.5% in the U.S.; 3.3% for the rest of North America; 10.6% in the U.K.; 18.6% for the rest of Europe; 12.5% for Asia Pacific; 2% for Latin America; and 1% [Phonetic] for the Middle East and Africa.

In reviewing the details of our performance by region on Page 7, organic revenue in the second quarter in the U.S. was up nearly 20% or $316 million. Our advertising discipline was positive for the quarter. Our media agencies excelled in the quarter as did our CRM Precision Marketing agencies and our PR agencies and our Commerce and Brand Consulting category rebounded to growth in the quarter while our Healthcare agencies are flat versus last year when organic growth was 3.7% in the quarter.

Our other CRM domestic disciplines, Experiential and Execution & Support also performed well organically versus Q2 of 2020. We expect it will take a bit longer for them to return to 2019 revenue levels as social distancing restrictions and pandemic concerns subside. Outside the U.S., our other North American agencies are up 37% driven by the strength of our media and precision marketing agencies in Canada. Our U.K. agencies were up 23.8% organically led by the performance of our CRM Precision Marketing, Advertising, and Healthcare agencies.

The rest of Europe was up 34.5% organically. In the Eurozone, among our major markets, France, Germany, Italy and The Netherlands were up greater than 30% organically while Spain was up in the mid-single digits. Outside the Eurozone, organic growth was up around 35% during the quarter. Organic revenue performance in Asia Pacific for the quarter was up 27.9% with our performance from our agencies in Australia, Greater China, India, and New Zealand leading the way. Latin America was up 20.8% organically in the quarter with our agencies in Mexico and Colombia growing more than 20% and Brazil was up almost 17%. And lastly, the Middle East and Africa was up over 40% for the quarter.

On Slide 8, we present our revenue by industry information on a year-to-date basis. We've seen an improvement in performance across most industries with the overall mix of revenue by industry remaining relatively stable. The travel and entertainment sector was boosted in Q2 of 2021 by increased activity related spend by clients in the entertainment category, which mitigated continued reduced spend levels for many of our travel and lodging clients.

Turning to our cash flow performance. On Slide 9, you can see that the first six months of the year, we generated nearly $800 million of free cash flow excluding changes in working capital, up over $70 million versus the first half of last year. As for our primary uses of cash on Slide 10, dividends paid to our common shareholders were $292 million, up about $10 million when compared to last year due to the $0.05 per share increase in the quarterly payments effective with the dividend payment we made in April.

Dividends paid to our non-controlling interest shareholders totaled $39 million. Capital expenditures in the first half of 2021 were $23 million. Acquisitions, which include our recently completed transactions as well as earnout payments, totaled $36 million and stock repurchases were $95 million, net of the proceeds from our stock plans reflecting the resumption of our share repurchases during the second quarter of this year. As a result of our continuing efforts to prudently manage the use of our cash, we were able to generate $311 million of free cash flow during the first half of the year.

Regarding our capital structure at the end of the quarter as detailed on Slide 11, our total debt is $5.31 billion, down about $410 million since this time last year and down just over $500 million compared to year-end 2020. Both changes reflecting the early retirement in Q2 of 2021 of $1.25 billion of 3.65% senior notes which were due in 2022 partially replaced with the issuance of $800 million of 2.6% 10-year notes due in 2031.

In addition to the net reduction in debt of $450 million from the refinancing, the only other meaningful change was the net balance for the LTM period, was an increase of approximately $65 million resulting from the FX impact of converting our EUR1 billion denominated borrowings into U.S. dollars at the balance sheet date. Our net debt position as of June 30th was $922 million, up about $710 million from last year-end, but down $1.5 billion when compared to where we stood 12 months ago.

The increase in net debt since year-end was a result of the typical uses of working capital that occur over the first half of the year totaling just under $1.1 billion which was partially offset by the $311 million we generated in free cash flow in the first half of the year. Over the past 12 months, the improvement in net debt is primarily due to our positive free cash flow of $790 million, positive changes in operating capital of $525 million, and the impact of FX on our cash and debt balances which decreased our net debt position by $154 million.

