Please ensure Javascript is enabled for purposes of website accessibility

Amazon Ditches Twitch Prime in Gaming Service Rebranding

By Eric Volkman – Updated Aug 12, 2020 at 1:04PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The company's offering is now known as Prime Gaming.

Amazon's (AMZN 2.10%) Twitch Prime gaming service is no more, in name at least

On Monday, the service relaunched as Prime Gaming, emphasizing that it is part of the company's durably popular Prime customer perks package.

Prime Gaming offers Prime members a raft of free games, plus access to in-game extras for numerous other titles. This month, more than 20 games are available for members to play. These can be downloaded and kept by users.

Woman on a couch playing a video game.

Image source: Getty Images.

Since being introduced in 2005, Prime has expanded from a limited set of perks and discounts to a sprawling suite of member benefits. These include access to a host of free-to-watch TV shows and movies on Prime Video, and free same-day shipping for the Amazon Fresh grocery delivery service, among other offerings.

The big retailer said in a statement that "Prime Gaming offers members all of the growing gaming benefits they had with Twitch Prime, but now as one of the core entertainment benefits of Prime."

Although Twitch, owned by Amazon subsidiary Twitch Interactive, is an immensely popular live-streaming game site, Prime has a larger user base. As of the beginning of this year, Prime had 150 million members worldwide. And it seems the company is on pace to hit the 200 million mark later this year, particularly with many people cloistered at home during the coronavirus outbreak.

Yet Amazon didn't start the week on a high note. The company's stock slid by 0.6% on Monday, in contrast to the gains enjoyed by the broader equities market.

Editor's Note: The headline of this article has been updated to clarify that the Twitch Prime name is being rebranded.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Eric Volkman has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.