Please ensure Javascript is enabled for purposes of website accessibility

Why Amazon's Purchase of MGM Will Do Little for Amazon Stock

By Will Healy - Jun 1, 2021 at 6:24AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

What benefits Prime members does not necessarily help investors.

Amazon's (AMZN -0.96%) intent to purchase MGM Studios for $8.45 billion led to a muted reaction in its stock. The e-commerce conglomerate moved higher by about $6 per share, a 0.2% gain. While the acquisition makes perfect sense in the minds of some, the lack of price action in Wednesday trading may warrant a deeper look.

What the MGM purchase means

Indeed, fans of Amazon Prime Video will probably like what they see from the MGM purchase. MGM (which investors should not confuse with leisure company MGM Resorts International) owns the rights to about 4,000 films, including iconic franchises such as the James Bond and Rocky films. It also holds about 17,000 television shows. Some of these programs, such as The Handmaid's Tale and Vikings, appear on competing streaming services.

A viewer sitting on a couch and eating popcorn reacts to a show while holding a remote.

Image source: Getty Images. 

The first-quarter 2021 earnings report mentioned that over 175 million Prime members have streamed a Prime Video program in the last year. Considering that Prime claims more than 200 million members, this points to the popularity of the streaming service.

However, Amazon investors should not confuse their perspective with those of Prime members or stockholders in other companies. The reason is that, the content library will likely not become a core holding of the consumer discretionary stock. Even though the company has produced popular programs such as The Marvelous Mrs. Maisel and Tom Clancy's Jack Ryan, Amazon treats Prime Video as a secondary benefit of subscribing to Amazon Prime. This, however, wouldn't be the case with Netflix or Disney -- whose primary businesses are content -- and making such a purchase would mean greater implications for their shareholders.

Digital Commerce 360 confirmed this when it found that free shipping was the No. 1 reason consumers use Prime. Revenue figures also appear to back up the secondary nature of Prime Video. Amazon announced Prime brought in more than $25.2 billion in revenue in 2020 but made no mention of Prime Video's effect on that number. While the MGM library could increase customer loyalty to Prime, it offers no discernible direct benefit to Amazon's top line.

Where investors should focus

Instead, MGM merely becomes the latest purchase for a conglomerate that owns businesses such as Whole Foods Market and sells online ads. Fortunately, Amazon still offers stockholders good reasons to stay with Amazon outside of MGM.

One is the company's cash situation. In the last 12 months alone, it has generated $26.4 billion in free cash flow. Also, while its liquidity has fallen from year-ago levels, its $73.3 billion in liquidity means the company holds significant amounts of spare cash. This leaves Amazon positioned to pay off its long-term debt of $31.9 billion if it so chooses and cover the $8.45 billion purchase price of MGM.

Also, net sales surged by 44% in the first quarter, while net income spiked 220%. An upward revision in the value of equity investments contributed heavily to the profit surge.

For the second quarter, Amazon projects a sales increase of between 24% and 30%. It also estimates an operating income of between $4.5 billion and $8 billion, with $1.5 billion in COVID-19 costs affecting these numbers. This tells investors little since operating income came in at $5.8 billion in Q2 2020.

Still, between the cash situation and the first-quarter performance, Amazon should ride out any possible uncertainty. Hence, the lack of revenue or earnings projections for the second half of the year should not deeply worry investors, even if customers choose to shop less online for a time as stores reopen.

Investors should also remember that Amazon has consistently broken out numbers for domestic, international, and AWS-related sales. This did not change for past acquisitions, and investors have little reason to expect the MGM purchase to alter this trend.

Investor takeaways

The MGM purchase will likely not affect the investment case for Amazon directly. Indeed, the purchase will improve the offerings on Prime Video and give customers another reason to remain Prime subscribers. However, investors have to remember that media holdings are not a core business for Amazon. If history serves as an indication, the acquisition is a non-story from the stockholder's perspective.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Will Healy has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon, Netflix, and Walt Disney. The Motley Fool recommends the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned, Inc. Stock Quote, Inc.
$139.45 (-0.96%) $-1.35
The Walt Disney Company Stock Quote
The Walt Disney Company
$109.45 (2.65%) $2.82
Netflix, Inc. Stock Quote
Netflix, Inc.
$234.99 (3.62%) $8.21
MGM Resorts International Stock Quote
MGM Resorts International
$34.77 (0.19%) $0.07

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/08/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.