Five Below (FIVE) Q2 2023 Earnings Call Transcript

Five Below (FIVE -0.51%)
Q2 2023 Earnings Call
Aug 30, 2023, 4:30 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good day, and welcome to the Five Below second-quarter 2023 earnings conference call. All participants will be in a listen-only mode. [Operator instructions] After today's presentation, there will be an opportunity to ask questions. Please note, this event is being recorded.

I would now like to turn the conference over to Christiane Pelz, VP of investor relations and treasury. Please go ahead.

Christiane Pelz -- Vice President, Investor Relations and Treasury

Thank you. Good afternoon, everyone, and thanks for joining us today for Five Below's second-quarter 2023 financial results conference call. On today's call are Joel Anderson, president and chief executive officer; Ken Bull, chief operating officer; and Kristy Chipman, chief financial officer and treasurer. After management has made their formal remarks, we will open the call to questions.

Please limit yourself to one question to enable us to accommodate everyone in the queue. I need to remind you that certain comments made during this call may constitute forward-looking statements and are made pursuant to and within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from such statements. Those risks and uncertainties are described in the press release and our SEC filings.

The forward-looking statements made today are as of the date of this call, and we do not undertake any obligation to update our forward-looking statements. If you do not have a copy of today's press release, you may obtain one by visiting the Investor Relations page of our website at fivebelow.com. I will now turn the call over to Joel.

Joel Anderson -- President and Chief Executive Officer

Thank you, Christiane. Before I get started, I want to officially introduce Kristy Chipman to you as our new CFO and treasurer. We are really excited to have her on board. And while she's only been here six weeks, she has hit the ground running, and is already well immersed in the business.

As you recall, we promoted Ken Bull to COO in March, and he has been a great resource to help with the transition. Kristy, welcome to Five Below. Moving now to our second-quarter results. We are pleased to deliver Q2 in line with our guidance with sales growth over 13% to 759 million and 2.7% comp sales increase, which continued to be driven by transactions.

Our comp transactions increased a strong 4.5%. This once again illustrates the success of our Five Beyond conversion strategy and the appeal of our WOW offering that represents outstanding value, value that is even more appealing when customers are stretching their dollars further. Diluted earnings per share came in toward the high end of our outlook range, increasing approximately 14% to $0.84. Our merchant teams again curated a product assortment that reinforces Five Below's relevancy, and we saw continued popularity of a broad variety of trends across our worlds.

Notable performers were Squish, Hello Kitty, Anime, Collectibles, and our version of consumables, including candies, snacks, and beverages. Our teams also captured the popular Swifty trend with stylish clothing, jewelry, such as friendship bracelets, and beauty products. Finally, we were thrilled to see licenses begin to grow again as new movie releases, like the Super Mario Brothers in April and Barbie in late July, drove customers into theaters in our stores. In anticipation of a successful release of the Barbie movie, our buyers were able to source several Barbie-related items, including a mini styling head, beauty sets and even Barbie dolls, all selling for only $5.

This is a great example of how we can quickly capitalize on a trend by sourcing amazing product at incredible value for our customers. Overall, given the still-challenging economic backdrop, we were pleased with our results and progress in executing across the five key strategic pillars that underpin Five Below's long-term Triple Double vision. Let me give you a quick update on each. The first pillar is store expansion.

With nationwide potential of over 3,500 locations, new stores are the key growth driver for us, and our new store economics remain industry-leading with a payback period under a year. In the second quarter, we opened 40 new stores across 24 states. One of these openings in Louisiana made our top 25 all-time grand opening list. We continue to see great opportunities in the marketplace remain on track to achieve our goal of opening over 200 stores this year, and our real estate teams have a strong pipeline of new stores for 2024.

As an example, we will open over 130 stores in the next four months and our first-half 2024 openings will get much closer to our historical 50-50 opening cadence. Moving to our second pillar, store potential. We set an aggressive store conversion goal for fiscal 2023 and are pleased to have already completed close to 400 conversions. This brings our total converted stores to over 600 since we announced the new prototype at investor day in March of 2022.

We continue to see these converted stores drive higher sales and transactions, ultimately growing our average unit volume through the addition of both Five Beyond, as well as new products and services. Our third pillar is product and brand strategy. Finding great product at extraordinary value for our customers is our passion. And Five Below's merchants persistently pursue trends while newness and value, both in the United States and across the globe.

We are excited about the new global sourcing office in India and the opportunities it will bring in the future. We are already beginning to realize the benefits of having our own team in Asia to drive speed and improve quality along with strengthening strategic partnerships with key suppliers in the region. In fact, we will be delivering the first product source to this new office in time for the upcoming holiday season. On brand strategy, we continue to integrate data and analytics into our digital marketing efforts to better understand the cohorts of customers.

As I mentioned last quarter, we kicked off a marketing campaign for the store conversions in May, with the goal of bringing to life the new Five Beyond store format. We believe it was successful in reaching new customers as evidenced by increases in transactions and customer count. Through our efforts and growing presence on social media, the Five Below brand has established itself as a go-to brand for value and fun, and we want to ensure the word is out to everyone. Our fourth pillar is inventory optimization.

This is the pillar Ken is now focused on as COO while also ensuring the other four pillars are scaling effectively, enabling the delivery of our Triple Double vision. Ken will update you in a few minutes. The fifth pillar, crew innovation, focuses on the store crew and the pipeline of talent that is critical to achieving the Triple Double by focusing on and investing in our associates through training, wages, and opportunities for advancement, the engagement of our crew continues to improve year over year. We will begin holiday recruiting later this quarter, looking to hire over 20,000 seasonal associates at our stores and ship centers for the all-important holiday season.

They are key to delivering the WOW shopping experience at Five Below for our customers. In summary, we are pleased with our financial results and operational accomplishments year to date. We are also seeing success with the start of the second half, which kicked off with a solid back-to-school season. A notable call out is backpacks at Five Below, a staple that we infused with newness each year.

For example, this year, we introduced clear backpacks, expanded our license assortment and added coordinated patches and key chains for customers to personalize their backpacks. We also significantly increased our donation program with over 360,000 backpacks provided for kids in need. As we look to the rest of the year, we remain mindful of the macro pressures facing our customers. Additionally, as many retailers have discussed, we also expect higher than originally anticipated shrink levels for the year and have adjusted our guidance accordingly, which Kristy will discuss in more detail.

