Is It Too Late to Buy Alphabet Before the Split?

By Neil Rozenbaum – Jul 11, 2022 at 10:30AM

NASDAQ: GOOGL

Alphabet

Market Cap

$2,065B

Today's Change

(-3.37%) -$5.80

Current Price

$166.15

Price as of April 29, 2024, 4:00 p.m. ET

Investors shouldn't worry about buying shares before the split but rather focus on the fundamentals.

In this video, I will be talking about stock splits but more specifically the upcoming Alphabet (GOOGL -3.37%) (GOOG -3.33%) split happening on July 15, 2022, and whether it is too late to buy shares. I've talked about the past two stock splits, which were Amazon and Shopify, and what investors should focus on.

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*Stock prices used were the closing prices of July 8, 2022. The video was published on July 11, 2022.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Neil Rozenbaum has positions in Amazon and Shopify. The Motley Fool has positions in and recommends Alphabet (A shares), Alphabet (C shares), Amazon, and Shopify. The Motley Fool recommends the following options: long January 2023 $1,140 calls on Shopify and short January 2023 $1,160 calls on Shopify. The Motley Fool has a disclosure policy. Neil is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.