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One thing I'll take away from this pandemic is a deep dislike of online meetings. Sorry, Zoom, but there's nothing quite so distracting as staring at your own face in a little box for an hour straight while trying to listen to a rotating lineup of other people in tiny boxes, some of whom are rocking a beach background or commanding the helm of the Enterprise.
I've developed a terrible habit, a kind of mental tick, of trying to piece together the real room behind someone's wallpaper by staring at the gaps around their headphones.
Needless to say, none of this helps me pay attention to the material, no matter how interesting and relevant to my life.
Holding someone's attention through an important meeting or class is every instructor's Everest, but it is especially difficult in a remote setting. It's in the very word "remote," as in "I am not remotely interested."
Fortunately, there are tricks to help you get and keep your audience's attention, no matter how distant. Many are encapsulated in the ARCS model of motivation, arguably the most comprehensive model out there for captivating a captive audience.
ARCS is a treasure trove of ideas for spicing up your employee training no matter how you're delivering it. And that's well worth your full attention since a dynamic employee development program can enhance employee engagement and even boost retention.
Here's a deep dive into ARCS and what it can do for your company training program.
ARCS is an instructional design theory developed by educational psychologist John Keller that focuses on motivating students to learn. ARCS is an acronym for four components of motivation: Attention, Relevance, Confidence, and Satisfaction.
Keller posited ARCS as a motivational design theory, noting that instructional design is focused on enhancing learning effectiveness rather than motivation. The two go hand in hand, however, since learning cannot happen without attention and motivation.
You can apply ARCS to any learning setting, whether remote, in-person, or asynchronous.
These are the four key components of the ARCS model along with subcategories proposed by Keller. We'll take a look at each subcategory and provide tactics for addressing them in the next section.
You can't teach a thing until you have your students' full attention. Keller's theory proposed that attention is driven by perceptual arousal, inquiry arousal, and variability.
Students are naturally motivated by subjects that relate to their personal lives, ambitions, and desires. This includes goal orientation, motive matching, and familiarity. More on those below.
Learners can't stay motivated if they don't believe they're capable of mastering the subject. Keller proposed that confidence is built by learning requirements, success opportunities, and personal control.
Learners are also motivated by satisfying experiences, which Keller breaks down into intrinsic reinforcement, extrinsic reward, and equity.
Let's walk through each of the elements mentioned above -- Keller’s 12 subcategories of motivation -- and examine strategies for using them to engage employees in your company training programs.
All of these strategies will be easier to implement with a learning management system (LMS) such as Canvas.
Perceptual arousal simply means grabbing your learners' attention. This could involve:
The key here is interest. An ice breaker that asks everyone to tell their names, while it introduces the participants, isn't all that captivating. Look for an opening that disarms, charms, or alarms your learners into paying attention.
Inquiry arousal means making your learners curious about your subject. Some tactics for this include:
Inquiry learning techniques involve your students in critical thinking and problem-solving, which is inherently engaging.
Variety really does spice things up. By varying your delivery methods throughout the course, you can keep your learners engaged with the material. Some examples include:
LMSes are especially useful for including a variety of learning experiences in your courses.
It's human nature to hone in on anything that relates to us personally. You can demonstrate the relevance of your material to your students' lives with these tactics:
According to adult learning theory, adult learners are especially motivated by content that is relevant to their daily lives.
Motive matching involves tailoring instruction to your learners' individual learning styles and needs. Consider these strategies:
For example, say you have a final group assignment. If you give each group a choice between giving a presentation, creating a 3-D model, or writing a paper, your learners can choose the activity that best aligns with their learning needs and styles.
To appreciate the power of familiarity, think of a hit song. The more familiar it becomes, the more we tend to like it (or hate it) and remember it. You can leverage this in a training program with these tactics:
Uncertainty is the enemy of confidence, and that's why students love a syllabus. Learners want to know where you're taking them and what your expectations are. To do this, you can:
Beyond encouraging your students, it's important to be able to stand up in front of your classroom and say, "By the end of this training, you will be able to . . . "
You can build confidence throughout your course by setting up your students for success. Once again, microlearning is a great asset to you, as it provides milestones along the way that your students can mark and move on.
Some examples of success opportunities you can build into a course include:
An LMS makes it easy to mark achievements and document the learning journey for each student. eFront and WorkRamp, for example, have excellent assessment tools -- and they even do the grading for you.
Authority naturally builds confidence. You can leverage this if you:
Confidence is a personal issue. Some students may need a lot of support and encouragement. Some may not be ready to lead a group or give a presentation. You can build confidence by being sensitive and adapting to your students' needs.
Intrinsic reinforcement means igniting that internal desire to learn. This can be difficult because it hinges so much on the learner. Some people love taking classes, while others simply don't. You can try, however, to encourage that intrinsic motivation in your students. Here are a few tools for fanning the flames:
Extrinsic rewards are the ones you bestow on your students, and they are powerfully motivating for many people. These include:
Many LMSes include gamification features such as badges, certificates, and leaderboards to motivate and reward learners. Some examples include SkyPrep and TalentLMS.
Fairness is essential to keeping employees and learners motivated. This means equitable learning opportunities in your company and the classroom. You can build faith in your learning program through:
It isn't easy holding anyone's attention today, and distance learning just adds to the challenges. But borrowing from the ARCS toolbelt should help you create an engaging employee training program, regardless of whether you're delivering it from a virtual beach or a real classroom.
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