Taylor Swift's Eras Tour Made Over $1 Billion. Here's How You Can Invest in the Newest Superstar Trends.

By Travis Hoium – Jan 13, 2024 at 6:15AM

NYSE: SPOT

Spotify Technology

Market Cap

$56B

Today's Change

(0.20%) $0.57

Current Price

$289.59

Price as of April 26, 2024, 4:00 p.m. ET

Taylor Swift's tour didn't just rake in a lot of money, it changed how artists should view the music industry.

Taylor Swift's Eras Tour is the biggest tour of all time by almost any measure. Over $1 billion in revenue was generated in 2023, and 2024 is expected to bring in another $1 billion.

What Swift changed is how she reached fans, cutting out traditional businesses like promoters and record labels who have long taken a cut from artists. In this video, Travis Hoium covers how Taylor Swift changed the music business and three companies with scale that Swift used to have a $1 billion year.

*Stock prices used were end-of-day prices of Jan. 11, 2024. The video was published on Jan. 12, 2024.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Travis Hoium has positions in Alphabet, Snap, and Spotify Technology. The Motley Fool has positions in and recommends Alphabet, Meta Platforms, Netflix, and Spotify Technology. The Motley Fool recommends Live Nation Entertainment. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.