These are busy times for Stock Advisor recommendation SINA
SINA is already a cyberspace star, drawing 100 million unique monthly users. Hooking up with travel search leader Qunar to see if Web 2.0 can fly in a travel-themed wrapper is a win-win deal. If it's as sticky as stateside Web 2.0 sites like Expedia's
SINA is also taking a page from Google's
Marketwatch's Paul Waide writes that bloggers accepted into SINA's program next month will generate roughly $2.66 per 10,000 page views. That differs from the AdSense program, which typically pays per generated lead, even though it does offer some impression-based ads. The sum may seem like a pittance relative to what top AdSense bloggers are generating domestically, but it's still generous, considering China's lower levels of disposable income and the eventual upside.
Critics argue that this may eat into Baidu.com's
Commanding nearly two-thirds of the search engine queries in China, Baidu's Rolodex of interactive marketing clients seeking out local leads is now 128,000 advertisers thick. That kind of spirited competition for attention typically drives prices higher, making Baidu the top choice of webmasters with dreams of automated monetization.
This isn't all that different from what we're seeing domestically. Yahoo! may have launched the first paid search network, but Google democratized the process with the 2003 introduction of AdSense. Yahoo! has been trying to eat into Google's superiority with its Yahoo! Publisher Network, but it's been an uphill battle to win over publishers that are satisfied with Google's high-paying product.
So it's OK to cheer for SINA here. Revenue sharing is good. Web 2.0 travel is great. But if you're Baidu, this isn't much of a nail-biting moment.
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SINA and Yahoo! are Motley Fool Stock Advisor recommendations. Baidu.com is a Rule Breakers pick. Find out what other international picks the newsletters like with free 30-day trial subscription offers.
Longtime Fool contributor Rick Munarriz has been a fan of China's high-margin online stocks for a long time. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.