Is Snapchat Stock a Buy Now Under $10?

By Eric Cuka – Jul 27, 2022 at 8:00AM

NYSE: SNAP

Snap

Market Cap

$19B

Today's Change

(26.49%) $3.02

Current Price

$14.42

Price as of April 26, 2024, 11:31 a.m. ET

SNAP stock has been hammered since earnings. Is this a buying opportunity, or is more pain ahead?

Snapchat (SNAP 26.49%) stock is down a staggering 80% year to date, trading below $10 and less than the 2017 IPO price of $17. That's right, if you would have purchased SNAP stock in 2017 when the IPO started trading to the public, you would be down approximately 50%, possibly more, from holding the stock for half a decade. Is Snapchat stock a buy now? In the below video, I provide stats, facts, analyst opinions, valuation metrics, and my predictions for the stock.

*Stock prices used in the below video were during the trading day of July 26, 2022. The video was published on July 26, 2022.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Eric Cuka has positions in Apple and Snap Inc. The Motley Fool has positions in and recommends Apple and Meta Platforms, Inc. The Motley Fool recommends the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool has a disclosure policy. Eric is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.