Against this backdrop, I'm very pleased with how the teams continue to play offense, our merchants are ready for holiday and have procured a terrific lineup of fresh, trend-right product at outstanding values we believe our customers will love. I want to thank our other teams at Wowtown supporting the stores and ship centers and our overall holiday plans. With that, I will turn it over to Ken to say a few words before Kristy reviews the financials and our outlook in more detail. Ken?

Ken Bull -- Chief Operating Officer

Thanks, Joel. And I also want to extend a warm welcome to Kristy. It's great to have her on board. And in just six weeks, she has taken over all of my previous finance duties while building connections within and beyond the finance organization.

As part of my new role as COO, I am responsible for the inventory optimization pillar as well as ensuring the other four pillars are on track, thereby allowing us to collectively achieve our Triple Double vision. Over the last several years, we have done a great job managing a volatile supply chain while also implementing tools and systems for efficiency. Our current inventory levels reflect an improved supply chain, and we are pleased with the health of our inventory as we enter the back half of the year and expect to be well positioned for the all-important holiday season. We have a great opportunity ahead of us to continue to better leverage inventory as an asset to drive sales and maximize profits.

Using technology and data analytics, we are focused on improving inventory forecasting, ordering, replenishment and flow with a goal of increasing in-stocks and turns and improving end-to-end visibility. We have already begun the work on both a new merchandise financial planning system and the replenishment forecasting tool. Regarding my oversight of the other pillars, we've established a reporting cadence and developed better cross-functional communication to streamline and focus our initiatives and activities, and I feel very positive about the progress we've made. Finally, I am also leading a team to focus on operational mitigation efforts to counter the elevated shrink trends Joel just mentioned.

Now, I'll turn it over to Kristy to go through our second-quarter results and guidance. Kristy?

Kristy Chipman -- Chief Financial Officer and Treasurer

Thanks, Ken, and good afternoon, everyone. I'm excited to be here at Five Below and talk with you today. I'd like to thank the team at Five Below for the warm welcome to the adopted family. I have spent the last six weeks diving into the business, visiting stores and meeting the crew.

And I'm happy to say that what I saw from the outside has been validated. Five Below is a unique brand with tremendous growth opportunities led by an amazing crew with a culture that is second to none. I am looking forward to partnering with the business to achieve the Triple Double vision and getting to know each of you as well. Now, on to the financials.

I'll begin my remarks with a review of our second-quarter results and then provide guidance for the full year and the third quarter. Our sales for the second quarter of 2023 increased 13.5% to $759 million over the last year. Comparable sales increased by 2.7%, with comp transactions increasing 4.5%, partially offset by a comp ticket decrease of 1.8%. We are pleased to see a meaningful increase in comp transactions in our converted stores, validating our investment in this strategy.

In addition, our nonconverted stores also delivered positive comp transactions. The decrease in comp ticket was driven by lower units per transaction, partially offset by a slight increase in average unit retail price, similar to what we have seen for several quarters now. We opened 40 new stores across 24 states in the second quarter, compared to 27 new stores opened in the second quarter last year and continued to be pleased with the productivity of our new locations. We ended the quarter with 1,407 stores, an increase of 155 stores or approximately 12%.

Gross profit for the second quarter of 2023 was up 15.8% over last year to $264.6 million. Gross margin increased by approximately 70 basis points to 34.9%, primarily driven by lower inbound freight costs. As a percentage of sales, SG&A for the second quarter of 2023 increased approximately 140 basis points to 27.1% versus last year's second quarter driven primarily by more normalized incentive compensation versus last year, a planned increase in marketing expense and higher costs and store-related expenses. As a result, operating income finished at 58.6 million, while operating margin decreased approximately 70 basis points to 7.7%.

Net interest income was 4.3 million, as compared to 0.1 million as we benefited from higher interest rates and a larger average cash balance versus last year. Our effective tax rate for the second quarter of 2023 was 25.6%, compared to 26.3% in the second quarter last year. Net income for the second quarter of 2023 was 46.8 million, earnings per diluted share for the second quarter increased 13.5% to $0.84, compared to last year's earnings per diluted share of $0.74. We ended the second quarter with $436 million in cash, cash equivalents and investments, and no debt including nothing outstanding on our $225 million line of credit.

Inventory at the end of the second quarter was 544 million, as compared to $569 million at the end of the second quarter last year. Average inventory on a per-store basis decreased approximately 15% versus the second quarter last year, when we purposefully accelerated inventory receipts to ensure strong in-stock positions for the 2022 holiday season. Now, on to guidance. As a reminder, fiscal 2023 includes a 53rd week, which is still expected to add approximately 40 million in sales and approximately $0.08 in EPS.

My remarks on full-year guidance will refer to the 53-week year unless otherwise noted. Our guidance does not include any potential future impact from share-based accounting or share repurchases. I'll start with guidance for the full year and then turn to the third quarter. For 2023, we are reiterating our expected sales in the range of 3.5 billion to 3.57 billion, an increase of 13.8% to 16%.

The comparable sales increase is still expected to be in the range of 1% to 3%. At the midpoint of this guidance, total sales are expected to deliver a 17.6% compound annual growth rate, or CAGR, for the four-year period since 2019. This is in line with the first half CAGR of 17.4%. With respect to operating margin, at the midpoint, we are lowering guidance by approximately 20 basis points to 11.1%.

For the year, we still expect gross margin leverage due to lower freight costs, though the magnitude of leverage is lower than prior guidance due to higher anticipated shrink reserves. This gross margin leverage is expected to be more than offset by SG&A deleverage due to certain one-time cost management strategies we put in place last year and lapping of lower incentive compensation. As it relates to shrink, we're currently conducting interim physical inventory counts on a subset of our stores and anticipate results will reflect the negative trends seen across the industry. Therefore, we believe it is prudent to increase our shrink reserve for the balance of the year, and we expect a significant impact in the third quarter due to the anticipated year-to-date true-up and higher rate compared to last year.

