That was quick.
"Google has always been supportive of this kind of experimentation because we believe it's the best way to create groundbreaking products that make a difference to people's lives," Google explains in its blog last night. "But we've also always accepted that when you take these kinds of risks not every bet is going to pay off."
Lively certainly seemed promising, but maybe Google realizes that if it's not going to be a contender, it may as well not play.
"This isn't exactly Second Life, with its commercial or hedonistic detours," I wrote at the time. "Lively lacks the playful diversions that Disney
In the end, that was the problem. Google may have brought something new to the table, letting registered users embed YouTube clips and Picasa snapshots into their virtual digs. But in the end, it was just one more virtual environment in an overcrowded marketplace.
Google's not alone in shuttering failed divisions; Yahoo!
Hopefully all of this creative gray matter won't go to waste. A lot of the Lively personalization features would look great on YouTube profile pages, or perhaps on Google's Orkut social networking site.
Either way, just as Google proved when it shut down Google Answers when Yahoo!'s model proved superior, online bellwethers are many things, but patient isn't one of them.
Other virtual worlds covered Foolishly:
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Longtime Fool contributor Rick Munarriz is still bummed that Disney shuttered its Virtual Magic Kingdom site this year. He does own shares in Disney. The Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.