Why Premium Cards Are Worth It in 2025 -- Even With High Annual Fees

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A steep annual fee is probably the number one reason someone decides not to apply for a credit card. But the truth is, most of the costliest cards out there have more than enough perks to make them worth it.

One of my favorite high-end credit cards is the American Express Platinum Card®, with (gulp) an $895 annual fee (see rates and fees). That's one of the highest annual fees you'll find. But with more than $3,500 in annual perks, the Platinum Card® can easily be worth the cost if you use it right.

Here's why the Platinum Card® is worth a look, even with an annual fee of almost $1,000.

Get nearly $1,500 in new and expanded perks

Since its recent update, the Platinum Card® now comes with a handful of new perks, plus expansions to some existing ones. You'll get:

  • $600 in annual hotel credits -- Increased from $200 a year. The card now offers up to $300 back twice a year on prepaid bookings through Amex Travel at Fine Hotels + Resorts or The Hotel Collection. Note that there's a two-night minimum stay for The Hotel Collection.
  • $400 in annual Resy credits -- Get up to $100 back each quarter on eligible purchases at Resy restaurants (enrollment required).
  • $300 in annual lululemon credits -- Get up to $75 back per quarter on eligible purchases at lululemon in the U.S. (enrollment required).
  • $300 in annual digital entertainment credits -- You'll now get up to $25/month for eligible digital subscriptions when you pay with your Platinum Card, up from $20/month (enrollment required). Services include Disney+, ESPN+, Hulu and The New York Times, plus a few new additions: Paramount+, YouTube Premium, and YouTube TV.
  • A $209 annual CLEAR® Plus Credit -- This perk was increased from $199 to cover the increased cost of CLEAR Plus membership.
  • A $200 Oura Ring credit -- Get up to $200 back each year when you buy an Oura Ring, the popular health-tracking accessory (enrollment required).
  • $120 in annual Uber One Credits -- Covers the cost of Uber's premium membership, Uber One, which comes with discounted rides, $0 delivery fees with Uber Eats, and more.
  • Terms apply; enrollment may be required

Add it up, and you're looking at $1,490 in new or expanded perks -- already enough to make up for the $895 annual fee. Not bad.

Want to unlock almost $1,500 in new and expanded perks? Read our full review of the Platinum Card® to apply today.

Existing perks worth thousands more

The new and improved perks are enough to cover the cost of the Platinum Card®. Throw in the card's long list of existing perks, though, and you'll really start to rack up value.

The Platinum Card® also comes with:

  • $300 a year in Equinox credits
  • $200 a year in airline fee credits
  • $155 a year in annual Walmart+ credits
  • $100 a year in annual Saks Fifth Avenue credits
  • Access to over 1,550 airport lounges
  • Terms apply; enrollment may be required

As mentioned, the Platinum Card® offers over $3,500 in total yearly value. Use just a third of the card's perks, and you've more than covered the card's annual fee.

The welcome bonus is just the cherry on top

Still not sold? Here's the kicker: The American Express Platinum Card® is also offering one of its most valuable welcome bonuses of all time.

Apply and find out if you are eligible for as high as 175,000 Membership Rewards® Points after spending $8,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.

The highest bonus of 175,000 points is worth at least $1,750 in travel rewards, and potentially even more if you use Amex's transfer partners. But no matter how big your bonus is, you'll get a huge head start on covering the $895 annual fee -- which means now is a great time to apply.

Ready to land your sky-high bonus? Read our American Express Platinum Card® review and apply today.

Our Research Expert