Perhaps this wouldn't be such news but for Adobe's good fortune being caused by Apple's
To say that FCPX was met with jaw-dropping derision from many professional video editors would be understating it. A couple of the reactions:
- "Apple did not just blow this launch, they went out of their way to alienate their key customer base." -- Larry Jordan, Final Cut Pro trainer
- "Apocalyptically bad ... maliciously designed." -- Jeffrey Harrell, video editor
Even David Pogue of The New York Times wrote, "In 10 years of writing Times columns, I've never encountered anything quite like this."
Adobe hoped its Premiere Pro software, never in the forefront of mainstream professional video editing programs, would get a boost from the negative reaction to FCPX. So the company helped that along by offering huge discounts to Final Cut Pro users who switch to Premiere Pro.
Upshot of all this
A feature-film editor said that if Apple doesn't bring FCPX up to professional standards, then "I imagine all of us will end up aborting and finding a new platform to work on."
If that does turn out to be the case, we may see either Adobe Premiere's sales really shooting up or Avid regaining its throne. Apple's loss then would be one of those companies' gain. That said, though, Apple's loss would be much less than either of their gains.