Margins matter. The more Clorox (NYSE: CLX) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders. Healthy margins often separate pretenders from the best stocks in the market.  That's why I check on my holdings' margins at least once a quarter. I'm looking for the absolute numbers, comparisons to sector peers and competitors, and any trend that may tell me how strong Clorox's competitive position could be.

Here's the current margin snapshot for Clorox and some of its sector and industry peers and direct competitors.

Company

TTM Gross Margin

TTM Operating Margin

TTM Net Margin

 Clorox 44.8% 19.8% 10.9%
 Procter & Gamble (NYSE: PG) 52.0% 20.3% 16.1%
 Colgate-Palmolive (NYSE: CL) 59.2% 24.2% 13.9%
 Kimberly-Clark (NYSE: KMB) 34.2% 15.8% 10.0%
 Estee Lauder Companies 76.6% 11.6% 6.1%

Source: Capital IQ, a division of Standard & Poor's. TTM = trailing 12 months.

Unfortunately, that table doesn't tell us much about where Clorox has been, or where it's going. A company with rising gross and operating margins often fuels its growth by increasing demand for its products. If it sells more units while keeping costs in check, its profitability increases. Conversely, a company with gross margins that inch downward over time is often losing out to competition, and possibly engaging in a race to the bottom on prices. If it can't make up for this problem by cutting costs -- and most companies can't -- then both the business and its shares face a decidedly bleak outlook.

Of course, over the short term, the kind of economic shocks we recently experienced can drastically affect a company's profitability. That's why I like to look at five fiscal years' worth of margins, along with the results for the trailing 12 months (TTM), the last fiscal year, and last fiscal quarter (LFQ). You can't always reach a hard conclusion about your company's health, but you can better understand what to expect, and what to watch.

Here's the margin picture for Clorox over the past few years.



Source: Capital IQ, a division of Standard & Poor's. Dollar amounts in millions. FY= fiscal year. TTM = trailing 12 months.

Here's how the stats break down:

  • Over the past five years, gross margin peaked at 44.8% and averaged 42.9%. Operating margin peaked at 19.8% and averaged 18.1%. Net margin peaked at 10.9% and averaged 9.9%.
  • TTM gross margin is 44.8%, 190 basis points better than the five-year average. TTM operating margin is 19.8%, 170 basis points better than the five-year average. TTM net margin is 10.9%, 100 basis points better than the five-year average.

With recent TTM margins exceeding historical averages, Clorox looks like it is doing fine.

If you take the time to read past the headlines and crack a filing now and then, you're probably ahead of 95% of the market's individual investors. To stay ahead, learn more about how I use analysis like this to help me uncover the best returns in the stock market.  Got an opinion on the margins at Clorox? Let us know in the comments below.

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Seth Jayson had no position in any company mentioned here at the time of publication. You can view his stock holdings here. He is co-advisor of Motley Fool Hidden Gems, which provides new small-cap ideas every month, backed by a real-money portfolio. Clorox, Kimberly-Clark, and Procter & Gamble are Motley Fool Income Investor recommendations. The Fool owns shares of and has written covered calls on Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.