In this video, Austin Smith describes Apple's big opportunity: its iPhone. An unsubsidized iPhone costs about $650, but most people pay around $200 for an iPhone, and if a carrier doesn't subsidize the smartphone, customers will go to someone who will. This results in a profit margin 10 times greater than the margin for PCs. The smartphone market continues growing, and although Apple might lose market share, Austin says, its popularity and carrier subsidies allow Apple to gain great profit margins. Consequently, Apple enjoys a great cash balance to work with for future projects and innovations.
See the video for more details.