As for our debt ratios, as a result of our overall operating improvement versus Q2 of 2020 and our recent refinancing activity, we've reduced our total debt to EBITDA ratio to 2.2 times and our net debt to EBITDA ratio to 0.4 times. And finally, moving to our historical returns on Page 12, the last 12 months our return on invested capital ratio was 25.9% while our return on equity was 46.8%, both significantly better than our returns from 12 months ago. And that concludes our prepared remarks. Please note that we have included several of the supplemental slides in our presentation materials for your review, but at this point, we're going to ask the operator to open the call for questions. Thank you.

Questions and Answers:


[Operator Instructions] Our first question comes from the line of Alexia Quadrani with JPMorgan. Please go ahead.

Alexia Quadrani -- JPMorgan -- Analyst

Thank you very much. Just a couple of questions if I may. The first one, really I guess on ICON and the disposition there. I think you mentioned, it won't have too much of an impact on the business going forward but it sounds like it's a pretty sizable revenue contributor given the fact that its impacting the disposition going forward. So I'm wondering, it must be -- is it much more of a low margin business. So maybe a positive for profitability longer-term now that you're no longer involved in that business. And then maybe if you can comment on margins in general, how we should think about them longer-term. I think you mentioned this year more of a baseline looking like 2019, but given the efficiencies, some of them might be permanent on the real estate side, should we think of maybe slightly higher margins longer-term?

John D. Wren -- Chairman and Chief Executive Officer

[Speech Overlap]. Let me first talk about ICON. ICON was very low margin business for sure and it was a very large business. We had purchased ICON in 2000 and it grew rather nicely for the first 10 or 15 years and then for the last several years, it's actually -- it hasn't declined, but it hasn't grown and you take a large number with no growth -- it mutes the growth of the rest of the organization and the margins are such that we more than make it up for in our pursuit of more profit and EBIT and we took all that into consideration.

Took quite a long time to take the decision, but we finally did and the most important aspect, because we can cover the profits, it was a low margin business is that we are substantially complete with the exercise that we started three or four years ago of scrutinizing the portfolio and ridding ourselves of legacy companies that weren't going to contribute to our long-term growth. So we're very happy with the decision and that's where that stands.

I'll do quick thing on margins and Phil can add to both of my comments. With respect to margins, we've said all along that we think 2019 is really the benchmark that we're going to look at and then start to plan some growth from. Last year, you had the disruption of COVID in every single office around the company, you had the restructuring charges we had to take, and you had government subsidies in certain instances, but they certainly didn't cover the costs that we incurred.

We will get efficiencies for certain out of the real estate actions that we took and the agile workforce and hybrid workforce that will be impacted as we come back to work, but against that, what you have is you have some inflation in terms of wages and the resurgence of some of the addressable spend that when people weren't permitted to get on airplanes and visit offices, they will be hopefully in the near-term. I know I've been able to travel, but principally with regards to my position, I've been able to go wherever I want, but most people can't do that. So, Phil, you might want to add on both points.

Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

I would echo what John said, I think as far as margins certainly going forward, we think '19 is the right baseline. We do expect or did expect that the first half certainly of '20 would be a little easier given the remote workforce impact on both the addressable spend that John just touched on and not having as many people back in the office reduces some of the operating costs associated with running those offices when people are back. Some of that's going to come back.

We're going to welcome a bunch of costs back when we're in growth mode like we are now. The challenge is going to be continuing to be disciplined about controlling those costs. So I think the goal is certainly to do a bit better than '19, but '19 is really the baseline for the business going forward and then striving to do better than it.

John D. Wren -- Chairman and Chief Executive Officer

And my final comment on this is obviously there are challenges as you reopen, but there is a renewed energy which I think is going to contribute to both the topline and consistently to the bottom line.

Alexia Quadrani -- JPMorgan -- Analyst

And John, just a follow-up if I may, on the overall environment. I think we've been I think most people can characterize it, while uneven and volatile, it's been a robust advertising recovery. Are you getting the sense you've got such great perspective with your relationship with advertisers, are you getting the sense that there is some beginning of hesitancy on the recovery or the spend given the delta variant or not at all, it's still while uneven, it still seems to be pretty robust.

