Certain things you cannot just throw away. Other items can be cleaned and used multiple times. Various companies provide these services for restaurants, hospitals, hotels, and the like, lowering costs for customers and keeping hazardous materials out of public waste facilities. One such company, Swisher Hygiene (Nasdaq: SWSH), is led by a man who knows a thing or two about trash but also knows how to grow companies. Time will tell if he can work his magic with his latest project.

Who is he?
Wayne Huizenga co-founded Waste Management (NYSE: WM) in 1968, later expanding the company by purchasing smaller garbage collection services across the country. Three years after leaving Waste Management, Huizenga purchased Blockbuster Video and used tactics learned at Waste Management to buy stores and expand Blockbuster to 4,000 stores by the time he sold to Viacom in 1994 for $8.4 billion. Shortly thereafter, he did the same with AutoNation (NYSE: AN), buying car dealerships and rolling them up under the AutoNation name.

This practice of buying smaller competitors to grow and expand would continue after he bought into Swisher in 2004, purchasing a majority stake in the company from founder Patrick Swisher for $8.1 million. Huizenga and his business partner Steve Berrard spent the next year buying out most of the remaining stockholders and took the company private. Last year, seeking capital to expand, Swisher merged with CoolBrands International, providing them with the cash needed to help the company grow. Since going public, Swisher has purchased 55 companies in total, rebranding them all under the Swisher Hygiene name.

Room for further growth
Similar to the growth history of Waste Management, Swisher plans to continue its growth by purchasing small mom-and-pop operations across the country. Huizenga thinks that the commercial cleaning industry as a whole is worth upward of $25 billion and that Swisher can carve out a big hunk of that pie. Due to its size, Swisher can't compete against the likes of Ecolab (NYSE: ECL), a large multinational with a premium client list including McDonald's, Marriott, and Starwood Hotels, among others. It is the smaller businesses previously serviced by its acquisitions that will allow Swisher to continue growing.

Beyond restaurants and hotels, there are other industries that need specialized removal services. Biomedical waste produced by hospitals, blood banks, and other similar facilities needs to be removed and disposed of safely. Swisher does service these types of facilities, but also faces competition from much larger Stericycle (Nasdaq: SRCL). Another potential avenue for growth would be in radioactive and hazardous wastes, a segment led by US Ecology (Nasdaq: ECOL). Swisher's recent acquisitions, however, point to growth through the purchase of linen, hygiene, and other chemical companies.

Leadership matters
Although the company is not expected to be profitable until next year, things look promising at Swisher Hygiene. Since it's led by an industry-tested veteran, we can expect Swisher to become a competitor in the multibillion-dollar commercial cleaning industry. Follow all the exciting developments by adding Swisher Hygiene to your free watchlist today.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.