The impact to the fourth quarter is expected to be much lower. We are working on several shrink and operational initiatives throughout the organization to help mitigate the increased expense. We are lowering our EPS guidance with the midpoint of diluted earnings per share now expected to be $5.41 versus the prior midpoint of $5.51, representing an approximate 2% reduction. We remain on track to open over 200 new stores and to end the year with over 1,540 stores or unit growth of approximately 15%.

With our strong cash balance and healthy free cash flow generation, combined with higher year-over-year interest rates, we are still assuming a significant increase in net interest income this year. We expect a full-year effective tax rate for 2023 of 25.5%, which currently assumes a higher effective tax rate for the second half of the year of 26.5%. Net income is expected to be in the range of $295 million to $311 million, representing a growth rate of approximately 12.8% to 18.8% over 2022. Diluted earnings per share are expected to be in the range of $5.27 to $5.55, implying year-over-year growth of 12.4% to 18.3%.

On a 52-week comparative basis, growth for diluted earnings per share is implied to be 10.7% to 16.6%. With respect to capex, we still plan to spend in total approximately $335 million in gross capex, excluding the impact of tenant allowances. This reflects the opening of over 200 new stores, converting over 400 store locations, commencing expansions to our distribution centers in Georgia and Arizona, and investments in systems and infrastructure. For the third quarter of 2023, net sales are expected to be in the range of $715 million to $730 million, an increase of 10.9% to 13.2%.

We plan to open approximately 70 stores with the majority of these new stores opening in the latter half of the third quarter. This compares to 40 stores opened in the third quarter last year. We are assuming a third-quarter comp sales increase in the range of flat to 2%. We expect an operating margin of 1.4% to 2.1% in the third quarter of 2023.

The approximate 150 basis points of deleverage at the midpoint is primarily due to the anticipated shrink headwind. Net interest income is expected to be approximately 3.6 million for the third quarter, and taxes are expected to be approximately 28%. Diluted earnings per share for the third quarter of fiscal 2023 are expected to be $0.17 to $0.25 versus $0.29 in diluted earnings per share in the third quarter of 2022. In summary, we delivered second-quarter results within the range of our outlook.

As we look to the balance of the year, our teams are making great operational progress against key strategic objectives and preparing for the holiday season. For all other details related to our results and guidance, please refer to our earnings press release. And with that, I'd like to turn the call back over to the operator for the question-and-answer session. Operator?

Questions & Answers:

Operator

Thank you. We will now begin the question-and-answer session. [Operator instructions] Please limit yourself to one question. If you have further questions, you may reenter the question queue.

At this time, we will pause momentarily to assemble our roster. Our first question comes from Jeremy Hamblin with Craig-Hallum Capital Group. Please go ahead.

Jeremy Hamblin -- Craig-Hallum Capital Group -- Analyst

Thanks. And congrats, Kristy, on joining the Five Below team. I thought I might start with asking a question on shrink. And just understanding in terms of 20 basis point change in the operating margin for the year, what portion of that is attributable to your change in shrink reserves for the year? And then secondly and related to that, if you're observing higher shrink do you sense that there might be any change in terms of the self-checkout kiosks that have been added to all the new stores and so forth, the strategy of just rolling that out? Or do you feel like the mitigation strategies that you're working on can adapt to the environment and we can move forward in the pathway that you've gone the last couple of years?

Joel Anderson -- President and Chief Executive Officer

Yeah. Thanks, Jeremy. Let me take that. I mean, obviously, with us not changing the top line, the 20-basis-point decline is really the only change from the last quarter, and that pretty much is all based on the changes we're making with the assumption of shrink.

I think, though, you asked a lot of questions about ACO, a lot of questions about mitigation. And, Ken, maybe you got a few comments because I think in Ken's role both as past CFO and then now in his role as COO, he's responsible for kind of all things inventory. And maybe where we're at right now and what we're doing about it.

Ken Bull -- Chief Operating Officer

Sure. Thanks, Joel. Thanks, Jeremy. What I'd like to do is just give a little bit of history around this because, Jeremy, you asked specifically around shrink rate.

And if you all recall, at the beginning of this year, on our fiscal 2022 year-end call, we did note that we had experienced higher shrink levels last year. And we had about a 30-basis-point annual increase that impacted over 2021. Based on that, we increased our reserves in 2023 to reflect this higher rate that we exited in 2022. And also in response, you mentioned some of the mitigating areas that we could work on, and I'll talk a little bit about that.

But we did increase and we revised our asset protection policies and tactics. Kristy had mentioned also that this month, we're right in the middle of conducting our standard interim physical inventories on a subset of our stores, it's a little bit over a third of our stores, so a meaningful population of the stores. And we are seeing initial kind of elevated levels versus what we noted at the end of last year. And I think you're all familiar with the recent media and videos that are out there where retailers across the sector are experiencing increased levels of shrink and related crime incidents.

And we are not immune to this as we're finding out. Again, as Kristy mentioned, from a financial perspective, based on these preliminary indications from the work that we're doing, we do expect a net financial impact to the 2023 operating margin of about 20 basis points. So, that includes the impact of mitigating efforts both in shrink reduction and also other enterprisewide cost savings initiatives. The true shrink rates that we're experiencing, obviously would be higher than that based on being the 20 basis points is net of all those mitigation efforts.

And just, Jeremy, again, just to talk about this, the -- because you mentioned the mitigating efforts and strategies. I think you mentioned also the self-checkout. As you know, we're not new to these macro challenges that are out there. We've been faced with these before, whether it's tariffs, the pandemic supply chain disruption inflation last year.

And we like to play offense throughout the company to mitigate the financial impact of these macro issues. This is a -- what we view as an external societal issue, and it is going to require involvement from government and local leaders to fully resolve it. We've also noticed that the traditional measures for mitigation around asset protection are not as fully effective as they've been previously. So, we are focusing our shrink mitigation efforts on more of a comprehensive approach that actually includes both asset prevention -- loss asset prevention, and crew safety.

And we've dedicated a team to look at all different areas to help with mitigation efforts. And that includes enhanced technology, merchandise presentation, selective price increases, register formats, policies and procedures. We're going to look throughout the supply chain for improvements there. Regarding ACO that you mentioned, I think we talked about before that we expected to see increased levels of shrink around ACO, and we've seen that historically.

I think what we're seeing is that they're increasing across the board here. So, -- and then on top of it, too, we're also going to be initiating some other cost -- enterprisewide cost savings. So, just kind of an overview on all of that, where it's coming from and what we're doing about it.

