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Meet an E-Commerce Player Beating Amazon at Its Own Game

By Brian Stoffel and Brian Feroldi - Jul 11, 2021 at 7:15AM

Key Points

  • The convenience offered by Coupang beats even Amazon.
  • The company is constrained geographically...for now.
  • Increasing this one metric will be key for the company's outperformance.

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You won't believe how easy it is to return an item with this company.

If you went back and told someone in 1995 that we'd have a pandemic where many people didn't leave the house for months, and yet still have their basic needs met, there'd be a lot of confusion. Clearing up the situation would involve diving into how Amazon (AMZN -1.24%) completely revolutionized the shopping experience. We take for granted that we can order something on our phone and see it on our doorstep 24 hours later.

That said, there's a company out there doing an even better job at providing superior e-commerce convenience: Coupang (CPNG -0.83%) -- which aims to be the "Amazon of South Korea." It has quickly become a much-talked-about international stock.

But that level of convenience alone isn't enough to form an investment thesis. In this July 7th video recapping their hour-long deep dive into the company, Motley Fool contributors Brian Feroldi and Brian Stoffel give the bull and bear case for investing in Coupang.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Brian Feroldi owns shares of Amazon. Brian Stoffel owns shares of Amazon. The Motley Fool owns shares of and recommends Amazon and Coupang, Inc. The Motley Fool recommends the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Coupang, Inc. Stock Quote
Coupang, Inc.
CPNG
$19.23 (-0.83%) $0.16
Amazon.com, Inc. Stock Quote
Amazon.com, Inc.
AMZN
$140.80 (-1.24%) $-1.77

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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