John D. Wren -- Chairman and Chief Executive Officer

I think the delta variant is because of the headlines, it's somewhat an unknown and we can't predict illness. One of the things that gives me some comfort is that when you get past the headlines and you read the people that have been impacted, it's people who haven't been vaccinated, received only one shot of the two shot protocol and or already have an existing health problem of one form or another and have put themselves in a risky situation.

We're starting to bring back the vaccinated people that we have in earnest after Labor Day and I think people are encouraged to come back to the office. So, yes, there is hesitancy on the part of everyone, but as we don't know -- we can't predict the future, but we do know that we have lived through a hell of a past and we've done it successfully. So that gives us confidence.

And the other thing, which will be temporary I think is there is going to be certain industries where we're already seeing some concern about the adjustments that have had to be made to certain clients' supply lines and certain components, that they needing to delay in receiving them, but we see that as a temporary issue as do most of our clients or at least the ones that I've been speaking to.

Alexia Quadrani -- JPMorgan -- Analyst

All right, thank you very much.

Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

Thank you.


And we do have a question from the line of Tim Nollen with Macquarie. Please go ahead.

Tim Nollen -- Macquarie -- Analyst

Oh, great, thanks. Even coming into COVID, before COVID, you guys were talking about returning to GDP type of growth levels which typically was your norm up until a few years ago. I wonder if you could give us an update now given the divestitures, given the state of the market. I know it's very much in flux right now, but just where do you see your longer-term growth rate settling out once we move through these COVID impacts.

And on the acquisition side, maybe a tack-on question, you mentioned kind of getting back on the acquisition trail. We've seen in the technology space, very high valuations. I'm just wondering if you could comment on pricing in the market and also noting your leverage is quite low right now if there might be any appetite to raise leverage to do more acquisitions. Thanks.

John D. Wren -- Chairman and Chief Executive Officer

There's a couple of questions there, right. In terms of the first one, not changing my tune 25 years later. It's GDP plus all right and without the burden of a non-growth large entity, makes it more achievable than it was the last time I said it. It doesn't mean it's going to happen next week, but we do know the quality of our businesses and the quality of our portfolio. We have the benefit of having always protecting the creative product, which is our ISP and while we have the technology and all the other systems, we can service a client like in the case of Philips as if we are one company Omnicom or if a client has individual needs, our brands are more than happy and excellent and excel at taking care of them. So that's all going to benefit that.

In terms of acquisition pricing, you're absolutely right. There is an insane amount of money chasing things that are out there. We've always looked for people who wanted to be partners on a longer-term and we've always looked to do accretive acquisitions. And when we haven't been able to find accretive acquisitions, we've borne the expense of taking -- of starting up companies and doing things ourselves.

I think as we -- I know -- I don't think as we go forward, there is one or two areas which I'm not going to tell you -- speak about it on the phone that I probably be willing to breakeven on if I had to pay the price to get the reputation and to use as a basis from which then to grow organically, but none do that at this point is going to result in the increase in our leverage and our capital program, which I typically have in my script and I didn't bother to mention this time is exactly the same, it's first to pay our dividends; Second, to do accretive acquisitions, and last but not least, for share buybacks. Again, Phil, you want to?

Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

I don't think there's much to add but I think certainly from a capital allocation strategy perspective, we don't expect to change anything other than our goal is to spend more of our free cash flow on acquisitions in the areas that we think the opportunities for growth are the highest and we're going to be a little more active as we've indicated in the last few calls in pursuing those potential deals.

John D. Wren -- Chairman and Chief Executive Officer

Just having said that, kind of on a humorous note, prior to getting on the call this morning, we saw the treasuries today were 1.16% [Phonetic] and Phil and I were just ruminating, damn it, we didn't need any more money because it's so cheap.


And we do have a question from the line of Craig Huber with Huber Research Partners. Please go ahead.

Craig Huber -- Huber Research Partners -- Analyst

Yes, good morning. Got a few questions. On your revenue by industry chart here, what areas, maybe the two areas John you are the most optimistic about as you think out here over the next year?