Jeremy Hamblin -- Craig-Hallum Capital Group -- Analyst

Thanks for all the color, and best wishes.

Joel Anderson -- President and Chief Executive Officer

Yeah. Hey, thanks, Jeremy. Yeah.

Operator

Our next question comes from Seth Sigman with Barclays. Please go ahead.

Seth Sigman -- Barclays -- Analyst

Hey, everyone, thanks for taking the question. So, my main question is around what's been happening with ticket. Can you talk a little bit about what's going on with the price points. Your ASPs, I think you said were up slightly, but I would think that's largely mix.

Any more insight into how you're managing price points as certain input costs come down? And then when you look at the lower UPT, I think that's been a trend for some time. If I recall last quarter, you talked about some improvement, but just any more context there? Thanks so much.

Joel Anderson -- President and Chief Executive Officer

Yes. Seth, that has been very consistent quarter over quarter. And I think the area we're probably most pleased with is the progress we're making on transactions, which is really our proxy for traffic. The UPTs are only down slightly, and AUR is only up slightly.

So, the comp sales we're getting is more than coming from transactions, and it's not coming from just taking price up. And so, while we've taken up price slightly. It's really not the main driver of where you're seeing our comp increases come from. It's all really coming from transactions.

Seth Sigman -- Barclays -- Analyst

OK. Thank you.

Operator

Your next question comes from Brian Nagel with Oppenheimer. Please go ahead.

Brian Nagel -- Oppenheimer and Company -- Analyst

Hi, good afternoon. Kristy, welcome.

Kristy Chipman -- Chief Financial Officer and Treasurer

Thank you.

Brian Nagel -- Oppenheimer and Company -- Analyst

My question just on SG&A, you addressed this a little bit in prepared comments, but -- so, we've had this elevated SG&A growth rate for the first half of the year, you're telegraphing it to remain elevated in the second half, you're recognizing you haven't provided guidance for the next fiscal year. But I mean, how should we just generally think about those SG&A expenses as we go from this year to next year?

Joel Anderson -- President and Chief Executive Officer

Yeah. I mean, Brian, it's a great question. And it's pretty unfair for Kristy to answer. She's just getting in here for the first six weeks.

But in our tradition as we get closer to the end of the year, we'll give you that guidance. But I think it's safe to say, especially with the explosive growth we see coming in new stores that you will see leverage next year at the operating margin level. We got to figure out where does it fit between gross margin and SG&A. But as you just heard Ken give a lot of examples on shrink mitigation, a lot of that's going to come out of SG&A to cover that.

So, net-net, I would look at it at the operating margin level. And it's our job to mitigate this, no different than any other of these other macro environments are paced and translate that into margin expansion. And just to remind everybody, and I said it in my prepared remarks, I mean, we have over 130 stores coming out at us here in the next four months. And I also shared with you, I expect our new-store opening cadence next year to get back closer to 50-50.

So, there's a lot of growth happening in the next 10 months or so here. I don't know. Ken, anything you'd add on that?

Ken Bull -- Chief Operating Officer

Yeah. Yeah. Just -- I mean, Brian, you heard Joel mentioned in the prepared remarks, still feel extremely confident around the Triple Double vision with really kind of the drivers there being the unit growth, the comp opportunity, and the profit profile, which assumes leverage. So, in line with what Joel said.

Joel Anderson -- President and Chief Executive Officer

But too early to be given specific callouts for next year.

Ken Bull -- Chief Operating Officer

Right.

Joel Anderson -- President and Chief Executive Officer

Thanks, Brian.

Brian Nagel -- Oppenheimer and Company -- Analyst

I appreciate it. Thanks.

Operator

Our next question comes from Chuck Grom with Gordon Haskett. Please go ahead.

Chuck Grom -- Gordon Haskett Research Advisors -- Analyst

Hey, thanks. Good afternoon, everybody. Just wondering if you guys could speak to the cadence of the comp throughout the quarter. And then if we take the midpoint of your 3Q comp guide, it does imply a pretty big uptick on the four-year stacks relative to the second quarter but consistent with the first quarter.

So, I guess my question is, can you remind us if there's any unusual compares over the past couple of years that drove that and/or the factors that support the implied acceleration in the comp?

Joel Anderson -- President and Chief Executive Officer

Yeah. Hey, Chuck, I think the way we look at it is look at your four-year average store growth. Look at your four-year CAGR -- and I think if you compare our first-half four-year CAGR, it's in the mid high teens. Ain't that right, Kristy?

Kristy Chipman -- Chief Financial Officer and Treasurer

Yeah.

Joel Anderson -- President and Chief Executive Officer

And then what's implied for the back half of the year is almost identical. It's within 10 or 20 basis points. I think, Chuck, that's a better way to look at it in terms of the comp. And then for within the Q2 cadence, it was relatively in line all three months.

Kristy Chipman -- Chief Financial Officer and Treasurer

Yeah.

Joel Anderson -- President and Chief Executive Officer

Consistent.

Ken Bull -- Chief Operating Officer

And also, Chuck, just to add to that, the -- our guide for Q3 is pretty much in line with what we had expected early on. If you recall, I think we spoke about this on the fourth-quarter call when we gave guidance for the year. In terms of what the cadence would be of if you look at kind of a multiyear geo stack performance, the year is really laying out by quarter as we had expected early in the year.

Joel Anderson -- President and Chief Executive Officer

Yep.

Chuck Grom -- Gordon Haskett Research Advisors -- Analyst

OK, great. Thanks.

Ken Bull -- Chief Operating Officer

Thanks, Chuck. Yep.

Operator

The next question comes from Matthew Boss with JPMorgan. Please go ahead.

Joel Anderson -- President and Chief Executive Officer

Matt?

Ken Bull -- Chief Operating Officer

Matt?

Operator

Hello, Matthew. Is your line muted?

Matt Boss -- JPMorgan Chase and Company -- Analyst

Sorry about that.

Joel Anderson -- President and Chief Executive Officer

I was going to make up the question for you, but you go ahead, Matt.

