Blake Bos is a self-described value investor. In this video, Blake outlines his reasons for owning SodaStream (SODA) in 2012.  Among other metrics, SodaStream has a favorable ratio of cash flow to enterprise value. Revenues and cash flow are improving, and future costs should decline once a U.S. manufacturing plant is completed. One potential problem to consider is that SodaStream products may prove to be little more than a fad. There are also debt issues. Blake addresses these, and more, but still remains bullish on SodaStream stock.