Verizon
If cable giants like Comcast
News agencies are reporting that Verizon is likely to pay an average of $0.50 or more per subscriber to offer content from CBS on its FiOS TV, which will include analog and digital signals as well as video-on-demand content. However, the companies themselves didn't reveal the financial terms of the deal.
CBS recently split off from Viacom
Back to Verizon -- I can't help but wonder if consumers could make the leap from telecom to television and view Verizon as a viable candidate for televised content. However, Verizon's CEO has said that in the first city where the service was rolled out, it quickly gained 30% of the market.
Deals like this plainly show that the pressure's definitely on in the telecom and cable industries, which are having a serious smackdown in the same playing field. Meanwhile, investors in CBS will be looking forward to seeing how this bid for additional revenues progresses.
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Alyce Lomax does not own shares of any of the companies mentioned.