Spotify's (SPOT 0.20%) biggest source of growth potential isn't selling more subscriptions, it's advertising. The company's advertising technology is improving and ads are generating more revenue, but it's still not a mature business. But Facebook's ads weren't a massive moneymaker a decade ago either, and the social media giant has shown Spotify the path forward.
In this video, Travis Hoium goes over Spotify's potential in advertising, including showing how Facebook grew its ads.
*Stock prices used were end-of-day prices of Dec. 22, 2023. The video was published on Dec. 22, 2023.
