With much of the world's automobile purchases turning toward much smaller cars, including in the U.S., Ford (NYSE:F) seems to be bucking the trend, with its truck sales still going strong, and even increasing year over year. This is an especially important space for the company, as margins on truck sales are significantly larger than they are for the smaller sedans. In this video, Motley Fool industrials analyst Isaac Pino tells us why Ford dominates this market, and what it plans to do to stay relevant in this space as competitors ramp up their efforts.
Blake Bos has no position in any stocks mentioned. Isaac Pino has no position in any stocks mentioned. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.