John D. Wren -- Chairman and Chief Executive Officer

Well, there's a couple of areas that I'm very optimistic about. I'm optimistic about our Precision Marketing Group. Very optimistic about our media operations and some of the changes we made there. I am optimistic that our experiential business which has suffered dearly during COVID but has returned in places like China. We'll come back and when it does, it will contribute to our growth significantly and healthcare continues and I think especially coming out of things like COVID and especially people have issues being more exposed than otherwise healthy people I think is a commitment that every person on the planet is going to be really focused on.

So I think we're in some great places and with all the confusion and noise and various medias that you can reach out to, I cannot understate our creativity. I can't understate how it's in every component our business and it's always been since the foundation by two creative leaders of Omnicom 30 years ago and it's not something that you can add to a technology-based company or add to an account service type of company. We're creative as a philosophy, it's not an individual. So I think yeah, I'm very bullish across the board about the things that we're able to do.

Craig Huber -- Huber Research Partners -- Analyst

And then, Phil, if I could ask on share buyback, I mean obviously your balance sheet is very strong here 0.4 net debt ratio. So it's good as it's been in many, many years. When should we start to expect share buybacks or would kick in, in a meaningful way so we could see the fully diluted share count number actually start going down. Thank you.

Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

I don't think you should expect much different in the second half of 2021 relative to what we've done in prior second half, Q3, Q4. I don't think we expect anything to dramatically change but I think if things progress as we expect and the business continues to grow and we don't have any setbacks from the outside that we can't control in terms of these COVID variants, which we don't expect currently, certainly 2022 I would expect that we'll be back to more normalized levels from a buyback perspective. And again, if we can do more, find more and close more acquisitions, we will adjust the share buyback number accordingly.

John D. Wren -- Chairman and Chief Executive Officer

And this part, I can't overstate for you enough. I mean, in the month of July, since I was the one who could travel internationally most freely, I completed two transactions myself which I haven't yet closed, but will close in the coming weeks and months and our M&A groups are really beefed up and we're looking at quite a number. It's almost back to the early 2000s in terms of the number of companies we're actually looking at. So share buybacks will come back for certain, but I have some immediate needs in the next 90 days for Phil to fulfill.

Craig Huber -- Huber Research Partners -- Analyst

Great, thank you guys.

Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

Thank you. I think we have time for one more call, operator given the market open.


We have a question coming from the line of Julien Roch with Barclays. Please go ahead.

Julien Roch -- Barclays -- Analyst

Yes, good morning, John and good morning, Phil. Coming back on Alexia's question on ICON, it looks like disposition are up 6 percentage point, 7 percentage point from your previous guidance. So ICON should have been $900 million of revenues in 2020 and if you assume being media fell a bit more than the overall business in 2020, say 25%, looks like it was about $1.2 billion in 2019. Are those in the right ballpark?

And then John, when you said ICON was low margin. What do you mean less than 5% or even less than that? And then last question is on media. What can you tell us about media performance in Q2. You didn't want to give us a number [Indecipherable]. So anything, any color on media, which you say was very good would be appreciated. Thank you.

Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

Sure. In terms of in terms of ICON, I think your ballpark for 2020 is certainly within the range in terms of size. I don't have a '19 number.

John D. Wren -- Chairman and Chief Executive Officer


Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

Yeah, '19 is really kind of irrelevant at this point and as far as margins go I think, that's probably somewhat in the same neighborhood as well and when it comes to media, we've been through this before, we don't break out media because it's integrated within all our businesses and all our disciplines. We don't intend to break out the specific number because that's not how we look at it.

Julien Roch -- Barclays -- Analyst

Okay, yeah I know we've done that before but I'm stubborn. Okay, thank you very much.

Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

Okay, thank you all for joining the call.


[Operator Closing Remarks]

Duration: 64 minutes

Call participants:

Joanne Trout -- Chief Communications Officer

John D. Wren -- Chairman and Chief Executive Officer

Philip J. Angelastro -- Executive Vice President and Chief Financial Officer

Alexia Quadrani -- JPMorgan -- Analyst

Tim Nollen -- Macquarie -- Analyst

Craig Huber -- Huber Research Partners -- Analyst

Julien Roch -- Barclays -- Analyst

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