Peloton Is Having a TikTok Moment

By Travis Hoium – Jan 11, 2024 at 7:15AM

NASDAQ: PTON

Peloton Interactive

Market Cap

$1B

Today's Change

(4.29%) $0.13

Current Price

$3.16

Price as of April 26, 2024, 4:00 p.m. ET

TikTok could give Peloton a surprising boost.

Peloton (PTON 4.29%) has partnered with TikTok to create a fitness hub within the video app. This is a big shift in content for both companies, but with billions of views, it could have a meaningful impact on Peloton.

In this video, Travis Hoium covers the deal and what metrics to watch to judge success for Peloton in 2024.

*Stock prices used were end-of-day prices of Jan. 8, 2023. The video was published on Jan. 8, 2024.

Travis Hoium has positions in Peloton Interactive. The Motley Fool has positions in and recommends Lululemon Athletica and Peloton Interactive. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link, they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.