The latest about Amazon.com's
According to news reports that cite Variety magazine, Amazon plans to try to merge its recent broadband media efforts with DVD sales. Although Amazon spokesmen apparently wouldn't speak to Variety, the magazine said that Amazon is seeking to offer full-length feature films from at least two major movie studios on its site. Among the possible innovations could be credits toward buying the DVDs for those who pay to stream the content to their PCs. Or it may allow buyers to stream the movies while waiting for the physical DVDs to be delivered.
It's an interesting thought, and one that investors should hope is fleshed out more when the company reports earnings. The last time Amazon reported earnings, Jeff Bezos mentioned digital downloading, stating, ". We think we have some great offerings that we can bring to our customers over time." The thing is, when it comes to digital content being offered over increasingly common broadband connections, time is apparently moving very fast. It didn't take long at all for Apple
Although I admit that I think many of Motley Fool Stock Advisor selection Amazon's recent initiatives have been clever and timely (take its recent announcement about Amazon Fishbowl with Bill Maher), the more I think about it, the more I think that it's in Amazon's best interests to hurry when it comes to offering more digital content. (Netflix
Meanwhile, although DVD rentals and sales are likely not going away anytime soon -- Netflix and Blockbuster
Amazon is most certainly a pro when it comes to finding ways to differentiate itself from old-school retailing. Indeed, ideas like Amazon Fishbowl have given me the sense that Amazon is definitely trying to make its online mall not only an online destination but a place to spend some time, rather than just click, shop, and leave. It seems difficult to imagine that Amazon will remain quiet when it comes to the digital content revolution that is upon us-- and investors surely expect that it's got plenty up its sleeve.
Alyce Lomax does not own shares of any of the companies mentioned.