Based on the aggregated intelligence of 170,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, consumer products giant Colgate-Palmolive (NYSE: CL) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Colgate's business and see what CAPS investors are saying about the stock right now.

Colgate facts

Headquarters (founded) New York City (1806)
Market Cap $39.1 billion
Industry Household products
Trailing-12-Month Revenue $15.67 billion
Management

CEO Ian Cook

CFO Stephen Patrick
Return on Capital (average, past 3 years) 35.9%
Dividend Yield 2.6%
Competitors

Church & Dwight (NYSE: CHD)

Clorox (NYSE: CLX)

Procter & Gamble (NYSE: PG)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 96% of the 1,224 members who have rated Colgate believe the stock will outperform the S&P 500 going forward. These bulls include All-Star vinney11, who is ranked in the top 15% of our community, and ipfmanager.

Just a couple of months ago, vinney11 touched on Colgate's solid fundamentals: "Steady grower. Decent ROIC & dividend. Good emerging market exposure with a strong financial base. What's not to like!"

Colgate's focus on, and dominance of, the global oral care industry continues to support its four-star CAPS status. Thanks to the cost advantages gained from its whopping 45% share of the toothpaste market, Colgate's three-year average return on capital (35.9%) tops that of rivals Church & Dwight (11%), Clorox (21.3%), and Procter & Gamble (10.1%), as well as other personal products giants like Johnson & Johnson (NYSE: JNJ) (16.9%).

CAPS member ipfmanager elaborated on the bull case earlier this year:

Such strong [tailwinds] with currency, taxation, globalization, population increase and otherwise have a beta of 0.5. They have almost zero legislative risk, competition, or business risk. Besides being one of the easiest companies to run and maintain, they will out pace the S&P by the sheer fact that industries shift over time, but everyone needs their ever increasing product line. Hold period time frame: 5-10 generations.

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