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Roku Stock Is Up More Than 100% This Year. Is It Still a Buy?

Investors are thrilled with recent cost-cutting efforts, but a lack of new content to promote could make the months ahead extra challenging.

By Cory Renauer Updated Jul 31, 2023 at 5:14AM EST

Key Points

  • Shares of Roku rocketed more than 30% higher on July 28, which raised the stock's 12-month gain to more than 120%.
  • Promoting media and entertainment for free and paid streaming services is an important part of Roku's business that will be affected by ongoing striking writers and actors.
  • Roku's gaining a larger share of the streaming market, but it's also reporting enormous losses.

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