Matt Boss -- JPMorgan Chase and Company -- Analyst

So, Joel, a couple of things. Maybe could you elaborate on category trends that you saw across maybe more discretionary relative to consumables? Any call outs by income cohorts. I know you touched on the third quarter, but anything specific to August to call out? And then maybe just elaborate on the terrific lineup of product that you cited into holiday and just your flexibility to chase demand in the second half.

Joel Anderson -- President and Chief Executive Officer

Yes. Look, Matt, a lot of questions all on product a little bit. The category trends, first quarter or second quarter, not much change. It continues to skew toward our version of consumables which comes in the form of candy and HBA and the like.

So, that was pretty consistent from Q1 to Q2. The interesting change that we did call out there was just the emergence of licenses, Mario Brothers and Barbie, while not a huge impact on the quarter, it's just nice to see licenses reemerge. We haven't really seen licenses of anything meaningful since there really hasn't been movies for a few years here. So, that's really good to see.

Cohorts, nothing to call out. We continue to really see strength across all the cohorts, but no trade down per se that would call out. And then, hey, we're really pleased with back-to-school, and I'm not ready to talk about holiday just for competitive reasons, but we got a great lineup for product. And if anything, I would say our whole store becomes a store of needs in the fourth quarter rather than a store of wants.

So, excited about fourth quarter and what's coming this way, Matt.

Matt Boss -- JPMorgan Chase and Company -- Analyst

Great. Best of luck.

Joel Anderson -- President and Chief Executive Officer

Hey, thank you. You bet.

Operator

Our next question comes from John Heinbockel with Guggenheim Securities. Please go ahead.

John Heinbockel -- Guggenheim Partners -- Analyst

All right. Two quick questions, right? So, for Joel, I know you're not ready to talk about holiday, but when I think about, right, the reset of tech and then putting Five Beyond in a bit early in trade down, how would you assess your positioning for the fourth quarter, right? It would seem to be better than it's been in a couple of years. And then for Ken, where do you think the biggest opportunity is on inventory? Because I don't think you've had a big problem on out of stock, right? So, is it that, or is it just more inventory turnover?

Joel Anderson -- President and Chief Executive Officer

Yeah. Let me just start, and I'll turn it over to Ken. Look, I think the biggest change, John, and great call out on the tech reset, but the biggest difference for us is the magnitude of Five Beyond stores we're going to have this year versus last year. I mean, it's approaching close to half our comp stores.

And we learned a lot from last year on how the Five Beyond part performed and that's given our merchants a full year to prepare for that. And so, I think that's a big running head start this year that we didn't have last year already with Matt shared licenses and then there's a few other things coming. But we're in a much better situation than prior years. And then you certainly got Ken about inventory, and that's also in a much better shape than last year.

Ken Bull -- Chief Operating Officer

Much better position, John. And thanks for the compliment on the in-stocks. But internally, we feel we can still do better there. Within stocks, you mentioned turns.

I mean, it's all about buying better at the end of the day, making sure we've got the right inventory in the right location at the right time. And we feel there's still opportunity there for us. The ability Joel spoke about the trends that are out there. We want to make sure we have the ability to continue to place or buy those trends and put them in front of the customers appropriately.

So, there's still opportunity out there, and it's going to come from process. It's going to come from technology. We're also incorporating data and analytics. So, we still have a ways to go to see improvements there.

John Heinbockel -- Guggenheim Partners -- Analyst

OK, thank you.

Joel Anderson -- President and Chief Executive Officer

Thanks, John.

Ken Bull -- Chief Operating Officer

Thanks, John.

Operator

Our next question comes from Simeon Gutman with Morgan Stanley. Please go ahead.

Simeon Gutman -- Morgan Stanley -- Analyst

Hey, good afternoon. Joel, I should restate my name in case I get a Simon this time.

Joel Anderson -- President and Chief Executive Officer

Hey, Simeon. How are you?

Simeon Gutman -- Morgan Stanley -- Analyst

All right. You got it that time. So, I wanted to follow on this value movement we're seeing in retail and a little bit on the fourth quarter. You said you're not seeing trade down.

I'm curious if you -- your traffic seems to suggest that you're getting your fair share of the value movement, but we're seeing discount mass, even dollar stores do a little better than others. So, curious if there's anything there to call out if there's anything within Five Beyond that's changed? And I think it was a year or it could have been two ago when you called out the fourth quarter being prime positioned for your customer for your value. And to John's point, I think it does line up reasonably well this time around. Curious if you can comment on that as well.

Joel Anderson -- President and Chief Executive Officer

Yeah. I mean, look, on the trade down, I was more referring to the general sense of how some of the others look at trade down. But clearly, our traffic is up, and it's up -- seeing a lot of new customers in the door. And so, I think that just shows we're more relevant to more customers.

And this is our off season. I mean, I think this time of year, the time when Five Below was the least needed. So, to see that really ticking up. Our marketing is working, the customer needs it.

And then certainly, you called out all the holiday stuff, Simeon, but we're really set up nicely for a great holiday. And I think as value is really in vogue again and there really isn't any other kids retailer out there, our store becomes a store of needs for families at holiday time. And -- so, I'm really excited about what we're seeing for Q4 here. And we're going into a lot of momentum.

Some of the questions John asked about the tech resets being done earlier, the Five Beyonds that are done, etc., etc. But I know you all want specific items, and those I'm just going to have to save for the next call just for competitive reasons.

Simeon Gutman -- Morgan Stanley -- Analyst

Thanks.

Joel Anderson -- President and Chief Executive Officer

Hey, thanks, Simeon.

Operator

The next question comes from Edward Kelly with Wells Fargo. Please go ahead.

Edward Kelly -- Wells Fargo Securities -- Analyst

Hi. Good afternoon, everyone. I wanted to ask a follow-up question on shrink. The last time that you talked about shrink after that, I think it was your January accounts, you mentioned the 30-basis-point year-over-year headwind.

It looks like an additional 20 basis points now, but you have cost mitigation. So, I'm just wondering if you could quantify how much we're really talking in terms of like how much is it really up year over year. And then as we think about the forward risk around shrink, I don't think you do rolling count you can again in January. Do you think we've seen the bottom here, unemployment still low? And then the last part of all this is where is it coming from there? I think initially, there's a lot of organized crime, stuff that people are talking about.

But has this worked its way into more traditional customers and to employees. Thank you.

