Please ensure Javascript is enabled for purposes of website accessibility

DraftKings Hires a Verizon Executive as Chief Media Officer

By Rhian Hunt - Apr 13, 2021 at 11:55AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The newly minted position will help DraftKings manage and profit from its growing channel lineup.

Online fantasy sports and sports betting company DraftKings (DKNG 0.86%) said in a press release today it is creating a new executive position: chief media officer. Brian Angiolet, former chief business officer and senior vice president at Verizon Communications, has been tapped to occupy the new post.

DraftKings CEO Jason Robins said Angiolet's experience will help him use the company's growing assortment of channels and content to bring more paying customers to its fantasy sports and digital sports gambling services, remarking the CMO pick "deeply understands how the virtuous circle among sports, gaming, and content has the potential to boost engagement." Angiolet will start working in his new position on April 26.

The hands of two executives shaking hands over a freshly signed contract.

Image source: Getty Images.

The press release notes DraftKings has acquired multiple channels tying in to its main business. It has also made acquisitions to bolster its business performance in other ways. Recently, it purchased BlueRibbon Software, a company whose software will enable personalized jackpot promotions and rewards for users of the DraftKings app. It also bought the Vegas Sports Information Network, or VSiN, a streaming internet TV company broadcasting sports betting news and analysis through several channels. 

As chief media officer, Angiolet will be responsible for coordinating DraftKings' expanding stable of media properties to funnel customers toward the areas where the sportsbook provider can profit. The optimization is part of the company's ongoing drive to build engagement in its existing markets, while watching for opportunities to offer its services in states where sports betting is just now being legalized, such as New York

Its multi-pronged approach to profiting from the spreading trend of American sports betting has enabled DraftKings to buck stock market fluctuations and keep growing even when the overall market dips. 

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

DraftKings Inc. Stock Quote
DraftKings Inc.
DKNG
$11.77 (0.86%) $0.10

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
316%
 
S&P 500 Returns
112%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/04/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.