Tiger Woods Breaks Up With Nike. Will On Holding Be His New Home?

By Travis Hoium – Jan 10, 2024 at 10:00AM

NYSE: ONON

On Holding

Market Cap

$10B

Today's Change

(2.66%) $0.85

Current Price

$32.79

Price as of April 26, 2024, 4:00 p.m. ET

Speculation about Tiger Woods' next moves has made its way to On Holding.

Tiger Woods was sponsored by Nike (NKE 0.19%) for nearly three decades, but that came to an end yesterday. It's not clear where Woods will sign next, but shares of On Holding (ONON 2.66%) jumped in the hope that it might be his landing spot.

In this video, Travis Hoium covers why On Holding probably doesn't make sense for Tiger Woods, in part because of how it differentiates itself in the market.

*Stock prices used were end-of-day prices of Jan. 8, 2023. The video was published on Jan. 8, 2024.

Travis Hoium has positions in On Holding. The Motley Fool has positions in and recommends Nike. The Motley Fool recommends the following options: long January 2025 $47.50 calls on Nike. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.