Joel Anderson -- President and Chief Executive Officer

Yeah. I mean, Ed, there's a lot to unpack. And I think for all of you on the call, you just got to remember, we've painted for you probably in our guide the worst-case scenario. We are still in the process of doing all the reconciliation, quantifying all our mitigation efforts.

We'd already mitigated some of the things from the 30 basis increase from last year. I do think we've seen pretty much the high watermark. The difference is now is a year ago, we weren't doing anything about it. In June, we put in a new return policy.

We've changed our damages policy. So, all the mitigation efforts we are putting in just started. And also remember, the shrink that we were exiting '22 on included a lot of stores that were inventoried back through '21. This inventory really includes everything from the back half of '22 and the front half of '23.

So, we have a really good sense now of the high watermark, and it's our job to mitigate it. And the fact remains that all retailers are seeing this and as Ken said, somewhat of a silo issue to fully mitigate, but our job is to really get after this and figure out a way to mitigate the increased shrink we're having. And so, where is it coming from? It's coming in all angles. And you've got several cities now, which just simply aren't prosecuting below the $500 level.

Sadly, our hometown here in Philly is a city that's seen some of our highest shrink rates. And we've watched Target, and we've watched Wawa exit Center City. And so, while I don't think we're yet at that extreme of closing Five Below stores there, these are the type of integration strategies that will be included as we consider what to do if we don't see things improve. So, it's a big amount that could be, I think, in total, is 50 to 70 basis points.

And our job is to mitigate that. And we -- as you can tell by our guide, I think it's going to be around 20 basis points.

Edward Kelly -- Wells Fargo Securities -- Analyst

Great. Thank you.

Joel Anderson -- President and Chief Executive Officer

Thank you, Ed.

Operator

Our next question comes from Paul Lejuez with Citi. Please go ahead.

Paul Lejuez -- Citi -- Analyst

Hey, thanks, guys. Can we talk about the lift? Give us an update on the lift you're getting from remodels. Is that trending as good as you'd anticipated? And how does that lift breakdown between transaction and the increase in transactions versus ASP? And how has that changed over time? And then just curious with your productivity in less mature markets versus your more mature markets, what you're seeing? Thanks.

Joel Anderson -- President and Chief Executive Officer

Yes, Paul. I mean, look, nothing's changed on the conversion stores. We're still seeing mid-single-digit lifts with transactions being even higher than that in converted stores. So, really, I mean, we are uber excited and standing behind this conversion strategy.

We've got the 400 that we've done this year and expect to get right back after that again next year with some more stores. But that mid-single-digit lift is consistent with what we saw at the end of last year and are continuing to see this year year to date. Did I catch all that there, Paul?

Paul Lejuez -- Citi -- Analyst

That is the first one. Second one is on new-store productivity -- looking at your mature -- more mature markets versus your newer markets, what you're seeing?

Joel Anderson -- President and Chief Executive Officer

Well, NSPs were -- I mean, they're -- I think we came in what? Close to --

Kristy Chipman -- Chief Financial Officer and Treasurer

Close to 90.

Ken Bull -- Chief Operating Officer

On an adjusted basis, close to 90. And it's relatively consistent through the types of stores and regions.

Joel Anderson -- President and Chief Executive Officer

All right. Thanks, Paul.

Paul Lejuez -- Citi -- Analyst

Thanks, guys.

Operator

Our next question comes from Scot Ciccarelli with Truist. Please go ahead.

Unknown speaker

Hi, guys. This is Joe on for Scot. Thanks so much for taking my question. Actually, I just wanted to follow up a little bit on the mid-single-digit lift you're seeing in the remodels.

Is there anything you'd call out in different areas by income demographics?

Joel Anderson -- President and Chief Executive Officer

No. Honestly, it's pretty consistent by income demographics, and we're seeing that same type of lift consistently, no matter where we've opened the stores. If anything, we see it a little bit higher if it's an older store that we converted. But in terms of income demographics and that type of thing, it's pretty consistent.

Unknown speaker

Awesome. Thanks. And then -- and just one follow-up question. I know you guys have been talking about people shopping closer to holidays.

Just wanted to see what you were thinking about for Halloween trends this year. Would you expect that incrementally latter half boost versus last year or something around the same?

Joel Anderson -- President and Chief Executive Officer

Well, yeah. No, I think it's -- we've seen it closer to the holiday consistently for over a year now, and I think Halloween will be pretty similar this year as well.

Unknown speaker

Got it. Thanks so much.

Joel Anderson -- President and Chief Executive Officer

Yep.

Operator

Our next question comes from Michael Lasser with UBS. Please go ahead.

Michael Lasser -- UBS -- Analyst

Good evening. Thanks a lot for taking my question.

Joel Anderson -- President and Chief Executive Officer

Hey, Michael.

Michael Lasser -- UBS -- Analyst

In three years prior to the pandemic, Five Below had a 12% operating margin on average. Now, after the 20-basis-point reduction to your guidance on the heels of the increased shrink, you're probably going to have around an 11% operating margin despite having $2 billion of incremental sales. So, Joel, what needs to happen in order to get back to the 12%? You mentioned that you're going to be targeting operating margin expansion next year, but is it simply a function of generating comp growth to leverage the fixed expenses to drive the margin expansion? Or are there other strategies you can put in place that would restore the profitability back to where it was prior to the pandemic? Thanks.

Joel Anderson -- President and Chief Executive Officer

Yes. Look, Michael, certainly, the increased shrink was something we didn't think was going to continue this year over last year. And we're working hard now to mitigate that. But let's not lose sight of -- that aside and you said 11%.

So, you're taking -- you're assuming we're going to be closer to our low end of our guide, not the high end of our guide. So, -- and I think as we continue to find things to mitigate it, that's going to improve that. But there's two big things that are coming. We're going to start to get the leverage off of these Five Beyond stores that we put a lot of money into spend a lot of time converting.

Those are going to lever for us. And then we're also, we've really accelerated our new stores. And that's been a setback for -- we're about three years behind where we wanted to be back in '19 due to the pandemic. And so, our new stores are really going to come online here.

We've got 130 coming on in the next four months, a huge stack coming on the beginning of next year. We haven't backed close to a 50-50, and that all contributes toward fixed. And then Ken and his focus on all the investments we've made are really going to help the leverage. We're not opening any distribution centers in the next two years here.

