Politically tinged comedy site 236.com is sticking to just one parent company.
During that month, IAC mastermind Barry Diller also announced his plans to split his new-media empire into five distinct companies. The IAC breakup would seem to signal that Diller was trying to scale back, but the opposite was actually happening. Shortly after launching 236.com -- a pun on the popular term "24/7" -- the company introduced its Rushmore Drive search engine. The split actually gave Diller the opportunity to break down his company into bite-sized specialties, like Ticketmaster
However, now that the elections have come and gone, there might not be an appetite for political news -- and mockery -- for another three years. In other words, it makes sense for IAC to hand over the site to a political outlet that could use the extra traffic.
"236.com is HuffPost's sister site," reads the site's description on Huffington Post. "But we're not HuffPost's glamorous sister. 236.com is more like the funny sister who gets sent to her room for telling dirty jokes at the dinner table. And then wakes up the next day and tells four more during breakfast."
Internet portals have been scaling back on their properties lately, so the time is right for IAC to send the little sister packing. Yahoo!
Focused portals? That can't be a bad thing, especially at a time when ad-revenue growth is becoming more and more suspect.
Longtime Fool contributor Rick Munarriz is always looking for a good political joke. He is a freelance contributor to IAC's Citysearch, but does not have a financial stake in IAC or in any of the other companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.
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