Social network Facebook (NASDAQ:FB) is simply crushing it in mobile, which has led to year-to-date gains of nearly 40%. The company has successfully put fears of mobile monetization to rest, and 71% of Facebook's user base now access the service through mobile platforms.

Despite criticisms that Facebook has begun to imitate competitors like Twitter, the underlying business remains strong and Facebook continues to experiment with incremental opportunities to continue building the business. Borrowing ideas from rivals can help the company remain competitive with other social media plays.

In the following video, Fool contributor Evan Niu, CFA, and Eric Bleeker, CFA, discuss Facebook's year so far and the opportunities still ahead for the social network.

Eric Bleeker, CFA, has no position in any stocks mentioned. Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple and Facebook. The Motley Fool owns shares of Apple and Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.