We'll lever off those DCs. We're going to lever off the systems we invested in. So, there's a lot of leverage that's coming from all those. I think it's our job to come back to you all toward the end of the year here to quantify that exactly and so you can put those into your models.

But I see nothing but upside as we get past this shrink, put mitigation efforts in for that, and then take advantage of new-store growth and the Five Beyond strategy working. Thanks, Michael.

Operator

Our next question comes from Joe Feldman with Telsey Advisory Group. Please go ahead.

Joe Feldman -- Telsey Advisory Group -- Analyst

Yeah. Hey, guys, thanks for taking the question. Why don't I go back to inventory for a minute? And how are you guys planning inventory for the second half? And how does the shrink impact your plan, meaning presumably, you're finding there's stuff that's not there? And so, now it's like you have to maybe order more. And I'm wondering how we should expect inventory to look either on a per store or on a total basis at the end of each quarter? Thanks.

Ken Bull -- Chief Operating Officer

Thanks, Joe. If we look out in terms of inventory levels, we speak normally to the average inventory on a per store basis. I think if you roll this forward, end of Q3, end of Q4, similar to what we saw at the end of this quarter, we were down double digits, about 15%. I expect it to be down probably more single digits.

Again, I think that's a reflection, first of us improving our inventory management disciplines there. And then your -- the second part of your question around the shrink, yes, those are -- we would obviously be allocating more product out to the stores in response to these higher shrink levels. I mean, obviously, we made estimates of what shrink would be, and we're coming in higher than that. And then we'd make the adjustments to make sure the stores are in an appropriate inventory position going forward.

Joe Feldman -- Telsey Advisory Group -- Analyst

Thanks, guys. Good luck.

Joel Anderson -- President and Chief Executive Officer

Thanks, Joe.

Ken Bull -- Chief Operating Officer

All right. Thanks, Joe.

Operator

The next question comes from Michael Montani with Evercore. Please go ahead.

Michael Montani -- Evercore ISI -- Analyst

Hey, guys. Thanks for taking the question. First, I just wanted to see if there was any call out in terms of geography on the comp and/or if you started August in the comp range? And then I just had a margin follow-up.

Joel Anderson -- President and Chief Executive Officer

Yeah. Mike, if you could just get on next for a margin follow-up. We're trying to get through rest of these calls, but no real geography change. We see it for a week here, a week there when there's like storms that rolled through California a week ago and obviously Florida right now.

But if you look -- put the whole quarter together, pretty consistent across all geographies and really pleased with the start to Q3 here. And, yeah, absolutely within the range. Thanks, appreciate that. Talk to you later, Mike.

Operator

Our next question comes from Brad Thomas with KeyBanc Capital Markets. Please go ahead.

Brad Thomas -- KeyBanc Capital Markets -- Analyst

Hey, thanks for taking my question. And welcome, Kristy. I'll ask another category and merchandising question to stay off of shrink for now. You mentioned Barbie performing well.

I guess the question we've gotten here is was it material here? And any sense that may fade here as Barbie mania dies down? Maybe this back-to-school, kind of partly underway here, not pulling it away across the whole country. Any early trends that you're seeing that may help to drive some acceleration? Thanks.

Joel Anderson -- President and Chief Executive Officer

Yeah. Look, I think I called out Barbie, less because it impacted our quarter and more as a shout-out to Barbie and Mario Bros, just that we're starting to see licenses emerge. And -- but it's -- I don't think Barbie is going to -- it's not going to be near as big as Frozen or a couple of the other movie releases, but really pleased that it's there. It's a great example of our merchants staying on trend and really chasing something.

Back-to-school, it was all about backpacks. We had a great backpack season, and that's really the sign for there. It is wrapping up here in the Northeast here. I think licenses even in backpacks were pretty relevant.

But nothing else to call out there. And actually, you'll be seeing us set Halloween in the stores next week. Thanks, Brad.

Brad Thomas -- KeyBanc Capital Markets -- Analyst

Great. Thanks, Joel.

Operator

The next question comes from Jason Haas with Bank of America. Please go ahead.

Jason Haas -- Bank of America Merrill Lynch -- Analyst

Hey, good afternoon. Thanks for taking my question. I know it's a small portion of your business, but I was curious if you could talk about what you've seen with online sales recently. And I'm also curious if you've seen any increased competition from online-only competitors, both to your online business and also the store? And if not, can you just remind us what insulates the Five Below model from online competition? Thanks.

Joel Anderson -- President and Chief Executive Officer

Yeah. Look, online has been good for us. Just to remind everybody, it is low single digit of our total business, which is a very different profile from everybody else. And certainly, what insulates it is it's a small piece of the business, for starters.

So, even if it had a material impact, it's a very small impact on our total business. But having said all that, online is great for us. It helps us get an early read. We already have a good sense of what's going to sell in Halloween here because it's been online for about four weeks now.

And we do that every -- with every seasonal change, we get it up online first. And it more helps us prepare and set the stores. But no impact from -- that we can tell from pure online retailers. Thanks.

Appreciate it, Jason.

Jason Haas -- Bank of America Merrill Lynch -- Analyst

Thank you.

Operator

The next question comes from Daniel Silverstein with Credit Suisse. Please go ahead.

Dan Silverstein -- Credit Suisse -- Analyst

Hey there. Thanks for squeezing me in. Just a quick question on conversions. So, given that transaction growth has driven the comp this year and Five Beyond conversions have help that along.

Is the shift in focus to store openings in the back half factored into comp guidance, particularly thinking about 4Q, which potentially embeds sequential comp acceleration but no incremental benefit of more conversions? Thank you.

Joel Anderson -- President and Chief Executive Officer

Yeah, Dan. It doesn't factor in any incremental conversions at all. And I don't think it was intentional at all that the back half was toward new stores. This is more a factor of the hangover from COVID and the shutdown of supply chains and getting it back open.

So, our class of '23 will be back closer to 50-50, and the class of '23 -- '24 will be back to 50-50. So, this is just the last remains of it. By next year, we're back to a normal cadence of openings, but it doesn't play much into a comp change.

Dan Silverstein -- Credit Suisse -- Analyst

OK, thanks. And if I could, just really quickly, can you speak to the availability of potential crew members given in how many stores are opening in 2H?

