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Coming up with solutions to a problem is only half the battle. You may have an incredible idea, but without backing, it's tough to move forward.
A business case justifies your solution to all involved parties using data, analysis, and insights. And when you design a user-friendly document, both in structure and design, each stakeholder can easily digest it.
Before embarking on a new project, consider how a business case excites your team, gets support, and reveals unforeseen problems.
Professionals use a business case to persuade leaders to make a change. It's the first step in your project intake process. You may use a business case to argue why your company needs specific software, infrastructure improvements, or a new job position. Its purpose is to explain the:
There's no doubt that data-driven decisions support strategic growth and fuel creative problem-solving efforts. Your business case approach combines persuasive storytelling and facts to compel stakeholders to take action.
For a project to be successful, it needs people to support it. Your business case persuades leaders to allocate resources and funds.
A persuasive business case provides data for informed decision-making, including elements like:
Much like a business plan guides your company, your project business case is a blueprint for change. It's the first stage in your project initiation process, and leaders use the data throughout the plan's life cycle.
Once approved, you'll use key statistics to fuel employee buy-in. You'll also transfer metrics, timelines, and milestones to your project management (PM) software.
During your research, you'll uncover potential barriers through a project feasibility study. These may relate to finances, employees, or timelines. Often, these are the same concerns stakeholders will bring up during your presentation.
By identifying gaps early, you can address stakeholders' concerns within your document and speed up the approval process.
Your main objective is to provide a fact-based narrative describing how you'll resolve a business issue. In 1945, mathematician George Polya wrote the book How To Solve It. In his work, he lays out four principles of problem-solving:
Your business case development provides the core elements required to solve a problem, including metrics and expected outcomes. Once complete, you'll turn your research into a compelling argument.
Develop a problem statement that explains the issue affecting your business. For example, your existing project management software may hinder creative workflows and reduce productivity; suggesting a better tool could eliminate these issues.
It's a good idea to speak with department leaders or employees affected to understand the problem. Consider sending out a quick poll or survey to gauge interest in the change. Use data to answer questions like:
Show stakeholders various angles by coming up with two or three other suggestions. One of your solutions should be to make no changes.
So if you want new PM software, you may briefly discuss the negative and positive aspects of your existing software while comparing a couple of other choices, including your recommended course of action. Use visuals to connect your problem to a solution.
Once you've outlined possible actions, circle back to your main choice. Add extra details about why this option is superior. Explore the benefits, like how it adds value to your organization.
Develop statements about the advantages of using your solution. Include both quantitative (numerical) and qualitative (descriptive) observations.
For instance, if your desired action is to switch from Asana to Basecamp, use statements such as:
Of course, no business solution is without obstacles. Provide details about your project risk management strategy by fleshing out potential difficulties.
Complete a business case analysis by assessing:
Decision-makers want to know how much a project costs. Itemize the project expenses, such as the monthly software subscription amount or extra fees. Then detail the labor hours required from various teams.
List names of stakeholders, department leaders, and employees who will supply labor, resources, or funding. Answer questions like:
Give leaders a broad overview of your process while reiterating goals and project scope. Use visuals to show how your idea fits into existing workflows and discuss:
Much like telling a story, your business case comes together with a beginning and an end. You'll use your research from the above steps to create a compelling argument for why it's crucial to implement your solution now. Along with written content, include graphs, slides, or infographics.
A typical business case structure consists of:
A well-researched and fact-based business case justifies actions. But it's the emotional appeal that generates buy-in across your organization. Combine data and storytelling to get the backing you need to move forward.
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