Joel Anderson -- President and Chief Executive Officer

Yeah. You know what, we have not had any problems with crew availability and getting stores open. A reminder for everybody, we're really good at hiring 15 and 16-year olds. That's something a lot of retailers don't do.

Not 15 and 16, 16 and 17-year-olds. And so, we're a store for kids. We hire kids, and everybody loves their first job, and we're a great place for a first job. So, really no problem there.

We kick off hiring here in about another three, four weeks and don't expect any issues.

Dan Silverstein -- Credit Suisse -- Analyst

Thank you.

Joel Anderson -- President and Chief Executive Officer

Thank you. You bet.

Operator

The next question comes from Anthony Chukumba with Loop Capital Markets. Please go ahead.

Anthony Chukumba -- Loop Capital Markets -- Analyst

Thank you so much for taking my question. I didn't think I'd be able to get it in with all the two and three-part questions that everyone else was asking. I guess my question just real quickly on Barbie, just is your -- would you -- I mean, I've seen the Barbie in your stores. Are you sort of happy with your assortment? Would you -- in other words, is it enough? Would you want to get more? Were you chasing it? Just how do you feel about your Barbie assortment? Thank you.

Joel Anderson -- President and Chief Executive Officer

Yeah. Thanks, Anthony. I think it's enough. We are chasing it.

The stuff sold faster than we thought, and we've got more coming in. But we don't see it as something that's going to grow like Frozen did from 7 to 11 to 13 feet or something like that. But in certain stores, we definitely are chasing and it's been somewhat short. But overall, we're pretty pleased with it.

Thanks, Anthony. Appreciate the one-part question.

Operator

The next question comes from Krisztina Katai with Deutsche Bank. Please go ahead.

Krisztina Katai -- Deutsche Bank -- Analyst

Hi, good afternoon. Thanks for squeezing us in. I just had just a question on store growth and given the acceleration that you're talking to. So, maybe two parts.

Can you just talk about your overall ability to get these open on time, if we should think about there's any risk, maybe that some can get pushed later into quarters or early into next year? And then, two, could you just talk about what the process looks like now that availability of labor is getting better? Or you're finding incremental real estate locations from closures? Just how best to think about that getting closer to that 50-50 cadence next year.

Joel Anderson -- President and Chief Executive Officer

Yeah. Look, answering that second part of the -- first, the biggest thing that changed, unfortunately, I hate to say this, there was a bunch of bankruptcies. And there hasn't been many store bankruptcies in the '21, '22 time period. And it really accelerated here in back end of '22 into '23.

So, that's really what helped on filling the pipeline back up, so we're back on time. And then in terms of opening on time, really, we're not seeing the supply chain problems that we had, and landlords are back to building. We've got a bigger team. We're building -- and it's pretty much flowing.

Look, we have a store here and there that will get pushed back for a month or six weeks, but then we'll have another store pull up. So, it's more like we're seeing an even amount of pull ups as we on are pushbacks. Thank you. We got to keep going here.

This might be our last caller, yes.

Operator

Yes. The last question comes from Phillip Blee with William Blair. Please go ahead.

Phillip Blee -- William Blair and Company -- Analyst

Great. Thank you, guys. I was just hoping you could provide a little bit more color on the transaction growth you saw during the quarter? How much was driven by Five Beyond versus nonconverted locations? And then any color on growth attributable to new versus existing customers on the expanding value appeal? Thank you.

Joel Anderson -- President and Chief Executive Officer

I don't know if I -- I don't know -- Kristy, do you have those numbers on the conversions?

Ken Bull -- Chief Operating Officer

Transactions were positive in both, right? And so, we're -- Phillip, we're positive in both converted stores and nonconverted stores. And I think you talked about the growth. I mean, we're seeing actual growth in new customers and improvements in our retained customers, too.

Joel Anderson -- President and Chief Executive Officer

So, look, it's obviously higher in the converted stores. And honestly, that's a good thing. I mean I just -- that was our strategy. That's what we wanted to see.

And we got over 600 of them now and to see it continue like that just bodes well for the rest of them as we convert them next year and the year after.

Phillip Blee -- William Blair and Company -- Analyst

OK. Great. Thanks.

Joel Anderson -- President and Chief Executive Officer

Yep, thank you. Hey, thanks, everybody, for jumping on. A lot of questions certainly about shrink, but more importantly, we are opening a record set of number of new stores. We're increasing our productivity in our stores.

We're growing our brand awareness. The marketing is really starting to work. We're transforming the inventory. The focus Ken's going to put on that, it's going to create efficiencies.

And we're going to make Five Below a great place to work for the associates. We hope to see you -- we hope you enjoy the rest of the summer, and don't forget to get out and visit a Five Below store. Thanks for joining us, and I'll see you after Thanksgiving on our third-quarter call. Have a great night, everybody.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Christiane Pelz -- Vice President, Investor Relations and Treasury

Joel Anderson -- President and Chief Executive Officer

Ken Bull -- Chief Operating Officer

Kristy Chipman -- Chief Financial Officer and Treasurer

Jeremy Hamblin -- Craig-Hallum Capital Group -- Analyst

Seth Sigman -- Barclays -- Analyst

Brian Nagel -- Oppenheimer and Company -- Analyst

Chuck Grom -- Gordon Haskett Research Advisors -- Analyst

Matt Boss -- JPMorgan Chase and Company -- Analyst

John Heinbockel -- Guggenheim Partners -- Analyst

Simeon Gutman -- Morgan Stanley -- Analyst

Edward Kelly -- Wells Fargo Securities -- Analyst

Paul Lejuez -- Citi -- Analyst

Unknown speaker

Michael Lasser -- UBS -- Analyst

Joe Feldman -- Telsey Advisory Group -- Analyst

Michael Montani -- Evercore ISI -- Analyst

Brad Thomas -- KeyBanc Capital Markets -- Analyst

Jason Haas -- Bank of America Merrill Lynch -- Analyst

Dan Silverstein -- Credit Suisse -- Analyst

Anthony Chukumba -- Loop Capital Markets -- Analyst

Krisztina Katai -- Deutsche Bank -- Analyst

Phillip Blee -- William Blair and Company -- Analyst

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